2023 vital MX audience survey

This survey was conducted on Vital MX May - July 2023. Responses were limited to one person. Results were tabulated from 6,000 surveys. Results have been rounded to the nearest tenth of a percent.
Demographic Information
Gender
Male94.5%
Female5.5%
Marital Status
Married64.7%
Single35.3%
Age
Average43
Median43
19 or under4.7%
20-2912.6%
30-3924.1%
40-4919.3%
50-5922.9%
60 or older16.4%
Years Riding
Less than a year1.3%
1-2 years2.4%
3-5 years4.7%
6-10 years8.1%
11-15 years9.3%
16-20 years11.9%
21 or more years62.2%
Number of Kids in household that ride
I don't have kids64.0%
117.5%
212.8%
34.4%
4 or more1.3%
Household Income
Average$127,542
Median$87,500
Under $25,0003.5%
$25,001 - $50,0008.1%
$50,001 - $75,00012.7%
$75,001 - $100,00017.0%
$100,001 - $125,00013.9%
$125,001 - $150,00011.2%
$150,001 - $175,0008.8%
$175,001 - $200,0007.5%
$200,001 - $225,0004.8%
$225,001 - $250,0003.4%
$250,001 or more9.1%
International Traffic
United States80.3%
Canada5.2%
Australia4.2%
United Kingdom2.2%
New Zealand0.9%
Germany0.8%
Sweden0.6%
Netherlands0.5%
France0.4%
Italy0.4%
US Traffic
California14.4%
Texas7.0%
Pennsylvania4.7%
Michigan4.6%
Florida4.1%
Washington3.8%
Arizona3.4%
Ohio3.3%
North Carolina3.1%
Colorado2.7%
International Traffic
United States64.8%
Australia7.1%
United Kingdom5.6%
Canada5.5%
France1.4%
New Zealand1.2%
Sweden1.2%
Germany1.1%
China1.1%
Netherlands0.9%
US Traffic
California12.5%
Texas6.0%
Washington5.2%
New York4.9%
Illinois4.2%
Georgia4.1%
Florida4.1%
Virginia4.0%
Ohio3.4%
Pennsylvania3.4%
Main Sources Of Motocross Information
Motocross websites73.7%
Social Media57.7%
Riding Friends39.0%
Podcasts38.5%
Magazines32.6%
Television27.4%
Online retailer websites23.1%
Manufacturer websites22.2%
Local motorcycle shop18.8%
Misc. / Fill-in2.0%
Motocross Activity
Own a motocross bike
Yes83.9%
Motocross Bike Currently Owned
Yamaha23.6%
KTM20.5%
Honda20.3%
Kawasaki13.2%
Husqvarna8.0%
Suzuki6.7%
Gas Gas2.8%
Beta1.3%
TM0.6%
Cobra0.6%
Maico0.4%
Sherco0.3%
BMW0.2%
Bultaco0.2%
CZ0.1%
Misc. / Fill-in1.2%
Size of Primary Bike
50-854.6%
100-1101.0%
1258.0%
1501.6%
200-2301.8%
25035.9%
3006.8%
3506.9%
4001.0%
45026.8%
500 or bigger4.0%
Misc. / Fill-in1.5%
Primary Bike 2-stroke or 4-stroke
2-Stroke39.9%
4-Stroke60.1%
Total Dirt/Motocross Bikes in Household
Average3
120.6%
224.1%
318.3%
412.6%
5 or more24.4%
Type of Dirt/Motocross Bikes in Household
Motocross83.5%
Off-Road (enduro, trail, XC)42.1%
Pit Bike23.4%
Vintage16.2%
Dual-Sport16.2%
Trials5.4%
Supermoto3.1%
Flat Track2.3%
Adventure0.4%
Misc. / Fill-in4.1%
Where Normally Buy New Parts
E-commerce retailer54.9%
Local shop37.0%
Direct from manufacturer8.1%
E-commerce Buy From Most Often
Rocky Mountain ATV/MC43.2%
MotoSport20.7%
Undecided8.4%
Amazon3.6%
Ebay3.3%
24MX2.8%
MX Store1.9%
BTO Sports1.6%
FortNine1.6%
Revzilla1.5%
Dennis Kirk1.2%
Partzilla1.0%
Chaparral1.0%
Bob’s Cycle Supply0.7%
AOMC0.5%
Motorcycle Superstore0.5%
Bud Racing0.4%
Bike Bandit0.3%
DirtBikeBitz0.3%
Babbits0.3%
KTM-Parts0.2%
Misc. / Fill-in5.1%
Sources Used For Product Research
Motocross websites / online product reviews71.3%
Riding friends47.4%
Social media44.4%
Online retailer websites44.0%
Manufacturer websites40.5%
Magazines36.4%
Local motorcycle shop32.4%
Podcasts29.4%
Misc. / Fill-in2.2%
How Often Ride
Average1.1 times per week
4 or more times a week5.9%
2-3 times a week19.0%
