VitalMX Audience Survey

2024 vital MX audience survey

This survey was conducted on Vital MX May - June 2024. Responses were limited to one person. Results were tabulated from over 7,500 surveys. Results have been rounded to the nearest tenth of a percent.

Demographic Information

Gender
Male	95.5%
Female	4.5%

Marital Status
Married	65.2%
Single	34.8%

Age
Average	45
Median	46
19 or under	6.6%
20-29	9.5%
30-39	19.1%
40-49	18.7%
50-59	25.4%
60 or older	20.8%

Years Riding
Less than a year	2.5%
1-2 years	3.5%
3-5 years	7.3%
6-10 years	8.0%
11-15 years	8.0%
16-20 years	9.9%
21 or more years	60.9%

Kids in Household (under 18) that Ride
Yes	35.4%

Number of Kids in household that ride
1	47.5%
2	32.5%
3	12.9%
4 or more	7.2%

Highest Level of Education
Less than high school	4.9%
High school	25.8%
Some college	27.6%
College	30.4%
Postgraduate degree	11.3%

Household Income
Average	$134,890
Median	$112,500
Under $25,000	5.2%
$25,001 - $50,000	7.2%
$50,001 - $75,000	11.1%
$75,001 - $100,000	13.9%
$100,001 - $125,000	13.1%
$125,001 - $150,000	11.6%
$150,001 - $175,000	8.9%
$175,001 - $200,000	7.5%
$200,001 - $225,000	6.2%
$225,001 - $250,000	3.6%
$250,001 or more	11.8%

Countries, Survey Responses
United States	76.0%
Canada	7.2%
Australia	5.7%
United Kingdom	2.5%
New Zealand	1.2%
South Africa	0.8%
Sweden	0.7%
France	0.4%
Germany	0.4%
Italy	0.4%

States, Survey Responses
California	15.4%
Texas	6.5%
Florida	5.0%
Pennsylvania	4.5%
Washington	4.3%
Arizona	4.2%
Ohio	3.8%
Michigan	3.6%
Oregon	3.0%
Colorado	2.9%

Countries, Site Traffic
United States	65.6%
Australia	7.1%
Canada	5.7%
United Kingdom	5.5%
China	1.3%
New Zealand	1.2%
France	1.2%
Sweden	1.0%
Germany	0.9%
Netherlands	0.8%

States, Site Traffic
California	15.0%
Texas	7.6%
Washington	7.1%
Florida	6.3%
New York	6.2%
Virginia	5.5%
Georgia	5.3%
Illinois	5.2%
Michigan	4.1%
Ohio	4.0%

Main Sources Of Motocross Information
Motocross websites	66.7%
Social Media	52.3%
Riding Friends	39.4%
Podcasts	35.3%
Magazines	29.3%
Television	26.9%
Online retailer websites	24.9%
Manufacturer websites	22.9%
Local motorcycle shop	20.7%
Misc. / Fill-in	3.1%

Motocross Activity

Own a motocross bike
Yes	80.8%

Motocross Bike Currently Owned
Yamaha	23.0%
KTM	21.3%
Honda	20.7%
Kawasaki	12.3%
Husqvarna	7.8%
Suzuki	6.2%
Gas Gas	2.6%
Beta	2.1%
Maico	0.5%
Stark	0.4%
TM	0.4%
Sherco	0.4%
Bultaco	0.4%
BMW	0.2%
CZ	0.2%
Cobra	0.2%
Misc. / Fill-in	1.4%

Size of Primary Bike
50-85	3.9%
100-110	1.2%
125	7.4%
150	2.1%
200-230	2.4%
250	34.5%
300	8.3%
350	6.2%
400	1.7%
450	23.3%
500 or bigger	5.8%
Electric	0.6%
Misc. / Fill-in	2.6%

