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2022 Vital MX Audience Survey
OVERVIEW
Demographics:
Raced in the Past 12 Months
38.9%
Have Kids in Housholds that Ride
31.0%
Will Buy a New Bike in the Next Year
40.4%
Will Buy New Riding Gear in the Next Year
62.8%
Avg. Household Income
$122,762
Select Product Category Winners:
Next Bike to Buy
24.5% KTM
Next Bike to Buy, 250
29.5% YAMAHA
Next Bike to Buy, 450
23.5% YAMAHA
Riding Gear to Buy
13.0% FOX
Helmet to Buy
19.9% BELL
Exhaust to Buy
41.7% FMF
Demographic Information
Gender:
Male
98%.%
Female
2%.%
Marital Status:
Married
62%.%
Single
38%.%
Age:
Average
43
Median
44
19 or under
5.4%
20-29
12.8%
30-39
21.4%
40-49
18.5%
50-59
23.8%
60 or older
18.0%
Years Riding:
Less than a year
1.3%
1-2 years
2.4%
3-5 years
4.7%
6-10 years
8.1%
11-15 years
9.3%
16-20 years
11.9%
21 or more years
62.2%
Kids in household that ride:
Under 18
31.0%
Number of Kids in household that ride:
1
46.8%
2
38.8%
3
10.5%
4
3.9%
Houshold Income:
Average
$122,762
Median
$87,500
Under $25,000
5.0%
$25,001-$50,000
9.3%
$50,001-$75,000
13.1%
$75,001-$100,000
16.7%
$100,001-$125,000
12.5%
$125,001-$150,000
11.6%
$150,001-$175,000
7.8%
$175,001-$200,000
6.9%
$200,001-$225,000
5.1%
$225,001-$250,000
2.9%
International Traffic:*Top 10 countries from survey responses
United States
75.8%
Canada
6.3%
Australia
4.6%
United Kingdom
2.1%
New Zealand
1.9%
Germany
1.1%
Netherlands
0.9%
Italy
0.6%
South Africa
0.5%
Sweden
0.5%
US Traffic:*Top 10 states from survey responses
California
17.4%
Texas
6.1%
Michigan
4.6%
Pennsylvania
4.4%
Ohio
4.3%
Florida
4.3%
Washington
4.2%
Arizona
3.1%
Oregon
3.1%
Utah
2.8%
International Traffic:*Top 10 of 224 countries from Google Analytics
United States
62.5%
Australia
7.7%
United Kingdom
6.6%
Canada
5.7%
France
1.4%
New Zealand
1.3%
Sweden
1.3%
Germany
1.2%
Netherlands
1.0%
Italy
0.9%
US Traffic:*Top 10 states from Google Analytics
California
15.4%
Texas
6.6%
New York
5.6%
Washington
5.1%
Florida
4.5%
Illinois
4.1%
Pennsylvania
4.0%
Michigan
3.5%
Georgia
3.4%
North Carolina
3.3%
Non-Moto Activities In Which You Participate Or Follow:
Mountain Biking
44.4%
Camping
40.9%
Hiking
30.2%
Walking
30.0%
Shooting
29.8%
Fishing
29.3%
Swimming
22.7%
Boating
21.9%
Golf
21.7%
Video Gaming
21.4%
Hunting
19.3%
Running
18.8%
Moto GP
18.6%
Formula 1
16.8%
Road Cycling
15.7%
BMX
14.9%
Snowboarding
13.8%
Football
12.9%
Skiing
12.5%
Basketball
12.2%
Baseball
11.9%
Side by sides
11.8%
Kayaking
11.8%
Karting
11.1%
Bowling
10.9%
Drag Racing
10.7%
Jet Skiing
10.7%
Snowmobiling
10.5%
Body Building
10.5%
Skateboarding
10.0%
Hockey
9.5%
RC
8.9%
Surfing
8.7%
NASCAR
8.4%
Off-Road Truck Racing
8.4%
CrossFit
8.2%
Quads
8.2%
Wakeboarding
7.9%
Indy Car
7.4%
Soccer
7.3%
MMA
7.0%
Climbing
6.3%
Rally
6.0%
Waterskiing
5.6%
Tennis
5.3%
Boxing
5.3%
Autocross
4.5%
Horseback Riding
4.3%
Scuba Diving
3.9%
Paintball
3.8%
Snow Biking
3.5%
Sailing
2.5%
Rugby
2.0%
Lacrosse
1.2%
Cricket
1.0%
Misc. / Fill-in
5.8%
Main Sources Of Motocross Information:
Motocross web sites
78.8%
Social Media
59.6%
Friends
51.4%
Being at the track/races/events
48.9%
Podcasts
43.5%
Magazines
40.7%
Television
33.8%
Local shop
28.3%
Manufacturer web sites
27.2%
E-commerce web sites
13.1%
Manufacturer catalogs
7.6%
E-Commerce catalogs
4.4%
Misc. / Fill-in
3.0%
Own A Motocross Bike:
Yes
85.5%
Motocross Bike Currently Owned:
Yamaha
23.2%
KTM
21.4%
Honda
21.0%
Kawasaki
12.2%
Husqvarna
8.0%
Suzuki
6.3%
Gas Gas
2.9%
Beta
1.3%
TM
0.6%
Sherco