About once a week24.0%
2-3 times a month19.6%
About once a month12.3%
I don't ride regularly19.2%
Favorite Type of Riding
Motocross tracks54.0%
Off-Road (trail riding, enduro, etc)33.3%
Street / Road2.2%
Dual Sport2.1%
Vintage MX2.0%
Trials1.3%
Sand Dunes0.7%
Arenacross0.6%
Endurocross0.6%
Supermoto0.5%
Flat Track0.5%
Freestyle0.5%
Ice0.2%
Misc. / Fill-in1.4%
Types of Riding Done in the past 12 months
Motocross tracks70.0%
Off-Road (trail riding, enduro, etc)64.4%
Street / Road25.1%
Dual Sport15.9%
Vintage MX9.6%
Arenacross7.9%
Sand Dunes7.9%
Trials7.9%
Endurocross6.2%
Flat Track4.2%
Freestyle2.9%
Supermoto2.3%
Ice2.1%
Misc. / Fill-in3.3%
Raced in past 12 months
Yes41.2%
If 'Yes," What Type of race
Motocross72.1%
Off-road (GNCC, Desert, Hare & Hound, Worcs, etc)40.9%
Arenacross12.1%
Vintage MX11.6%
Endurocross4.0%
Flat Track3.8%
Trials2.7%
Hill Climb1.9%
Ice1.3%
Supermoto1.2%
Misc. / Fill-in2.9%
Types of motorcycle racing followed
AMA Supercross88.4%
Pro Motocross / Outdoor nationals80.4%
Amateur Motocross nationals51.4%
MXGP48.5%
World Supercross42.3%
GNCC35.4%
Arenacross30.1%
MotoGP24.2%
Hard / Extreme enduro22.2%
Dakar / Rally racing18.2%
Endurocross18.1%
Baja / Desert racing13.3%
Flat track9.2%
World Superbike8.9%
Moto America7.8%
Misc. / Fill-in5.3%
Work (or have worked) in a motorcycle shop
Currently work in shop5.1%
Previously worked in shop22.5%
Dirt / Motocross Bike Purchase Intent
New motocross/dirt bike
Will replace in next 12 months39.1%
If “yes,” WHAT SIZE
50-858.1%
100-1101.6%
1255.9%
1501.5%
200-2301.7%
25028.8%
30011.7%
3509.6%
4000.7%
45024.4%
500 or bigger2.5%
Electric2.1%
Misc. / Fill-in1.3%
If “yes,” 2-STROKE OR 4-STROKE
2-Stroke40.0%
4-Stroke60.0%
If “yes,” what TYPE
Motocross67.0%
Off-Road (enduro, trail, XC)25.2%
Dual-Sport3.9%
Pit Bike1.3%
Vintage0.9%
Trials0.7%
Supermoto0.4%
Adventure0.3%
Electric0.2%
Misc. / Fill-in0.1%
IF “YES,” WHAT BRAND
KTM22.7%
Yamaha22.5%
Undecided11.8%
Honda11.5%
Kawasaki8.7%
Husqvarna7.6%
Gas Gas4.4%
Suzuki3.4%
Stark2.2%
Beta1.9%
Cobra1.2%
Sherco0.5%
TM0.4%
Triumph0.2%
Misc. / Fill-in1.0%
IF “YES,” BRAND OF BIKE, 125 2-STROKE
Yamaha40.0%
Undecided26.7%
KTM22.7%
Husqvarna5.3%
Gas Gas2.7%
Sherco1.3%
TM1.3%
IF “YES,” BRAND OF BIKE, 250 2-STROKE
Yamaha38.7%
Undecided26.9%
KTM19.3%
Husqvarna6.7%
Gas Gas5.0%
Beta1.7%
TM0.8%
Misc. / Fill-in0.8%
IF “YES,” BRAND OF BIKE, 250 4-STROKE
Yamaha32.1%
Honda21.0%
Kawasaki11.2%
KTM11.2%
Undecided10.7%
Suzuki4.9%
Husqvarna4.0%
Gas Gas2.7%
Triumph1.3%
Misc. / Fill-in0.9%
IF “YES,” BRAND OF BIKE, 300 2-STROKE
KTM60.2%
Husqvarna15.3%
Undecided12.7%
Beta7.6%
Gas Gas0.9%
Sherco0.9%
TM0.9%
Misc. / Fill-in1.5%
IF “YES,” BRAND OF BIKE, 350 4-STROKE
KTM48.8%
Husqvarna24.0%
Undecided10.4%
Gas Gas8.8%
Beta2.4%
Sherco0.8%
TM0.8%
Misc. / Fill-in4.0%
IF “YES,” BRAND OF BIKE, 450 4-STROKE
Yamaha29.6%
Kawasaki19.7%
Honda18.8%
KTM9.9%
Undecided8.2%
Husqvarna4.6%
Suzuki4.3%
Gas Gas3.3%
Beta1.0%
Motocross Gear, Parts & Accessories Purchase Intent
RIDING GEAR
Will replace in next 12 months64.5%
IF “YES,” WHAT BRAND
Undecided22.7%
Fox Racing12.6%
Alpinestars10.2%
Fly10.2%
FXR8.2%
Troy Lee Designs7.1%
Thor5.4%
O'Neal5.1%
Fasthouse4.7%
Seven1.7%
Klim1.5%
Canvas MX1.0%
Leatt1.0%
MSR0.9%
Moose0.8%
Answer0.8%
JT Racing0.6%
Renen0.5%
Shift0.3%
UFO0.3%
True MX0.3%
Acerbis0.2%
Callus Moto0.2%
Husqvarna Apparel0.2%
KTM PowerWear0.2%
Wicked Family0.2%
Misc. / Fill-in3.0%