Primary Bike 2-stroke or 4-stroke
2-Stroke	42.3%
4-Stroke	57.7%

Total Dirt/Motocross Bikes in Household
Average	3
1	19.7%
2	23.6%
3	17.4%
4	14.1%
5 or more	25.2%

Type of Dirt/Motocross Bikes in Household
Motocross	77.1%
Off-Road (enduro, trail, XC)	44.7%
Pit Bike	21.2%
Dual-Sport	17.1%
Vintage	15.5%
Trials	5.6%
Supermoto	3.7%
Flat Track	2.3%
Misc. / Fill-in	4.0%

Where Normally Buy New Parts
Online retailer	53.9%
Local dealer / local shop	39.1%
Direct from manufacturer website	7.0%

E-commerce Buy From Most Often
Rocky Mountain ATV/MC	38.5%
MotoSport	20.1%
Undecided	13.6%
Amazon	4.0%
24MX	3.3%
Ebay	2.8%
MX Store	2.4%
Fortnine	1.6%
Revzilla	1.6%
BTO Sports	1.5%
Partzilla	1.2%
Dennis Kirk	1.1%
Chaparral	0.9%
AOMC	0.5%
MX Locker	0.4%
Babbits	0.3%
Bob’s Cycle Supply	0.3%
KTM-Parts	0.3%
Slavens Racing	0.3%
DirtBikeBitz	0.3%
Motorcycle Superstore	0.3%
2 Wheel Parts Supply	0.2%
Bike Bandit	0.2%
Misc. / Fill-in	4.2%

Sources Used For Product Research
Motocross websites / online product reviews	64.3%
Online retailer websites	43.3%
Riding friends	43.0%
Manufacturer websites	37.6%
Social media	36.9%
Local motorcycle shop	33.7%
Magazines	31.3%
Podcasts	24.9%
Misc. / Fill-in	4.9%

How Often Ride
Average	1.1 times per week
4 or more times a week	8.0%
2-3 times a week	17.5%
About once a week	22.9%
2-3 times a month	18.8%
About once a month	12.4%
I don't ride regularly	20.4%

Favorite Type of Riding
Motocross tracks	43.9%
Off-Road (trail riding, enduro, etc)	35.3%
Adventure	3.8%
Street / Road	3.5%
Dual Sport	2.8%
Vintage MX	2.8%
Trials	1.8%
Endurocross	1.3%
Sand Dunes	0.9%
Freestyle	0.9%
Supermoto	0.7%
Flat Track	0.7%
Arenacross	0.4%
Ice	0.4%
Misc. / Fill-in	0.8%

Types of Riding Done in the past 12 months
Off-Road (trail riding, enduro, etc)	62.4%
Motocross tracks	60.4%
Street / Road	25.7%
Adventure	18.8%
Dual Sport	15.5%
Vintage MX	8.8%
Sand Dunes	8.7%
Trials	7.7%
Endurocross	6.4%
Arenacross	5.5%
Flat Track	4.4%
Freestyle	3.6%
Supermoto	3.1%
Ice	2.0%
Misc. / Fill-in	2.5%

Raced in past 12 months
Yes	34.0%

If 'Yes," What Type of race
Motocross	69.5%
Off-road (GNCC, Desert, Hare & Hound, Worcs, etc)	39.9%
Vintage MX	12.0%
Arenacross	11.0%
Endurocross	5.2%
Flat Track	5.1%
Trials	2.8%
Hill Climb	2.4%
Supermoto	2.4%
Ice	1.6%
Misc. / Fill-in	4.8%

Types of motorcycle racing followed
AMA Supercross	81.0%
Pro Motocross / Outdoor nationals	72.2%
MXGP	47.9%
Amateur Motocross nationals	43.6%
World Supercross	34.4%
GNCC	29.0%
Arenacross	26.8%
Hard / Extreme enduro	24.2%
MotoGP	23.0%
Endurocross	18.6%
Dakar / Rally racing	17.9%
Baja / Desert racing	14.2%
World Superbike	9.4%
Flat track	8.6%
Moto America	8.2%
Misc. / Fill-in	6.2%