0.4%
CZ
0.3%
Maico
0.3%
BMW
0.2%
Bultaco
0.2%
Cobra
0.1%
Misc. / Fill-in
1.6%
Motocross Activity
Own a motocross bike:
Yes
85.5%
Motocross Bike Currently Owned:
Yamaha
23.2%
KTM
21.4%
Honda
21.0%
Kawasaki
12.2%
Husqvarna
8.0%
Suzuki
6.3%
Gas Gas
2.9%
Beta
1.3%
TM
0.6%
Sherco
0.4%
CZ
0.3%
Maico
0.3%
BMW
0.2%
Bultaco
0.2%
Cobra
0.1%
Misc. / Fill-in
1.6%
Size of Primary Bike:
50-85
2.8%
100-110
0.9%
125
8.2%
150
1.4%
200-230
2.0%
250
35.0%
300
6.4%
350
7.0%
400
1.4%
450
28.3%
500 or bigger
4.9%
Misc. / Fill-in
1.4%
Primary Bike 2-stroke or 4-stroke:
2-Stroke
38.8%
4-Stroke
61.2%
Total Dirt/Motocross Bikes in Household:
Average
2.9
1
23.4%
2
24.6%
3
18.2%
4
12.0%
5 or more
21.8%
Type of Dirt/Motocross Bikes in Household:
Motocross
83.1%
Off-Road (enduro, trail, XC)
42.6%
Pit Bike
19.6%
Vintage
15.9%
Dual-Sport
15.6%
Trials
4.9%
Supermoto
3.7%
Flat Track
2.7%
Adventure
0.3%
Misc. / Fill-in
2.2%
Where Normally Buy New Parts:
Online / mail-order retailer
56.7%
Local shop
37.0%
Direct from manufacturer
6.3%
Mail-Order Users Buy From Most:
Rocky Mountain ATV/MC
41.2%
MotoSport
19.2%
Undecided
8.6%
24MX
3.9%
Amazon
3.9%
Ebay
3.4%
MX Store
2.3%
BTO Sports
1.9%
Chaparral
1.9%
Dennis Kirk
1.7%
Revzilla
1.4%
FortNine
1.3%
DirtBikeBitz
0.9%
Motorcycle Superstore
0.7%
AOMC
0.5%
Bike Bandit
0.4%
Bob’s Cycle Supply
0.4%
Moto X Outlet
0.4%
Partzilla
0.4%
Babbits
0.3%
JP Cycles
0.3%
Royal Distributing
0.3%
Ronnie’s Mail Order
0.2%
Sources Used For Product Research:
Motocross web sites / online product reviews
72.5%
Riding friends
44.5%
Social media
43.5%
Magazines
40.4%
Manufacturer websites
37.1%
Local motorcycle shop
34.0%
Mail-order websites
21.6%
Manufacturer catalogs
10.3%
Mail-order catalogs
5.0%
Misc. / Fill-in
2.9%
How Often Ride:
Average
1.1 times per week
4 or more times a week
6.4%
2-3 times a week
18.0%
About once a week
23.4%
2-3 times a month
19.0%
About once a month
12.5%
I don't ride regularly
20.7%
Favorite Type of Riding:
Motocross tracks
53.5%
Off-Road
32.2%
Dual Sport
2.7%
Street / Road
2.6%
Vintage MX
2.3%
Trials
1.3%
Endurocross
1.0%
Supermoto
0.5%
Sand Dunes
0.5%
Freestyle
0.4%
Flat Track
0.4%
Misc. / Fill-in
2.6%
Types of Riding Done in the past 12 months:
Motocross tracks
66.9%
Off-Road
59.9%
Street / Road
23.2%
Dual Sport
15.8%
None
9.7%
Vintage MX
8.8%
Sand Dunes
8.2%
Trials
7.1%
Endurocross
6.9%
Arenacross
6.5%
Flat Track
3.7%
Supermoto
2.7%
Ice
2.5%
Freestyle
2.1%
Raced in past 12 months:
Yes
38.9%
If 'Yes," What Type of race:
Motocross
72.5%
Off-road (GNCC, Desert, Hare & Hound, Worcs, etc)
40.5%
Vintage MX
13.6%
Arenacross
11.2%
Endurocross
5.6%
Flat Track
3.7%
Trials
3.2%
Supermoto
2.0%
Hill Climb
1.8%
Ice
1.4%
Misc. / Fill-in
1.5%
Types of motorcycle racing followed:
Motocross / Outdoor Nationals
95.2%
Supercross
86.6%
MXGP
62.0%
MotoGP
28.5%
Flat track
12.5%
GNCC
5.0%
Hard Enduro
2.6%
Misc. / Fill-in
6.4%
Work (or have worked) in a motorcycle shop:
Currently work in shop
6.6%
Previously worked in shop
25.7%
Dirt / Motocross Bike Purchase Intent
WILL REPLACE DIRT/MOTOCROSS BIKE IN THE NEXT 12 MONTHS :
Yes
40.4%
If “yes,” WHAT SIZE :
50-85
3.9%
100-110
1.1%
125
6.4%
150
1.5%
200-230
1.4%
250
31.9%
300
13.0%
350
8.7%
400
0.5%
450
24.5%
500 or bigger
3.1%
Electric
2.3%
Misc. / Fill-in
1.7%
If “yes,” 2-STROKE OR 4-STROKE :
2-Stroke
38.0%
4-Stroke
62.0%
If “yes,” what TYPE :
Motocross
68.2%
Off-Road (enduro, trail, XC)
24.2%
Dual-Sport
3.1%
Pit Bike
0.9%
Supermoto
0.8%
Trials
0.8%
Vintage
0.4%