GLOVES
Will replace in next 12 months64.3%
IF “YES,” WHAT BRAND
Undecided24.7%
Fox Racing14.5%
Fly8.3%
100%7.5%
Alpinestars7.3%
Troy Lee Designs6.3%
FXR5.2%
Thor4.0%
O’Neal3.9%
Fasthouse3.5%
Fist1.9%
Seven1.4%
Klim1.0%
Deft Family0.9%
Leatt0.9%
MSR0.9%
Answer0.7%
Moose0.7%
Mechanix Wear0.4%
Shift0.4%
AXO0.3%
Canvas MX0.3%
Oakley0.3%
Husqvarna Apparel0.3%
Renen0.3%
Scott0.3%
JT Racing0.2%
Bolt0.2%
EVS0.2%
True MX0.2%
Misc. / Fill-in3.2%
HELMET
Will replace in next 12 months42.0%
IF “YES,” WHAT BRAND
Bell18.1%
Undecided16.7%
6D14.5%
Fly7.1%
Alpinestars6.9%
Fox Racing6.7%
Troy Lee Designs6.7%
Arai5.1%
Shoei4.8%
Airoh2.8%
Leatt1.9%
O'Neal1.5%
FXR1.0%
Klim0.7%
LS20.6%
Thor0.5%
Just 10.4%
5090.3%
Scorpion0.3%
Answer0.3%
EVS0.3%
Suomy0.3%
Seven0.2%
Misc. / Fill-in2.3%
GOGGLES
Will replace in next 12 months51.4%
IF “YES,” WHAT BRAND
100%36.9%
Oakley14.6%
Undecided13.2%
Scott12.0%
EKS Brand5.2%
Fox Racing2.9%
Flow Vision Company2.0%
Spy2.0%
Leatt1.6%
Fly1.5%
FMF Vision0.8%
Smith Optics0.8%
Factory Ride0.6%
Havoc0.6%
Blur0.4%
FXR0.4%
Pro Grip0.4%
Onium0.4%
Dragon0.4%
Thor0.3%
Viral0.3%
5090.2%
Answer0.2%
Von Zipper0.2%
Misc. / Fill-in1.9%
BOOTS
Will replace in next 12 months40.0%
IF “YES,” WHAT BRAND
Alpinestars46.7%
Gaerne16.6%
Undecided11.6%
Fox Racing8.6%
Sidi8.3%
Leatt2.6%
O'Neal1.7%
Forma1.1%
Fly1.0%
Thor0.5%
AXO0.3%
Jett0.2%
Misc. / Fill-in0.7%
NECK PROTECTION
Will replace in next 12 months9.4%
IF “YES,” WHAT BRAND
Leatt33.2%
Undecided26.4%
Atlas16.6%
Alpinestars11.3%
EVS6.1%
Fly2.1%
KTM PowerWear1.8%
Troy Lee Designs1.6%
UFO0.5%
Ortema0.3%
CHEST PROTECTOR
Will replace in next 12 months23.9%
IF “YES,” WHAT BRAND
Undecided26.8%
Alpinestars24.2%
Leatt11.3%
Fox Racing10.2%
Thor5.6%
Fly4.4%
EVS3.7%
Troy Lee3.2%
HRP Sports1.8%
MotocrossVest1.4%
O'Neal1.2%
RXR Protect1.1%
Acerbis1.0%
100%0.7%
Atlas0.7%
AXO0.3%
KTM0.3%
Six Six One0.3%
UFO0.2%
Misc. / Fill-in1.4%
KNEE PROTECTION
Will replace in next 12 months20.8%
IF “YES,” WHAT BRAND
Undecided25.4%
EVS15.6%
Mobius8.6%
Leatt8.3%
Asterisk8.1%
Alpinestars7.2%
CTi6.8%
Fox Racing6.8%
POD MX6.3%
Thor1.7%
Fly1.0%
Acerbis0.7%
DonJoy0.6%
O'Neal0.6%
Ortema0.4%
Answer0.2%
AXO0.2%
SixSixOne0.2%
Troy Lee Designs0.2%
Misc. / Fill-in1.0%
EXHAUST
Will replace in next 12 months27.1%
IF “YES,” WHAT BRAND
FMF42.5%
Pro Circuit18.9%
Yoshimura8.9%
Undecided8.4%
Akrapovic7.6%
Bill's Pipes2.4%
HGS2.4%
Scalvini1.0%
DG Performance0.8%
DEP0.6%
Arrow0.5%
Dr. D / Dubach0.5%
GYTR0.4%
HMF0.4%
Messico0.4%
Big Gun0.3%
Doma0.3%
PFR0.3%
Misc. / Fill-in3.4%
GRAPHICS
Will replace in next 12 months39.5%
IF “YES,” WHAT BRAND
Undecided25.6%
DeCal Works14.0%
SKDA5.8%
Backyard Design3.4%
Bike Graphix2.8%
Factory Effex2.4%
Throttle Jockey2.1%
D'Cor Visuals1.9%
Throttle Syndicate1.6%
180 Decals1.4%
Factory Backing1.4%
139 Designs1.3%
Rival Ink1.2%
ERA Moto Co1.2%
Fusion Graphix1.1%
Attack Graphics1.0%
Roost MX0.9%
Dirtlab Concepts0.9%
Black Diamond0.8%
Split Designs Co0.7%
MX Graphics0.6%
EVO MX0.6%
Motocal0.6%
N-Style0.5%
Pro Circuit0.5%
Senge0.5%
Cor Moto0.5%
Limited Decal0.5%
FTR Powersports0.4%
HBD Moto Grafx0.4%
KTM PowerParts0.4%
2 Guys MX Graphix0.3%
Aggressive Graphix0.3%
Black Heart MX0.3%
Decallab0.3%
Motopro Graphics0.3%
OMX0.3%
Motocutz0.3%
Viscid0.3%
M7 Designs0.3%
Berm Lords0.3%
Donks0.3%
343 Graphics0.3%
AMR Racing0.3%
Armored Graphix0.3%
Blackbird Racing0.3%
Defy Graphics0.3%
FMF0.3%
Lime Nine0.3%
ONE Industries0.3%