Work (or have worked) in a motorcycle shop
Yes, I previously worked in a motorcycle shop	20.5%
Yes, I currently work in a motorcycle shop	5.3%

Dirt / Motocross Bike Purchase Intent

New motocross/dirt bike
Will replace in next 12 months	37.1%

If “yes,” WHAT SIZE
50-85	5.4%
100-110	2.1%
125	8.0%
150	2.3%
200-230	1.5%
250	31.0%
300	10.6%
350	7.0%
400	0.6%
450	22.2%
500 or bigger	4.9%
Electric	2.9%
Misc. / Fill-in	1.4%

If “yes,” 2-STROKE OR 4-STROKE
2-Stroke	40.2%
4-Stroke	59.8%

If “yes,” what TYPE
Motocross	62.0%
Off-Road (enduro, trail, XC)	24.2%
Dual-Sport	4.9%
Adventure	2.3%
Pit Bike	1.8%
Vintage	1.4%
Supermoto	1.3%
Trials	0.9%
Flat Track	0.6%
Misc. / Fill-in	0.6%

IF “YES,” WHAT BRAND
Yamaha	20.5%
KTM	20.3%
Honda	15.3%
Undecided	10.7%
Kawasaki	9.7%
Husqvarna	8.1%
Gas Gas	3.6%
Beta	2.9%
Suzuki	2.8%
Stark	2.0%
Sherco	0.7%
Triumph	0.7%
Cobra	0.6%
TM	0.4%
BMW	0.2%
Bultaco	0.2%
Misc. / Fill-in	1.3%

IF “YES,” BRAND OF BIKE, 125 2-STROKE
Yamaha	36.9%
KTM	15.6%
Undecided	13.9%
Honda	7.4%
Husqvarna	6.6%
Kawasaki	4.9%
Suzuki	4.1%
Gas Gas	3.3%
Sherco	2.5%
Beta	1.6%
Responses	1.6%
Bultaco	0.8%
TM	0.8%

IF “YES,” BRAND OF BIKE, 250 2-STROKE
Yamaha	32.7%
KTM	18.3%
Undecided	11.9%
Honda	9.4%
Kawasaki	9.4%
Gas Gas	5.0%
Suzuki	5.0%
Husqvarna	3.0%
Beta	2.0%
Sherco	2.0%
TM	0.5%
Misc. / Fill-in	1.0%

IF “YES,” BRAND OF BIKE, 250 4-STROKE
Yamaha	28.6%
Honda	21.3%
Kawasaki	16.2%
Undecided	11.1%
KTM	10.5%
Husqvarna	4.8%
Suzuki	3.1%
Gas Gas	1.1%
Sherco	0.3%
TM	0.3%
Misc. / Fill-in	2.9%

IF “YES,” BRAND OF BIKE, 450 4-STROKE
Yamaha	25.5%
Honda	24.9%
Kawasaki	15.0%
KTM	12.5%
Undecided	7.4%
Husqvarna	5.1%
Suzuki	4.6%
Gas Gas	2.5%
Beta	0.8%
TM	0.3%
Misc. / Fill-in	1.5%

Motocross Gear, Parts & Accessories Purchase Intent

RIDING GEAR
Will replace in next 12 months	56.6%

IF “YES,” WHAT BRAND
Undecided	23.8%
Alpinestars	12.7%
Fox Racing	11.5%
Fly	8.2%
FXR	7.1%
Troy Lee Designs	5.9%
Fasthouse	5.2%
O'Neal	4.4%
Thor	3.8%
Klim	2.8%
MSR	1.5%
Seven	1.4%
Leatt	1.2%
Canvas MX	0.7%
Moose Racing	0.7%
Acerbis	0.6%
Answer	0.6%
Shift	0.6%
One Industries	0.5%
Renen	0.5%
JT Racing	0.4%
Aektiv	0.4%
Husqvarna Apparel	0.3%
AXO	0.3%
Callus Moto	0.3%
250 London	0.3%
509	0.3%
KTM PowerWear	0.2%
UFO	0.2%
FTA	0.2%
Misc. / Fill-in	3.4%