Flat Track
0.3%
Misc. / Fill-in
1.5%
IF “YES,” WHAT BRAND :
KTM
24.5%
Yamaha
19.1%
Honda
12.8%
Undecided
11.6%
Kawasaki
8.3%
Husqvarna
7.0%
Gas Gas
5.2%
Beta
2.6%
Stark
2.6%
Suzuki
2.4%
TM
1.3%
Sherco
1.0%
Cobra
0.3%
BMW
0.2%
Bultaco
0.1%
Misc. / Fill-in
1.0%
IF “YES,” BRAND OF BIKE, CROSS-TABULATED BY 250 :
Yamaha
29.5%
KTM
17.0%
Honda
16.2%
Undecided
13.6%
Kawasaki
9.3%
Husqvarna
5.6%
Suzuki
3.5%
Gas Gas
3.2%
Beta
0.8%
Sherco
0.5%
Bultaco
0.3%
TM
0.3%
Triumph
0.3%
IF “YES,” BRAND OF BIKE, CROSS-TABULATED BY 450 :
Yamaha
23.5%
Honda
19.9%
KTM
15.7%
Kawasaki
15.3%
Undecided
12.8%
GasGas
4.3%
Husqvarna
3.2%
Suzuki
3.2%
Beta
1.4%
Sherco
0.4%
Triumph
0.4%
Motocross Gear, Parts & Accessories Purchase Intent
RIDING GEAR :
Will purchase within 12 months
62.8%
IF “YES,” WHAT BRAND :
Undecided
21.4%
Fox
13.0%
Fly
11.1%
Alpinestars
9.6%
Troy Lee Designs
8.3%
FXR
7.5%
Fasthouse
4.4%
O'Neal
4.3%
Thor
4.1%
Leatt
2.2%
Seven
1.8%
Klim
1.5%
Shift
1.2%
Moose
1.0%
MSR
1.0%
Answer
0.8%
Renen
0.6%
Acerbis
0.4%
Canvas MX
0.4%
JT Racing
0.4%
AOT
0.3%
Husqvarna Apparel
0.3%
True MX
0.3%
UFO
0.3%
509
0.2%
KTM PowerWear
0.2%
Just1
0.2%
Shot
0.2%
Misc. / Fill-in
3.1%
GLOVES :
Will purchase within 12 months
62.0%
IF “YES,” WHAT BRAND :
Undecided
22.8%
Fox
13.9%
100%
8.5%
Fly
8.4%
Troy Lee Designs
6.9%
Alpinestars
6.5%
FXR
4.7%
Fasthouse
3.7%
O’Neal
3.2%
Thor
2.5%
Leatt
2.4%
Fist
2.0%
Deft Family
1.6%
Seven
1.4%
Klim
1.2%
Shift
0.9%
MSR
0.8%
Answer
0.8%
Moose
0.7%
Mechanix Wear
0.4%
Renen
0.4%
AXO
0.3%
Acerbis
0.3%
JT Racing
0.3%
KTM PowerWear
0.3%
Novik
0.3%
509
0.3%
Oakley
0.3%
Callus Moto
0.2%
SHOT
0.2%
AOT
0.2%
Just1
0.2%
UFO
0.2%
Misc. / Fill-in
3.4%
HELMET :
Will purchase within 12 months
44.8%
IF “YES,” WHAT BRAND :
Bell
19.9%
Undecided
16.5%
6D
8.5%
Fly
7.6%
Shoei
7.5%
Troy Lee Designs
6.9%
Alpinestars
6.6%
Arai
6.1%
Fox
5.8%
Leatt
3.5%
Airoh
2.9%
FXR
0.9%
LS2
0.7%
O'Neal
0.7%
Thor
0.7%
509
0.5%
AGV
0.5%
HJC
0.5%
Acerbis
0.4%
JT Racing
0.4%
Just 1
0.4%
Scorpion
0.4%
Klim
0.3%
Misc. / Fill-in
2.0%
GOGGlES :
Will purchase within 12 months
49.9%
IF “YES,” WHAT BRAND :
100%
33.8%
Scott
15.7%
Oakley
15.3%
Undecided
13.1%
EKS Brand
5.2%
Fox
2.5%
Leatt
2.4%
Spy
2.1%
Flow Vision Company
1.6%
FMF Vision
1.5%
Fly
0.9%
Smith Optics
0.6%
Pro Grip
0.4%
Dragon
0.4%
Havoc
0.4%
509
0.3%
Blur
0.3%
Misc. / Fill-in
3.4%
BOOTS :
Will purchase within 12 months
43.3%
IF “YES,” WHAT BRAND :
Alpinestars
46.4%
Gaerne
18.1%
Undecided
8.9%
Fox
8.7%
Sidi
7.9%
Leatt
3.9%
O'Neal
1.4%
Forma
1.2%
Fly
0.6%
Acerbis
0.5%
Thor
0.5%
TCX
0.4%
AXO
0.3%
KTM PowerWear
0.2%
Misc. / Fill-in
0.9%
NECK PROTECTION :
Will purchase within 12 months
8.4%
IF “YES,” WHAT BRAND :
Leatt
35.9%
Undecided
21.4%
Atlas
18.1%
Alpinestars
11.0%
EVS
3.9%
Fly
2.3%
KTM PowerWear
1.9%
Troy Lee Designs
1.6%
Omega
1.0%
Ortema
1.0%
Moveo
0.7%
UFO
0.7%
Misc. / Fill-in
0.7%
CHEST PROTECTOR :
Will purchase within 12 months
22.3%
IF “YES,” WHAT BRAND :
Undecided
27.6%
Alpinestars
25.3%
Leatt
12.5%
Fox
11.1%
EVS
4.0%
Troy Lee
3.5%
Fly
3.1%
Thor
2.7%
RXR Protect
1.7%
HRP Sports
1.6%
Atlas
1.4%
Acerbis
1.0%
Answer
0.7%
KTM
0.6%
O'Neal
0.6%
AXO
0.5%
Forcefield
0.4%
UFO
0.4%
MotocrossVest
0.2%
MSR
0.2%
Misc. / Fill-in
1.0%
KNEE PROTECTION :
Will purchase within 12 months
22.5%
IF “YES,” WHAT BRAND :
Undecided
23.6%
EVS
16.9%
Leatt
12.4%
Asterisk
9.4%
Mobius
8.7%
CTi
6.3%
Alpinestars
6.2%
POD MX
5.9%
Fox
3.9%
Acerbis
1.2%
Troy Lee Designs
1.2%
DonJoy
1.0%
AXO
0.6%
O'Neal
0.4%
Ortema
0.4%
Thor
0.4%
A.R.C.