S4 MX0.3%
Sandbox Kings0.3%
Adept0.3%
Misc. / Fill-in16.5%
TIRES
Will replace in next 12 months68.6%
IF “YES,” WHAT BRAND
Dunlop51.3%
Undecided10.5%
Michelin9.3%
Pirelli6.7%
Bridgestone4.9%
Maxxis3.1%
IRC2.4%
Hoosier2.2%
Kenda1.9%
Tusk1.2%
Shinko1.0%
Metzler0.9%
Mitas0.9%
Motoz0.9%
Golden Tyre0.7%
Cheng Shin0.3%
GBC0.2%
Misc. / Fill-in1.6%
HANDLEBARS
Will replace in next 12 months25.9%
IF “YES,” WHAT BRAND
Renthal37.9%
Pro Taper31.8%
Mika Metals7.0%
Undecided6.0%
ODI5.3%
Fasst Company/Flexx Handlebars3.5%
Phoenix Handlebars2.0%
Neken1.3%
Scar1.2%
Tusk0.7%
KTM PowerParts0.6%
Fly0.5%
Acerbis0.3%
Azonic0.3%
Tag Metals0.3%
Twisted Engineering0.2%
Zeta Racing0.2%
Misc. / Fill-in1.0%
GRIPS
Will replace in next 12 months51.0%
IF “YES,” WHAT BRAND
ODI (including Emig)39.5%
Renthal20.9%
Pro Taper12.2%
Undecided10.9%
Pro Grip2.4%
Scott2.3%
Oury1.8%
OEM1.0%
KTM PowerParts0.8%
Mika Metals0.8%
A'ME0.7%
EKS Brand0.6%
Scar0.6%
Domino0.5%
Moose0.5%
Fly0.5%
O'Neal0.5%
Torc10.5%
Tusk0.5%
Husqvarna0.4%
Troy Lee Designs0.4%
Motion Pro0.3%
Phoenix Handlebars0.3%
Tag0.3%
Misc. / Fill-in1.0%
LEVERS
Will replace in next 12 months22.6%
IF “YES,” WHAT BRAND
ARC25.7%
ASV19.4%
Undecided18.4%
OEM6.9%
Works Connection3.8%
Pro Taper3.3%
KTM PowerParts3.1%
Tusk2.7%
Flo1.7%
Magura1.3%
Renthal1.2%
Scar1.2%
Zeta1.1%
GYTR0.9%
Motion Pro0.9%
AS3 Performance0.8%
Fly Hard Parts0.8%
Pro Circuit0.8%
Apico0.6%
Sunline0.6%
Enduro Engineering0.5%
Torc10.5%
MSR0.4%
Race Tech0.4%
Husqvarna0.2%
Polisport0.2%
Streamline Industries0.2%
Turner0.2%
Warp 90.2%
Misc. / Fill-in1.9%
CLUTCH
Will replace in next 12 months24.5%
IF “YES,” WHAT BRAND
Hinson28.3%
Rekluse26.0%
OEM16.9%
Undecided9.9%
EBC3.7%
Barnett3.6%
GYTR2.4%
Tusk2.4%
ProX1.9%
Wiseco1.4%
Boyesen1.2%
DP0.5%
Moose0.3%
Magnum0.2%
Revloc0.2%
Misc. / Fill-in1.0%
PISTON
Will replace in next 12 months30.6%
IF “YES,” WHAT BRAND
Wiseco23.6%
OEM20.0%
Vertex19.7%
Undecided10.9%
Wossner5.9%
ProX4.0%
KTM PowerParts3.1%
Athena2.0%
GYTR2.0%
Pro Circuit1.9%
CP-Carrillo1.6%
JE1.3%
Husqvarna1.1%
Namura0.7%
Hot Rods0.4%
Mahle0.4%
Mitaka0.4%
VHM0.4%
Venom0.3%
Misc. / Fill-in0.4%
FOOTPEGS
Will replace in next 12 months15.5%
IF “YES,” WHAT BRAND
Undecided20.3%
Flo Motorsports13.5%
Raptor Titanium11.1%
Fastway / Ankle Savers10.6%
IMS6.5%
Pro Pegs Titanium4.8%
Scar Racing3.9%
Works Connection2.4%
Fasst Company2.2%
Tusk2.2%
Pro Taper1.9%
OEM1.7%
DRC / Zeta1.4%
Moose1.4%
PivotPegz1.4%
KTM PowerParts1.2%
Moto Stuff1.2%
Warp 91.2%
Bud Racing1.0%
Apico0.7%
Nihilo0.7%
Pro Circuit0.7%
Pro Moto Billet0.7%
Twenty TiPeg Titanium0.7%
AS3 Performance0.5%
Lightspeed0.5%
MSR0.5%
RHK0.5%
S30.5%
Carapaks0.5%
Fly Hard Parts0.3%
Hammerhead0.3%
Pro Armor0.3%
Misc. / Fill-in2.9%
PRE-BUILT WHEELS
Will replace in next 12 months12.2%
IF “YES,” WHAT BRAND
Dubya32.5%
Undecided16.0%
Tusk10.7%
Warp 96.2%
Talon / Excel5.3%
FasterUSA3.6%
Excel Pro Series G22.9%
Kite / Excel2.9%
Kite / DID2.4%
Haan2.2%
KTM PowerParts2.2%
OEM2.2%
SM Pro1.3%
Talon / DID1.1%
TCR0.9%
Appalachian Moto Products0.7%
MX Champ0.7%
Pro-Wheel0.7%
Woody's0.4%
Bud Racing0.2%
Rad Manufacturing0.2%
Misc. / Fill-in4.5%
RIMS
Will replace in next 12 months8.4%
IF “YES,” WHAT BRAND
Excel39.3%
Undecided16.4%
D.I.D16.1%
Tusk5.9%
Dubya5.6%
Warp 92.6%
SM Pro2.3%
Pro-Wheel1.6%
Sun1.6%
Bud Racing0.7%
Moose0.7%
OEM0.7%
Alpina0.3%
DWT0.3%
Krieg0.3%
MX Champ0.3%
Sunline0.3%
Misc. / Fill-in4.9%
HUBS