0.2%
Shift
0.2%
Misc. / Fill-in
1.0%
EXHAUST :
Will purchase within 12 months
29.8%
IF “YES,” WHAT BRAND :
FMF
41.7%
Pro Circuit
18.7%
Undecided
8.7%
Yoshimura
8.5%
Akrapovic
7.7%
HGS
2.5%
Bill's Pipes
2.0%
Scalvini
1.8%
DEP
0.7%
Rocket
0.7%
Bud Racing
0.6%
Big Gun
0.5%
DG Performance
0.5%
GYTR
0.5%
PFR
0.5%
Dr. D / Dubach
0.4%
Arrow
0.3%
KTM PowerParts
0.3%
Lexx
0.3%
Supertrapp
0.3%
Misc. / Fill-in
3.0%
GRAPHICS :
Will purchase within 12 months
39.9%
IF “YES,” WHAT BRAND :
Undecided
25.6%
DeCal Works
12.8%
SKDA
4.7%
Bike Graphix
2.6%
Factory Effex
2.5%
Backyard Design
2.5%
180 Decals
2.2%
139 Designs
2.0%
Throttle Jockey
1.9%
ERA Moto Co
1.8%
Throttle Syndicate
1.8%
Fusion Graphix
1.5%
Rival Ink
1.5%
Black Diamond
1.3%
D'Cor Visuals
1.1%
Motocal
1.0%
Split Designs Co
0.8%
Factory Backing
0.8%
Motocutz
0.8%
Dirtlab Concepts
0.7%
Lime Nine
0.7%
Aggressive Graphix
0.6%
Roost MX
0.6%
Attack Graphics
0.6%
HBD Moto Grafx
0.6%
Armored Graphix
0.5%
E-Sticky
0.5%
FMF
0.5%
N-Style
0.5%
MX Graphics
0.4%
Cor Moto
0.4%
Rad Custom
0.4%
Westeffex
0.4%
Defy Graphics
0.4%
Forty Five Designs
0.4%
Limited Decal
0.4%
ONE Industries
0.4%
Adept Creative Co
0.4%
M7 Designs
0.4%
343 Graphics
0.3%
AMR Racing
0.3%
Decallab
0.3%
Magik SC
0.3%
Motopro Graphics
0.3%
Pro Circuit
0.3%
Fast Track Moto
0.3%
Dynamic Designs
0.3%
Throttle Therapy
0.3%
Viscid Design Co
0.3%
Melo Design Co
0.3%
WLM Designs
0.3%
3B Graphics
0.2%
Blackbird Racing
0.2%
Dirt Digits
0.2%
Enjoy Mfg
0.2%
EVO MX
0.2%
Guts Racing
0.2%
Husqvarna
0.2%
KTM Team Replica
0.2%
Local Hero MX
0.2%
Ndub Designs
0.2%
Misc. / Fill-in
15.8%
TIRES :
Will purchase within 12 months
71.7%
IF “YES,” WHAT BRAND :
Dunlop
42.6%
Michelin
12.5%
Undecided
11.2%
Pirelli
8.3%
Bridgestone
6.9%
Maxxis
3.4%
IRC
2.7%
Kenda
2.4%
Hoosier
2.0%
Mitas
1.3%
Shinko
1.2%
Metzler
1.0%
Tusk
0.7%
Motoz
0.7%
Golden Tyre
0.6%
Continental
0.4%
Artrax
0.3%
Sedona
0.2%
Misc. / Fill-in
1.5%
HANDLEBARS :
Will purchase within 12 months
27.6%
IF “YES,” WHAT BRAND :
Renthal
38.2%
Pro Taper
33.3%
Mika Metals
5.3%
ODI
5.0%
Undecided
4.9%
Fasst Company/Flexx
4.6%
Phoenix Handlebars
1.8%
Neken
1.6%
Tag Metals
0.9%
Scar
0.8%
Astra
0.5%
KTM PowerParts
0.4%
Vortex
0.4%
Fly
0.3%
Twisted Engineering
0.3%
Misc. / Fill-in
1.6%
GRIPS :
Will purchase within 12 months
54.5%
IF “YES,” WHAT BRAND :
ODI (including Emig)
40.0%
Renthal
21.6%
Pro Taper
12.1%
Undecided
10.1%
Pro Grip
2.7%
Oury
2.0%
Scott
1.5%
OEM
0.9%
KTM PowerParts
0.8%
Mika Metals
0.8%
Fly
0.6%
Husqvarna
0.6%
A'ME
0.5%
Phoenix Handlebars
0.5%
Scar
0.4%
Tag
0.4%
Moose
0.4%
Motion Pro
0.4%
Domino
0.3%
Torc1
0.3%
Troy Lee Designs
0.3%
Neken
0.3%
Spider
0.3%
EKS Brand
0.2%
O'Neal
0.2%
Smith
0.2%
Misc. / Fill-in
1.4%
LEVERS :
Will purchase within 12 months
21.4%
IF “YES,” WHAT BRAND :
ARC
25.8%
Undecided
16.5%
ASV
15.7%
OEM
7.1%
Works Connection
6.4%
Pro Taper
3.7%
Tusk
2.4%
KTM PowerParts
1.9%
Zeta
1.9%
Motion Pro
1.6%
Renthal
1.6%
Scar
1.6%
Magura
1.3%
Sunline
1.1%
GYTR
1.0%
Pro Circuit
1.0%
Husqvarna
0.9%
Flo Motorsports
0.9%
Apico
0.7%
Fly Hard Parts
0.7%
Moose
0.7%
Midwest Mountain Engineering
0.7%
Bud Racing
0.6%
AS3 Performance
0.4%
Polisport
0.4%
Enduro Engineering
0.3%
Factor MRC
0.3%
Hammerhead
0.3%
MSR
0.3%
Streamline Industries
0.3%
TMV
0.3%
Misc. / Fill-in
1.9%
CLUTCH :
Will purchase within 12 months
24.9%
IF “YES,” WHAT BRAND :
Hinson
28.8%
Rekluse
22.4%
OEM
18.3%
Undecided
9.1%
Barnett
4.9%
EBC
3.3%
ProX
2.6%
Tusk
2.6%
GYTR
2.1%
Boyesen
1.6%
DP
1.4%
Wiseco
0.9%
KG
0.4%
Moose
0.4%
Bud Racing
0.2%
STM
0.2%
TMV
0.2%
Misc. / Fill-in
0.6%
PISTON :
Will purchase within 12 months
30.6%
IF “YES,” WHAT BRAND :
Vertex
22.3%
OEM
20.7%
Wiseco
19.6%
Undecided
8.6%
Wossner
5.4%
ProX
3.6%
KTM PowerParts
2.6%
JE
2.5%
GYTR
2.4%
CP-Carrillo
2.0%
Husqvarna
1.9%
Namura
1.7%
Athena
1.6%
Pro Circuit
0.9%
Hot Rods
0.8%
VHM
0.5%
Mahle
0.4%
Venom
0.4%
Arias
0.3%
Mitaka
0.3%
Bud Racing
0.2%
Cosworth
0.2%
Moose
0.2%
Misc. / Fill-in
0.8%
FOOTPEGS :
Will purchase within 12 months
15.8%
IF “YES,” WHAT BRAND :
Undecided
17.1%
Raptor Titanium
13.6%
Flo Motorsports
12.5%
IMS
8.8%
Fastway / Ankle Savers
7.1%
Pro Pegs Titanium
4.8%
Scar Racing
3.5%
Fasst Company
3.3%
Pro Circuit
1.9%
Bud Racing
1.7%
OEM
1.7%
Tusk
1.5%
AS3 Performance
1.3%
Fly Hard Parts
1.3%
Moose
1.3%
Pro Taper
1.3%
Works Connection
1.3%
DRC / Zeta
1.2%
Hammerhead
1.2%
KTM PowerParts
1.2%
PivotPegz
1.2%
Moto Stuff
1.0%
Mojo
1.0%
Lightspeed
0.8%
MSR
0.6%
RHK
0.6%
Warp 9
0.6%
Akrapovic
0.4%
Kite
0.4%
Talon
0.4%
Misc. / Fill-in
5.6%
PRE-BUILT WHEELS :
Will purchase within 12 months
13.4%
IF “YES,” WHAT BRAND :
Dubya
29.2%
Tusk
12.3%
Undecided
11.8%
Talon / Excel
5.5%
Warp 9
4.3%
Haan
3.9%
Excel Pro Series G2
3.6%
FasterUSA
3.6%
Kite / Excel
3.6%
Pro-Wheel
3.0%
Kite / DID
2.3%
KTM PowerParts
2.3%
OEM
2.3%
SM Pro
1.8%
DNA
1.4%
Talon / DID
1.1%
Bud Racing
0.7%
Appalachian Moto Products
0.5%
MX Champ
0.5%
TCR
0.5%
OTG Motorsports
0.2%
Misc. / Fill-in
5.7%
RIMS :
Will purchase within 12 months
8.4%
IF “YES,” WHAT BRAND :
Excel
39.1%
D.I.D
22.9%
Undecided
10.0%
Dubya
3.3%
Tusk
3.3%
Warp 9
3.3%
Pro-Wheel
3.0%
Bud Racing
2.6%
SM Pro
2.2%
Sun
2.2%
Moose
1.8%
OEM
1.5%
DNA
0.7%
DWT
0.7%
G-Force Richter
0.7%
Alpina
0.4%
BBR
0.4%
MX Champ
0.4%
Notako
0.4%
Psychic MX
0.4%
Sunline
0.4%
Misc. / Fill-in
0.4%
HUBS :
Will purchase within 12 months
4.1%
IF “CUSTOM,” WHAT BRAND :
Undecided
17.2%
Talon
11.7%
Dubya
10.2%
Haan
8.6%
Kite
8.6%
Tusk
8.6%
Warp 9
7.0%
Excel Pro Series G2
6.3%
OEM
3.9%
Bud Racing
3.1%
DNA
3.1%
Pro-Wheel
3.1%
MX Champ
2.3%
FasterUSA
1.6%
Sunline
1.6%
Krieg
0.8%
SM Pro Wheels
0.8%
Misc. / Fill-in
1.6%
SPROCKET :
Will purchase within 12 months
52.8%
IF “YES,” WHAT BRAND :
Renthal
31.4%
Undecided
15.3%
Dirt Tricks
8.3%
Sunstar
6.3%
Supersprox
6.1%
Pro Taper
4.3%
Mika Metals
3.6%
JT
3.3%
Primary Drive
2.7%
Vortex
2.0%
DDC
1.5%
Talon
1.5%
OEM
1.3%
KTM PowerParts
1.3%
ProX
1.3%
AFAM
1.0%
Sprocket Specialists
1.0%
GYTR
0.7%
Iron Man
0.7%
Moose
0.7%
RK
0.6%
Scar
0.5%
Tag
0.5%
Fly Hard Parts
0.4%
Husqvarna
0.4%
PBI
0.3%
Sidewinder
0.3%
Misc. / Fill-in
2.8%
CHAIN :
Will purchase within 12 months
55.8%
IF “YES,” WHAT BRAND :
DID
41.8%
Renthal
13.2%
Undecided
11.7%
RK Chain
8.5%
Primary Drive
3.9%
Regina
3.5%
EK
3.3%
Pro Taper
2.8%
Sunstar
2.0%
Mika Metals
1.7%
Fire Power Parts
0.9%
KTM PowerParts
0.8%
Fly Hard Parts
0.7%
ProX
0.7%
Tsubaki
0.7%
CZ
0.6%
AFAM
0.5%
Vortex
0.5%
JT
0.4%
Husqvarna
0.3%
Flo Motorsports
0.2%
Moose
0.2%
Misc. / Fill-in
1.2%
BRAKE PADS/ DISCS/ CALIPERS :
Will purchase within 12 months
33.1%
IF “YES,” WHAT BRAND :
EBC
24.8%
OEM
16.8%
Undecided
13.3%
Brembo
9.0%
Braking
8.0%
Galfer
8.0%
DP Brakes
3.3%
KTM PowerParts
3.3%
Moto-Master
2.0%
SBS Brakes
1.6%
Renthal
1.3%
Tusk
1.3%
Mika Metals
1.0%
ProX
1.0%
Husqvarna
0.7%
Ferodo
0.6%
Moose Racing
0.5%
Gold Fren
0.4%
Moto Stuff
0.4%
Excel
0.3%
Pro Taper
0.3%
Vesrah Racing
0.3%
Misc. / Fill-in
2.0%
PLASTICS :
Will purchase within 12 months
31.3%
IF “YES,” WHAT BRAND :
Acerbis
47.9%
Undecided
12.8%
UFO
8.9%
Polisport
8.4%
Cycra
7.7%
OEM
7.3%
KTM PowerParts
1.5%
Husqvarna
1.4%
DC Plastics
1.3%
RTech
0.7%
MX Plastics
0.6%
Maier
0.3%
Preston Petty Products
0.3%
TX Race
0.2%
Misc. / Fill-in
0.4%
Handguards :
Will purchase within 12 months
18.0%
IF “YES,” WHAT BRAND :
Acerbis
43.3%
Undecided
16.5%
Cycra
16.0%
Tusk, Enduro Engineering
4.5%
KTM PowerParts
2.8%
UFO
2.5%
Bark Buster
2.3%
Zeta
2.2%
Polisport
2.0%
Renthal
1.8%
Pro Taper
1.7%
OEM
1.3%
Reflex Racing
1.2%
Fastway
0.5%
P3 Carbon
0.5%
Maier
0.3%
PowerMadd