Will replace in next 12 months3.6%
IF “CUSTOM,” WHAT BRAND
Undecided23.1%
Dubya15.4%
Talon10.8%
Tusk10.0%
Kite9.2%
Excel Pro Series G26.2%
Haan6.2%
OEM5.4%
Warp 94.6%
FasterUSA3.1%
LSR1.5%
MX Champ1.5%
TCR1.5%
Bud Racing0.8%
DNA0.8%
SPROCKET
Will replace in next 12 months49.0%
IF “YES,” WHAT BRAND
Renthal31.0%
Undecided13.5%
Dirt Tricks10.8%
Sunstar8.0%
JT5.0%
Supersprox4.8%
Pro Taper4.4%
Primary Drive3.0%
Mika Metals2.9%
OEM1.8%
Vortex1.8%
KTM PowerParts1.7%
Talon1.1%
DDC1.0%
GYTR0.8%
ProX0.8%
Sidewinder0.8%
AFAM0.7%
Moose0.6%
Scar0.6%
Iron Man0.4%
Tusk0.3%
Twenty0.3%
Chain Gang0.3%
RK0.3%
Tag0.3%
Nihilo Concepts0.2%
PBI0.2%
Sprocket Specialists0.2%
Misc. / Fill-in2.3%
CHAIN
Will replace in next 12 months53.5%
IF “YES,” WHAT BRAND
DID40.6%
Undecided12.9%
Renthal12.7%
RK Chain6.8%
Primary Drive4.0%
Pro Taper3.1%
Sunstar3.0%
Regina2.9%
EK2.8%
Mika Metals1.7%
ProX1.2%
KTM PowerParts1.2%
Fire Power0.8%
JT0.8%
GYTR0.7%
Tsubaki0.6%
CZ0.6%
Fly Hard Parts0.5%
Flo Motorsports0.4%
Parts Unlimited0.3%
Vortex0.3%
Husqvarna0.3%
KMC0.3%
Moose0.2%
Misc. / Fill-in1.2%
BRAKE PADS/ DISCS/ CALIPERS
Will replace in next 12 months32.4%
IF “YES,” WHAT BRAND
EBC27.7%
Undecided16.3%
OEM13.3%
Brembo9.1%
Galfer7.3%
Braking7.0%
KTM PowerParts3.3%
DP Brakes3.2%
Tusk2.0%
Moto-Master1.7%
Husqvarna1.3%
Ferodo1.0%
Mika Metals1.0%
ProX0.8%
Moto Stuff0.6%
Renthal0.6%
SBS Brakes0.6%
Magnum0.3%
Moose Racing0.3%
Pro Taper0.3%
Warp 90.3%
Misc. / Fill-in2.0%
PLASTICS
Will replace in next 12 months29.4%
IF “YES,” WHAT BRAND
Acerbis44.4%
Undecided12.5%
UFO9.6%
Cycra9.2%
Polisport8.5%
OEM6.8%
KTM PowerParts2.3%
Husqvarna1.6%
DC Plastics1.3%
MX Plastics0.9%
RTech0.7%
Maier0.6%
VMX0.6%
TX Race0.5%
Preston Petty Products0.3%
Misc. / Fill-in0.4%
Handguards
Will replace in next 12 months16.3%
IF “YES,” WHAT BRAND
Acerbis43.4%
Cycra17.5%
Undecided15.9%
Tusk, Enduro Engineering6.4%
Bark Buster3.5%
KTM PowerParts3.5%
Renthal1.6%
Polisport1.4%
PowerMadd1.1%
UFO1.1%
Fastway0.8%
Pro Taper0.8%
OEM0.6%
P3 Carbon0.6%
Dirt Tricks0.3%
Memphis Shades0.3%
Reflex Racing0.3%
Misc. / Fill-in0.5%
SEAT OR SEAT COVER
Will replace in next 12 months31.0%
IF “YES,” SEAT OR SEAT COVER
Seat28.2%
Seat cover71.8%
IF “SEAT,” WHAT BRAND
Guts35.4%
Seat Concepts23.8%
Undecided14.9%
KTM PowerParts5.0%
MotoSeat4.3%
OEM4.0%
Enduro Engineering2.7%
SDG2.7%
Factory Effex1.3%
Polisport1.3%
Acerbis1.0%
Husqvarna0.3%
Think0.3%
Misc. / Fill-in3.0%
IF “SEAT COVER,” WHAT BRAND
Guts34.9%
Undecided16.0%
Thrill Seekers9.6%
MotoSeat5.0%
Throttle Jockey3.6%
D'cor Visuals2.8%
Factory Effex2.8%
DeCal Works2.4%
SKDA1.7%
Factory Seat1.5%
Ceet1.3%
KTM PowerParts1.3%
Seat Concepts1.3%
Blackbird1.0%
Enjoy Mfg1.0%
OEM1.0%
Acerbis0.8%
Tecnosel0.6%
Throttle Syndicate0.6%
Traction MX0.6%
180 Decals0.5%
SDG0.5%
Attack Graphics0.4%
Evo-MX0.4%
N-Style0.4%
One Industries0.4%
S4MX0.4%
Donks0.4%
FourWerx0.4%
Seco0.4%
AS3 Performance0.3%
CFX0.3%
Flu Designs0.3%
Fusion Graphix0.3%
Hi-Flite0.3%
MotoSport0.3%
Nihilo Concepts0.3%
Misc. / Fill-in4.0%
BIKE PROTECTION
Will replace in next 12 months14.6%
IF “YES,” WHAT BRAND
Acerbis28.2%
Undecided22.7%
Works Connection18.5%
Enduro Engineering9.7%
Cycra8.9%
TM Designworks8.5%
Bullet Proof Designs7.1%
KTM PowerParts7.1%
Tusk6.7%
P35.3%
Lightspeed4.7%
AXP Racing4.5%
Polisport4.5%
Nihilo4.3%
GYTR4.1%
Pro Carbon4.1%
Moose2.6%
Husqvarna2.4%
Fastway2.2%
SXS2.2%
AS3 Performance1.6%
DeVol Racing1.6%
Scar1.6%