0.3%
Misc. / Fill-in
0.3%
SEAT OR SEAT COVER :
Will purchase within 12 months
30.6%
IF “YES,” SEAT OR SEAT COVER :
Seat
25.3%
Seat cover
74.7%
IF “SEAT,” WHAT BRAND :
Guts
29.4%
Seat Concepts
26.5%
Undecided
18.1%
Acerbis
5.0%
KTM PowerParts
4.6%
OEM
3.8%
Enduro Engineering
2.9%
SDG
2.9%
MotoSeat
1.3%
Factory Backing
0.8%
Factory Effex
0.8%
Husqvarna
0.8%
Think
0.8%
Polisport
0.4%
Psychic MX
0.4%
Misc. / Fill-in
1.3%
IF “SEAT COVER,” WHAT BRAND :
Guts
29.4%
Undecided
18.3%
Thrill Seekers
9.4%
MotoSeat
6.3%
Factory Effex
3.0%
Throttle Jockey
2.3%
DeCal Works
2.2%
D'cor Visuals
2.1%
KTM PowerParts
2.1%
Seat Concepts
2.1%
Traction MX
2.1%
SKDA
1.9%
Acerbis
1.2%
Ceet
1.1%
Tecnosel
1.1%
Enjoy Mfg
1.0%
Attack Graphics
0.8%
180 Decals
0.7%
Husqvarna
0.7%
Seco
0.7%
Bike Graphix
0.6%
Blackbird
0.6%
DR Trim
0.6%
Factory Seat
0.6%
Fusion Graphix
0.6%
OEM
0.6%
SDG
0.6%
One Gripper
0.6%
Bud Racing
0.4%
Moose
0.4%
N-Style
0.4%
CrossX
0.4%
Throttle Syndicate
0.4%
AS3 Performance
0.3%
CFX
0.3%
S4MX
0.3%
Misc. / Fill-in
4.3%
BIKE PROTECTION :
Will purchase within 12 months
15.7%
IF “YES,” WHAT BRAND :
Acerbis
25.1%
Undecided
20.6%
Works Connection
17.2%
TM Designworks
10.0%
Cycra
9.3%
Bullet Proof Designs
8.9%
Enduro Engineering
8.5%
AXP Racing
8.1%
Lightspeed
6.6%
P3
6.4%
Tusk
4.2%
Pro Carbon
4.0%
KTM PowerParts
3.8%
Polisport
3.8%
GYTR
3.6%
Nihilo
3.6%
Fastway
2.8%
DeVol Racing
2.5%
Moose
1.7%
Husqvarna
1.5%
7602 Racing
1.3%
ICW
1.3%
SXS
1.3%
Ricochet Offroad
1.3%
Hyde Racing
1.1%
Unabiker
1.1%
CF Works
0.8%
ACD Racing Parts
0.6%
AS3 Performance
0.6%
CRD
0.6%
Scar
0.6%
CrossPro
0.4%
DH1
0.2%
Emperor Racing
0.2%
Flatland Racing
0.2%
Misc. / Fill-in
5.1%
SUSPENSION SERVICE :
Will purchase within 12 months
48.8%
IF “YES,” WHAT SUSPENSION COMPANY :
Undecided
13.7%
Factory Connection
10.6%
Race Tech
8.8%
Enzo
5.6%
JDP
2.9%
Pro Circuit
2.9%
EVO
1.8%
Fastlap
1.8%
Powerband Racing
1.8%
Kreft Moto
1.8%
Öhlins
1.6%
WP, North America
1.4%
MX-Tech
1.4%
Pro-Action
1.2%
AHM Factory Services
1.2%
707 Racing
1.1%
TBT
1.0%
REP
1.0%
One17
1.0%
Precision Concepts
0.7%
JMR Suspension
0.7%
Superior Suspension Settings
0.7%
Technical Touch
0.7%
MPE
0.6%
RG3
0.6%
JBI Suspension
0.5%
Noleen
0.5%
PR2
0.5%
K-Tech
0.5%
N2Dirt Suspension
0.5%
812 Suspension
0.4%
A1 Racing
0.4%
Dick's Racing
0.4%
Enduro Spec
0.4%
Protune Suspension
0.4%
DC 3
0.3%
FCR
0.3%
Independent Race Shop
0.3%
JP Speed
0.3%
MCR
0.3%
Rider's Edge Suspension
0.3%
Schmidt Performance
0.3%
SRS
0.3%
ZR1
0.3%
Checkpoint
0.3%
CMP
0.3%
Elka
0.3%
Enduro Engineering
0.3%
Fine Line Racing
0.3%
Fox Racing Shox
0.3%
KB5
0.3%
Proline
0.3%
SGB Suspension
0.3%
Shock Therapy
0.3%
Solid Performance
0.3%
Stillwell Performance
0.3%
Tech Care
0.3%
TF Racing
0.3%
Suspension 101
0.3%
Active Ride
0.2%
Axis
0.2%
Boughner
0.2%
Bud Racing
0.2%
JM Racing
0.2%
KPS
0.2%
Kumlin Suspension
0.2%
Marshall's Racing
0.2%
Moto-Vations
0.2%
Motoworks
0.2%
Solva
0.2%
PDR
0.2%
Speed Technologies
0.2%
TCD
0.2%
TZR
0.2%
Misc. / Fill-in
18.2%
Engine Service :
Will purchase within 12 months
12.9%
IF “YES,” WHAT Engine COMPANY :
Undecided
17.3%
Twisted Development
12.1%
Pro Circuit
7.3%
Tom Morgan Racing
4.3%
Eric Gorr
3.2%
Race Tech
3.2%
Lynk's Racing
2.4%
Tokyo Mods
2.2%
XPR Motorsports
2.2%
DH1 Mods
1.9%
OEM Dealer
1.6%
Varner
1.6%
Watts Perfections
1.6%
Haeseker Racing
1.3%
JM Racing
1.3%
Millennium Technologies
1.1%
Power Seal USA
1.1%
Two Stroke Performance
1.1%
Big Bore Thumpers
0.8%
Bill's Pipes
0.8%
HP Race Development
0.8%
Matt Norris Engineering
0.8%
WMR Competition Performance
0.8%
Yoshimura
0.8%
Bondi
0.5%
Bonzi
0.5%
Dick's Racing
0.5%
PR2
0.5%
Elite Moto Factory
0.5%
Moto Lab
0.5%
R&D Racing
0.5%
TBT
0.5%
AHM Factory Services
0.3%
Boyko Racing
0.3%
Bud Racing
0.3%
DC Powerhouse