Flatland Racing1.2%
Emperor Racing0.8%
CF Works0.6%
MSR0.6%
CMT0.6%
Unabiker0.6%
Appalachian Moto Products0.4%
CrossPro0.4%
Hyde Racing0.4%
Ricochet Offroad0.4%
7602 Racing0.2%
ACD Racing Parts0.2%
CRD0.2%
ICW0.2%
MEC0.2%
Turner0.2%
Misc. / Fill-in4.7%
SUSPENSION SERVICE
Will replace in next 12 months44.4%
IF “YES,” WHAT SUSPENSION COMPANY
Undecided17.7%
Factory Connection9.3%
Race Tech9.2%
Enzo6.5%
Pro Circuit2.4%
EVO1.8%
Fastlap1.7%
MX-Tech1.6%
Pro-Action1.6%
PR21.4%
AEO/REP1.1%
Kreft Moto1.1%
RG31.1%
AHM Factory Services1.0%
JBI Suspension1.0%
WP, North America1.0%
Öhlins0.9%
TBT0.8%
707 Racing0.7%
Protune Suspension0.7%
A1 Racing0.6%
812 Suspension0.5%
Graeme Brough0.5%
JP Speed0.5%
Precision Concepts0.5%
Superior Suspension Settings0.5%
Tech Care0.5%
Technical Touch0.5%
Dick's Racing0.5%
Independent Race Shop0.5%
K-Tech0.5%
Shock Therapy0.5%
Fox Factory0.4%
N2Dirt Suspension0.4%
Powerband Racing0.4%
SRS0.4%
Krooztune0.4%
Bonzi0.4%
C Cycle0.3%
Costanzo0.3%
Division MX0.3%
KB50.3%
Marshall's Racing0.3%
MCR0.3%
Moto4Play0.3%
Pro Valve0.3%
Total Control0.3%
TZR0.3%
WER0.3%
Active Ride0.3%
Beck's Tech0.3%
Boughner0.3%
Enduro Engineering0.3%
FCR0.3%
JM Racing0.3%
JMR Suspension0.3%
Lainer Suspension0.3%
LT Racing0.3%
MPE0.3%
Noleen0.3%
Podium Works0.3%
Rider's Edge Suspension0.3%
Schmidt Performance0.3%
Solid Performance0.3%
Speed Technologies0.3%
TF Racing0.3%
Dialed Suspension0.3%
Art of War0.3%
Alpes Racing0.2%
Checkpoint0.2%
EBR0.2%
Fine Line Racing0.2%
Full Travel Innovations0.2%
G-Force0.2%
Pinnacle0.2%
Privateer Connection0.2%
Racers Edge Performance0.2%
Zip-Ty Racing0.2%
Misc. / Fill-in18.6%
Engine Service
Will replace in next 12 months12.2%
IF “YES,” WHAT Engine COMPANY
Undecided23.4%
Twisted Development11.2%
Pro Circuit8.0%
Tom Morgan Racing6.0%
Eric Gorr3.0%
Race Tech2.7%
HP Race Development1.7%
Tokyo Mods1.7%
Haeseker Racing1.2%
OEM Dealer1.2%
XPR1.2%
DH1 Mods1.0%
Lynk's Racing1.0%
Bud Racing0.7%
C4 MX0.7%
Tom Zont Racing0.7%
Yoshimura0.7%
AHM Factory Services0.5%
Big Bore Thumpers0.5%
Bill's Pipes0.5%
Bondi0.5%
Boyko Racing0.5%
JGRMX0.5%
Millennium Technologies0.5%
PR20.5%
SCT Racing Engines0.5%
Varner0.5%
WMR Competition Performance0.5%
Finish Line Engines0.2%
JM Racing0.2%
JMS0.2%
LA Sleeve0.2%
LCS Racing0.2%
Mad Brothers0.2%
MCD Racing0.2%
MX Zone0.2%
PDR0.2%
Power Seal USA0.2%
Powered by Naveen0.2%
Pro-Prept Motocross0.2%
Misc. / Fill-in24.9%
TRIPLE CLAMP
Will replace in next 12 months8.4%
IF “YES,” WHAT BRAND
X-Trig33.0%
Ride Engineering13.7%
Undecided12.0%
Luxon MX11.0%
Pro Circuit5.2%
KTM PowerParts4.5%
Scar Racing4.1%
NEKEN3.1%
RG32.4%
OEM2.1%
Applied1.7%
Bud Racing1.7%
Husqvarna1.0%
BRP1.0%
Talon0.3%
Misc. / Fill-in3.1%
BIKE STAND
Will replace in next 12 months13.5%
IF “YES,” WHAT BRAND
Undecided37.2%
Matrix Concepts17.8%
Acerbis5.0%
Harbor Freight5.0%
Works Connection4.1%
Tusk3.5%
Fly2.8%
FMF2.6%
Risk Racing2.4%
Pro Circuit2.2%
Scar2.2%
KTM PowerParts1.7%
Polisport1.7%
24mx1.3%
MotoSport1.1%
Cycra0.9%
Husqvarna0.9%
MotoConcepts0.9%
DRC0.4%
Mad Racing0.4%
Moose0.4%
MSR0.4%
Pit Posse0.4%
RTech0.4%
Universal0.4%
Akrapovic0.2%
Excel Pro Series0.2%
ICW0.2%
OEM0.2%
States MX0.2%
Misc. / Fill-in2.6%
FUEL TYPE
Pump gas73.0%
Race fuel27.0%
IF “RACE FUEL,” WHAT BRAND
VP Racing Fuels66.4%
Sunoco10.4%
Avgas5.1%
Renegade3.6%
KTM Racing Fuel1.9%
BP1.8%
Klotz1.2%
ETS1.1%
Shell1.1%
Turbo Blue1.1%
Torco0.9%
Aspen0.7%
Elf0.7%
F&L0.3%
FTW0.3%
Trick0.3%
Base0.2%
Dragon0.2%
Gulf0.2%
Monster0.2%
Rocket Fuel0.2%
TrackTek0.2%
Misc. / Fill-in1.9%
FAVORITE OIL
Maxima18.4%
Amsoil11.0%
Motul7.9%
Bel-Ray7.3%
Undecided7.1%
Motorex6.9%
Yamalube6.5%
KTM / Motorex4.8%
Hondaline4.2%
Castrol4.0%
Shell Rotella3.7%
Lucas3.0%
Klotz1.9%
Mobil1.4%
Kawasaki1.1%
Spectro1.0%
Blud Lubricants0.9%
Liqui Moly0.8%
Penrite0.7%
Redline0.7%
Valvoline0.7%
Silkolene0.6%
Putoline0.5%
Blendzall0.5%
VP Lubricants0.4%
Ecstar0.3%
Ipone0.3%
Royal Purple0.3%
Rock Oil0.2%
Misc. / Fill-in2.7%
FAVORITE CHAIN LUBE
Maxima27.7%
Bel-Ray13.8%
Undecided11.9%
WD-405.7%
Motul4.7%
Motorex4.6%
Amsoil4.1%
KTM / Motorex3.3%
PJ12.8%
Lucas Oil2.6%
Honda OEM2.2%
Yamalube2.2%
Castrol1.7%
Sikolene1.4%
Muc-off1.1%
Klotz0.7%
Ipone0.7%
Putoline0.6%
DuPont0.5%
Blud Lubricants0.5%
Spectro0.4%
No Toil0.4%
Dumonde Tech0.4%
Champion0.3%
Penrite0.3%
Renthal0.3%
Royal Purple0.3%
Valvoline0.3%
Tri-Flow0.3%
TiLube0.2%
Kal-Guard0.2%
Repsol0.2%
Wurth0.2%
Misc. / Fill-in3.4%
FAVORITE AIR FILTER
Twin Air48.5%
Undecided9.0%
K&N8.2%
No Toil8.0%
UNI5.1%
Pro Filter4.5%
DT12.9%
OEM2.7%
FunnelWeb2.2%
Tusk1.4%
HiFlo1.4%
Yamaha GYTR1.1%
Acerbis1.0%
Moose0.8%
ProX0.8%
Moto Air0.8%
Putoline0.3%
Misc. / Fill-in1.3%
FAVORITE ENGINE COOLANT
Engine Ice32.4%
Undecided20.1%
Maxima5.6%
Automotive antifreeze4.4%
KTM / Motorex3.4%
Evans Waterless3.3%
Honda3.2%
Yamalube Yamacool2.9%
Bel-Ray Moto Chill2.8%
Amsoil2.5%
Motul2.4%
OEM2.3%
Motorex2.2%
Prestone2.2%
Peak2.0%
Castrol1.3%
Red Line / Water Wetter1.1%
Twin Air IceFlow0.9%
Royal Purple Purple Ice0.6%
Putoline0.5%
Liquid Performance0.4%
Water0.4%
Penrite0.3%
VP Stay Frosty0.3%
Suzuki0.3%
Elf0.2%
Silkolene0.2%
Zip-ty0.2%
Biltema0.2%
Spectro0.2%
Moose0.1%
Glysantin0.0%
Misc. / Fill-in0.9%
BRAND(S) OF TOOLS OWNED
Craftsman61.4%
Motion Pro39.5%
Snap-on37.8%
Harbor Freight37.5%
Dewalt34.5%
Channel Lock28.3%
Milwaukee26.7%
Tusk23.7%
Kobalt21.7%
Crescent20.0%
Stanley Tools18.8%
GearWrench17.5%
Makita16.6%
Bike Master15.9%
Mac Tools15.7%
Husky13.7%
Bosch13.4%
Pittsburgh13.4%
Matco Tools13.0%
Park Tools12.8%
Ryobi12.6%
Klein11.1%
Ratio-Rite10.9%
KTM PowerParts10.5%
Race Tech9.7%
Works Connection8.7%
Moose Racing7.9%
Mastercraft7.9%
Cornwell7.5%
Porter Cable7.2%
FMF7.2%
SK7.0%
Parts Unlimited6.9%
Pit Posse6.1%
Pro Circuit5.8%
ASV5.6%
Hitachi5.5%
Fasst Company5.4%
NGK5.4%
DID5.2%
Excel5.2%
MSR4.9%
Husqvarna4.8%
Fly Racing4.4%
K&N4.1%
Wurth3.7%
Wiseco3.5%
Matrix Concepts3.4%
Cruz Tools2.7%
Carlyle2.7%
K&L2.7%
Hot Cams2.6%
Hilti2.5%
Beta2.4%
Topeak2.4%
Drag Specialties2.2%
Kinchrome2.0%
Sidchrome2.0%
Emgo1.9%
Raboconda1.9%
Bacho1.7%
Motorsport Products1.7%
Gedore1.7%
HP Tools1.6%
Stahlwille1.4%
RK1.3%
Helix1.3%
Hazet1.3%
Sonic Tools1.3%
Facom1.2%
AEG1.2%
AmPro1.1%
Draper1.1%
Halfords1.1%
Kowa1.1%
Hardline1.0%
Progressive Suspension1.0%
Scar Racing1.0%
Torin Jacks Inc0.9%
Britool0.8%
TMV0.8%
Biltema0.7%
Tire Balls0.7%
Dynatek0.6%
Lang Tools0.6%
Rowe USA0.6%
SP0.6%
Outerwears0.5%
Air Force Blaster0.4%
Jims0.4%
Scribner Plastics0.3%
Moto Centric0.3%
Tecmate0.3%
Boxo0.3%
Hydro-turf0.3%
Wera0.3%
Stop & Go0.2%
Misc. / Fill-in5.2%
Use or interested in following product
Electrolytes49.2%
Vitamins/supplements44.6%
Energy bars35.8%
None33.2%
Protein/whey protein31.7%
Recovery powders31.5%
CBD23.9%
Misc. / Fill-in1.8%
FAVORITE SUNGLASSES
Oakley35.2%
Undecided20.6%
100%8.7%
Ray-Ban8.4%
Spy3.9%
Costa Del Mar3.0%