0.3%
Finish Line Engines
0.3%
Inside Line MX
0.3%
JGRMX
0.3%
LA Sleeve
0.3%
LCS Racing
0.3%
Proven Moto
0.3%
Tom Zont Racing
0.3%
Misc. / Fill-in
21.0%
TRIPLE CLAMP :
Will purchase within 12 months
10.3%
IF “YES,” WHAT BRAND :
X-Trig
32.1%
Ride Engineering
14.9%
Undecided
8.6%
Luxon MX
8.3%
KTM PowerParts
5.7%
Pro Circuit
4.8%
NEKEN
3.8%
Husqvarna
3.5%
Scar Racing
3.5%
Applied
2.9%
RG3
2.2%
OEM
1.9%
BRP
1.3%
Bud Racing
1.0%
Kite
1.0%
Misc. / Fill-in
4.8%
BIKE STAND :
Will purchase within 12 months
13.1%
IF “YES,” WHAT BRAND :
Undecided
34.6%
Matrix Concepts
18.1%
Harbor Freight
4.6%
Acerbis
4.3%
Works Connection
4.1%
KTM PowerParts
2.3%
Polisport
2.3%
Tusk
2.3%
Fly
2.0%
Husqvarna
2.0%
MotoConcepts
2.0%
Scar
2.0%
Pro Circuit
1.8%
Risk Racing
1.8%
24mx
1.5%
Akrapovic
1.5%
ICW
1.5%
MotoSport
1.5%
Cycra
1.0%
FMF
1.0%
Universal
1.0%
DRC
0.8%
Bud Racing
0.5%
Moose
0.5%
UFO
0.5%
OEM
0.5%
Mad Racing
0.3%
Ogio
0.3%
Pit Posse
0.3%
Rhino Racing
0.3%
Misc. / Fill-in
2.8%
FUEL TYPE :
Pump gas
74.4%
Race fuel
25.6%
IF “RACE FUEL,” WHAT BRAND :
VP Racing Fuels
63.1%
Sunoco
12.1%
Avgas
4.2%
Renegade
3.6%
BP
2.4%
Shell
2.1%
ETS
1.2%
Turbo Blue
1.2%
Klotz
1.1%
Aspen
0.9%
KTM Racing Fuel
0.8%
Torco
0.7%
Cam2
0.5%
Dragon
0.5%
Gulf
0.5%
Trick
0.5%
Aral
0.4%
Base
0.4%
Elf
0.4%
Monster
0.4%
Rocket Fuel
0.4%
Misc. / Fill-in
2.5%
FAVORITE OIL :
Maxima
19.0%
Amsoil
9.4%
Motul
9.1%
Bel-Ray
7.2%
Motorex
6.8%
Undecided
6.0%
Yamalube
5.5%
Castrol
4.9%
Hondaline
4.8%
KTM / Motorex
4.8%
Shell Rotella
4.0%
Lucas
2.4%
Klotz
1.7%
Mobil
1.5%
Spectro
1.3%
Liqui Moly
1.0%
Blud Lubricants
0.9%
Redline
0.8%
Blendzall
0.8%
Penrite
0.8%
Putoline
0.7%
Valvoline
0.7%
Kawasaki
0.7%
Silkolene
0.6%
Rock Oil
0.5%
Ipone
0.5%
Royal Purple
0.3%
Dumonde Tech
0.2%
Torco
0.2%
Delo
0.2%
Ecstar
0.2%
PJ1
0.2%
Rekluse
0.2%
Misc. / Fill-in
2.4%
FAVORITE CHAIN LUBE :
Maxima
29.5%
Bel-Ray
13.9%
Undecided
10.1%
Motorex
5.4%
Motul
5.2%
WD-40
5.0%
KTM / Motorex
3.2%
PJ1
3.0%
Honda OEM
2.8%
Amsoil
2.6%
Lucas Oil
2.4%
Castrol
2.0%
Yamalube
1.9%
Muc-off
1.3%
Putoline
1.0%
Sikolene
0.9%
Spectro
0.8%
Ipone
0.7%
Klotz
0.7%
Blud Lubricants
0.6%
Dumonde Tech
0.5%
Renthal
0.4%
DuPont
0.4%
Kal-Guard
0.3%
Gear Oil
0.3%
Tri-Flow
0.3%
Champion
0.3%
Penrite
0.3%
No Toil
0.2%
Rock Oil
0.2%
Wurth
0.2%
Moose Racing
0.2%
Misc. / Fill-in
3.0%
FAVORITE AIR FILTER :
Twin Air
49.9%
K&N
8.8%
Undecided
7.7%
No Toil
7.3%
UNI
5.4%
Pro Filter
4.5%
DT1
3.3%
OEM
3.2%
FunnelWeb
2.4%
Tusk
1.1%
HiFlo
1.1%
Acerbis
0.9%
Yamaha GYTR
0.9%
Moto Air
0.7%
Moose
0.6%
ProX
0.5%
Putoline
0.3%
Loudmouth
0.2%
Misc. / Fill-in
1.3%
FAVORITE ENGINE COOLANT :
Engine Ice
30.2%
Undecided
19.3%
Maxima
6.1%
Automotive antifreeze
4.6%
Evans Waterless
4.2%
Honda
3.7%
Bel-Ray Moto Chill
3.1%
OEM
3.0%
KTM / Motorex
2.8%
Motul
2.8%
Peak
2.5%
Motorex
2.4%
Yamalube Yamacool
2.4%
Prestone
2.2%
Castrol
1.9%
Amsoil
1.5%
Red Line / Water Wetter
1.5%
Twin Air IceFlow
1.2%
Putoline
0.6%
Royal Purple Purple Ice
0.6%
Water
0.5%
Silkolene
0.5%
Liquid Performance
0.5%
Penrite
0.3%
Suzuki
0.2%
Misc. / Fill-in
1.4%
BRAND(S) OF TOOLS OWNED :
Craftsman
60.4%
Motion Pro
42.5%
Snap-on
39.7%
Harbor Freight
33.9%
Dewalt
31.0%
Channel Lock
28.6%
Milwaukee
24.3%
Tusk
23.1%
Crescent
20.1%
Stanley Tools
20.0%
Kobalt
19.8%
Makita
17.7%
Bike Master
15.3%
Mac Tools
15.1%
GearWrench
14.9%
Pittsburgh
12.8%
Park Tools
12.7%
Bosch
12.4%
Matco Tools
12.0%
Ratio-Rite
11.8%
Ryobi
11.5%
Husky
11.3%
Klein
10.9%
Race Tech
10.8%
KTM PowerParts
10.4%
Works Connection
9.1%
Porter Cable
7.8%
Moose Racing
7.6%
Mastercraft
7.3%
SK
7.2%
Cornwell
7.1%
FMF
6.6%
Pit Posse
6.3%
Hitachi
6.1%
Parts Unlimited
6.1%
NGK
5.5%
Pro Circuit
5.3%
Excel
5.2%
Husqvarna
4.7%
MSR
4.7%
ASV
4.5%
Fasst Company
4.5%
Fly Racing
4.5%
K&N
4.5%
DID
4.5%
Wurth