Maui Jim2.2%
Heatwave1.9%
Smith Optics1.9%
Scott1.1%
Black Flys0.7%
Pit Viper0.7%
Arnette0.7%
Dragon0.6%
Wiley X0.6%
Electric0.5%
Serengeti0.4%
Bolle0.3%
Blenders0.3%
Tom Ford0.3%
Under Armor0.3%
Von Zipper0.3%
Vuarnet0.3%
Carerra0.3%
Persol0.3%
Flow Vision0.3%
3M0.2%
Blur0.2%
Gatorz0.2%
Tifosi0.2%
Nike0.2%
Misc. / Fill-in4.7%
Powersports Activity
OWN A STREET BIKE
Yes33.6%
IF “YES,” WHAT BRAND
Harley Davidson20.7%
Honda20.6%
Yamaha14.1%
Kawasaki8.9%
Suzuki7.0%
KTM6.5%
BMW4.5%
Triumph4.4%
Ducati3.7%
Husqvarna2.2%
Aprilla1.2%
Indian1.0%
Buell0.9%
Moto Guzzi0.5%
Royal Enfield0.4%
Vespa0.4%
BSA0.3%
Husaberg0.3%
MV Agusta0.3%
Norton0.3%
Victory0.3%
Misc. / Fill-in1.8%
STREET BIKE
Yes8.5%
IF “YES,” WHAT BRAND
Yamaha16.8%
Undecided16.1%
Harley Davidson16.1%
Honda10.4%
Kawasaki8.2%
KTM7.1%
Ducati6.4%
BMW3.6%
Suzuki3.6%
Triumph3.2%
Husqvarna2.9%
Indian2.5%
Buell1.1%
Aprilla0.7%
Can-Am0.7%
Misc. / Fill-in0.7%
OWN A SIDE x SIDE / UTV
Yes12.6%
IF “YES,” WHAT BRAND
Polaris45.2%
Yamaha14.1%
Can-Am12.7%
Kawasaki11.2%
Honda7.7%
John Deere2.4%
Artic Cat1.9%
Kubota1.4%
CF Moto0.7%
Misc. / Fill-in2.6%
SIDE x SIDE / UTV
Yes3.3%
IF “YES,” WHAT BRAND
Undecided21.8%
Polaris21.8%
Can-Am14.5%
Honda13.6%
Kawasaki11.8%
Yamaha11.8%
Speed UTV1.8%
Artic Cat0.9%
CF Moto0.9%
Kubota0.9%
OWN AN ATV
Yes23.1%
IF “YES,” WHAT TYPE
Utility55.8%
Sport44.3%
IF “YES,” WHAT BRAND
Honda36.0%
Yamaha24.1%
Polaris12.9%
Suzuki8.4%
Kawasaki7.2%
Can-Am3.9%
Artic Cat2.6%
Kymco1.0%
Bombardier0.7%
CF Moto0.4%
KTM0.4%
Eton0.3%
Misc. / Fill-in2.2%
ATV
Yes3.2%
IF “YES,” WHAT TYPE
Utility49.1%
Sport36.8%
Undecided14.2%
IF “YES,” WHAT BRAND
Honda28.4%
Yamaha25.3%
Undecided23.2%
Polaris8.4%
Suzuki5.3%
Bombardier3.2%
Kawasaki3.2%
Misc. / Fill-in3.2%
Non-Moto Activities
OWN A MOUNTAIN BIKE
Yes55.7%
IF “YES,” OWN REGULAR OR ELECTRIC MOUNTAIN BIKE
Regular88.1%
eMTB11.9%
PLAN TO BUY A NEW MOUNTAIN BIKE IN NEXT 12 MONTHS
Yes19.0%
IF “YES,” REGULAR OR ELECTRIC MOUNTAIN BIKE
Regular55.2%
eMTB44.8%
IF “YES,” WHAT BRAND
Undecided22.7%
Specialized18.2%
Trek6.1%
Santa Cruz5.8%
Giant3.9%
Transition3.9%
Intense3.3%
Commencal2.7%
YT Industries2.7%
Norco2.4%
Husqvarna2.1%
Pivot1.8%
Canyon1.5%
Orbea1.5%
Yamaha1.5%
Yeti1.5%
Gas Gas1.2%
Scott1.2%
Cube0.9%
Rocky Mountain0.9%
Cannondale0.6%
Devinci0.6%
Diamondback0.6%
GT0.6%
Ibis0.6%
Liv/Giant0.6%
Marin0.6%
Mongoose0.6%
Airborne0.3%
Banshee0.3%
BMC0.3%
Evil0.3%
Fezzari0.3%
Guerrilla Gravity0.3%
Kona0.3%
Mondraker0.3%
Nukeproof0.3%
Polygon0.3%
Propain0.3%
Surly0.3%
Vitus0.3%
Zerode0.3%
Misc. / Fill-in4.8%
Non-Moto Activities In Which You Participate Or Follow
Camping42.9%
Mountain Biking38.9%
Fishing33.5%
Shooting31.8%
Hiking30.5%
Walking30.0%
Boating23.3%
Hunting22.5%
Video Gaming22.1%
Swimming22.0%
Golf21.3%
Running18.1%
Moto GP16.4%
Football15.7%
Formula 115.2%
BMX14.5%
Baseball14.3%
Basketball13.9%
Kayaking12.7%
Bowling12.6%
Road Cycling12.5%
Side by sides12.1%
Skiing12.0%
Snowboarding11.5%
Drag Racing11.3%
Body Building11.3%
RC10.1%
Karting9.7%
Jet Skiing9.6%
Hockey9.5%
Snowmobiling9.3%
Quads8.7%
Skateboarding8.2%
Off-Road Truck Racing8.1%
Soccer7.5%
MMA7.2%
NASCAR7.2%
CrossFit7.2%
Indy Car6.8%
Surfing6.6%
Climbing6.5%
Rally6.5%
Wakeboarding6.2%
Boxing5.0%
Horseback Riding4.7%
Waterskiing4.6%
Paintball4.4%
Tennis4.4%
Autocross4.0%
Scuba Diving3.5%
Snow Biking2.7%
Sailing2.4%
Rugby2.0%
Cricket1.3%
Lacrosse0.9%
Wrestling0.5%
Misc. / Fill-in5.5%