4.4%
Beta
3.8%
Wiseco
3.5%
Matrix Concepts
3.5%
K&L
3.1%
Hilti
3.0%
Kinchrome
2.6%
Cruz Tools
2.5%
Carlyle
2.4%
Sidchrome
2.3%
Hot Cams
2.2%
Topeak
2.1%
Bacho
2.0%
Stahlwille
2.0%
Drag Specialties
2.0%
Raboconda
2.0%
RK
1.9%
Emgo
1.7%
Gedore
1.7%
Hazet
1.6%
Facom
1.5%
Kowa
1.4%
Motorsport Products
1.4%
Draper
1.3%
Sonic Tools
1.3%
AmPro
1.2%
Hardline
1.2%
Scar Racing
1.1%
Halfords
1.0%
AEG
1.0%
Progressive Suspension
1.0%
Helix
1.0%
Biltema
0.9%
Britool
0.9%
SP
0.8%
Tire Balls
0.6%
Lang Tools
0.6%
Outerwears
0.6%
Dynatek
0.5%
Rowe USA
0.5%
TMV
0.5%
Scribner Plastics
0.4%
Torin Jacks Inc
0.4%
Jims
0.4%
Tecmate
0.4%
Boxo
0.3%
Air Force Blaster
0.3%
Moto Centric
0.3%
Baron Custom Accessories
0.2%
Stop & Go
0.2%
Hydro-turf
0.2%
Misc. / Fill-in
5.5%
MOUNTABLE VIDEO CAMERA :
Will purchase within 12 months
11.8%
IF “YES,” WHAT BRAND :
GoPro
72.9%
Undecided
16.5%
Fly 360
1.8%
Garmin
1.5%
Insta360
1.2%
CamOne
0.9%
Drift Innovation
0.6%
X3Ride
0.6%
Epic Action Video Cam
0.3%
GoBandit
0.3%
Optrix
0.3%
Oregon Scientific
0.3%
Sony ActionCam
0.3%
Misc. / Fill-in
2.7%
Use or interested in following product :
Electrolytes
45.8%
Vitamins/supplements
43.2%
Energy bars
35.7%
None
34.1%
Recovery powders
29.6%
CBD
29.3%
Protein/whey protein
29.2%
Misc. / Fill-in
1.9%
FAVORITE SUNGLASSES :
Oakley
33.4%
Undecided
21.3%
100.00%
8.8%
Ray-Ban
7.9%
Spy
4.3%
Smith Optics
2.4%
Costa Del Mar
2.3%
Maui Jim
2.2%
Scott
1.4%
Fox
1.3%
Heatwave
1.2%
Dragon
0.9%
Arnette
0.8%
Von Zipper
0.8%
Wiley X
0.8%
Pit Viper
0.8%
Electric
0.6%
Black Flys
0.5%
Vuarnet
0.4%
Carerra
0.4%
Blenders
0.4%
3m
0.3%
Bolle
0.3%
Suncloud
0.3%
Tom Ford
0.3%
Flow Vision
0.2%
Tifosi
0.2%
Persol
0.2%
Misc. / Fill-in
5.3%
Powersports Activity
OWN A STREET BIKE :
Yes
35.1%
IF “YES,” WHAT BRAND :
Harley Davidson
19.0%
Honda
15.7%
Yamaha
14.7%
Suzuki
10.6%
Kawasaki
10.0%
KTM
7.3%
Ducati
4.7%
BMW
4.0%
Triumph
4.0%
Aprilla
1.5%
Husqvarna
1.3%
Indian
1.2%
Buell
0.9%
Moto Guzzi
0.5%
Victory
0.5%
Vespa
0.4%
BSA
0.3%
Custom
0.3%
Norton
0.2%
Royal Enfield
0.2%
Misc. / Fill-in
2.8%
STREET BIKE :
Will purchase within 12 months
7.9%
IF “YES,” WHAT BRAND :
Undecided
18.8%
Honda
17.0%
Yamaha
14.8%
Harley Davidson
12.7%
KTM
8.3%
Suzuki
6.1%
Husqvarna
3.9%
Kawasaki
3.9%
Triumph
3.5%
Ducati
3.1%
Aprilla
2.2%
Indian
1.7%
BMW
1.3%
Royal Enfield
1.3%
Can-Am
0.4%
Custom
0.4%
Misc. / Fill-in
0.4%
OWN A SIDE x SIDE / UTV :
Yes
11.8%
IF “YES,” WHAT BRAND :
Polaris
38.7%
Yamaha
15.7%
Kawasaki
14.2%
Can-Am
9.9%
Honda
9.6%
Artic Cat
2.9%
John Deere
2.3%
Kubota
2.0%
CF Moto
1.2%
Misc. / Fill-in
3.5%
SIDE x SIDE / UTV :
Will purchase within 12 months
3.8%
IF “YES,” WHAT BRAND :
Polaris
26.9%
Undecided
23.1%
Yamaha
14.8%
Can-Am
13.9%
Kawasaki
8.3%
Honda
6.5%
Speed UTV
3.7%
Artic Cat
0.9%
Misc. / Fill-in
1.9%
OWN AN ATV :
Yes
20.2%
IF “YES,” WHAT TYPE :
Utility
63.4%
Sport
36.6%
IF “YES,” WHAT BRAND :
Honda
37.5%
Yamaha
21.4%
Polaris
12.0%
Suzuki
10.9%
Kawasaki
7.1%
Can-Am
3.6%
Artic Cat
3.0%
Kymco
1.1%
Bombardier
0.7%
KTM
0.7%
Misc. / Fill-in
2.0%
ATV :
Will purchase within 12 months
2.7%
IF “YES,” WHAT TYPE :
Utility
54.7%
Sport
30.7%
Undecided
14.7%
IF “YES,” WHAT BRAND :
Undecided
23.2%
Yamaha
23.2%
Honda
20.3%
Kawasaki
10.1%
Suzuki
8.7%
Bombardier
5.8%
Polaris
4.3%
Can-Am
4.3%
Automotive
OWN A PICKUP TRUCK :
Yes
74.6%
IF “YES,” WHAT BRAND :
Ford
31.9%
Chevrolet
20.0%
Dodge
14.8%
Toyota
14.8%
GMC
8.4%
Nissan
3.5%
Honda
1.3%
Mitsubishi
0.9%
Holden
0.7%
Volkswagen
0.7%
Mazda
0.6%
Jeep
0.3%
Isuzu
0.2%
Misc. / Fill-in
1.4%
PICKUP TRUCK :
Will purchase within 12 months
12.5%
IF “YES,” WHAT BRAND :
Ford
37.2%
Chevrolet
15.8%
Undecided
11.9%
Toyota
11.9%
Dodge
9.4%
GMC
5.6%
Nissan
1.9%
Tesla
1.4%
Honda
1.1%
Volkswagen
1.1%
Mitsubishi
0.6%
Mazda
0.3%
Misc. / Fill-in
1.7%