GLOVES
Will replace in next 12 months	53.4%

IF “YES,” WHAT BRAND
Undecided	27.0%
Fox Racing	13.0%
Alpinestars	9.0%
100%	7.6%
Fly	7.0%
Troy Lee Designs	4.9%
FXR	4.9%
Fasthouse	4.3%
O’Neal	3.0%
Thor	2.9%
Fist	2.1%
Klim	1.4%
MSR	1.2%
Seven	1.0%
Leatt	0.9%
Deft Family	0.7%
Moose Racing	0.6%
Answer	0.6%
Acerbis	0.6%
AOT Racing	0.5%
KTM PowerWear	0.4%
Mechanix Wear	0.4%
JT Racing	0.4%
Renen	0.4%
509	0.3%
AXO	0.3%
Callus Moto	0.3%
Shift	0.3%
Aektiv	0.3%
ONE Industries	0.3%
Bolt	0.2%
EVS	0.2%
Canvas MX	0.2%
Novik	0.2%
Misc. / Fill-in	2.3%

HELMET
Will replace in next 12 months	37.7%

IF “YES,” WHAT BRAND
Undecided	19.2%
Bell	15.4%
6D	10.9%
Alpinestars	8.9%
Arai	6.6%
Fly	6.4%
Shoei	6.3%
Fox Racing	6.1%
Troy Lee Designs	5.5%
Airoh	2.8%
Leatt	1.6%
O'Neal	1.4%
FXR	0.9%
LS2	0.9%
Klim	0.8%
HJC	0.8%
AGV	0.7%
509	0.6%
Thor	0.6%
Acerbis	0.4%
Scorpion	0.4%
EVS	0.3%
Misc. / Fill-in	2.4%

GOGGLES
Will replace in next 12 months	40.6%

IF “YES,” WHAT BRAND
100%	37.3%
Undecided	16.2%
Oakley	14.1%
Scott	10.8%
EKS Brand	4.3%
Fox Racing	2.8%
Spy	1.6%
Flow Vision Company	1.4%
Fly	1.3%
Leatt	1.2%
Smith Optics	0.9%
FMF Vision	0.7%
509	0.6%
Havoc	0.6%
FXR	0.5%
Factory Ride	0.5%
Answer	0.4%
Thor	0.4%
Blur	0.3%
Dragon	0.3%
Viral	0.3%
EVS	0.2%
Klim	0.2%
Von Zipper	0.2%
Misc. / Fill-in	2.9%

BOOTS
Will replace in next 12 months	34.7%

IF “YES,” WHAT BRAND
Alpinestars	48.4%
Gaerne	15.0%
Undecided	14.6%
Fox Racing	6.7%
Sidi	6.5%
Leatt	1.5%
O'Neal	1.4%
Fly	1.1%
Thor	1.0%
Forma	0.7%
AXO	0.4%
MSR	0.4%
Acerbis	0.3%
KTM PowerWear	0.3%
Moose Racing	0.2%
Misc. / Fill-in	1.8%

NECK PROTECTION
Will replace in next 12 months	7.9%

IF “YES,” WHAT BRAND
Undecided	30.9%
Leatt	26.0%
Alpinestars	15.1%
Atlas	9.7%
EVS	6.0%
Fly	3.7%
KTM PowerWear	2.8%
Troy Lee Designs	2.6%
UFO	1.2%
Ortema	0.9%
Omega	0.7%
Moveo	0.2%
Misc. / Fill-in	0.2%

CHEST PROTECTOR
Will replace in next 12 months	19.5%

IF “YES,” WHAT BRAND
Undecided	29.5%
Alpinestars	25.3%
Leatt	10.3%
Fox Racing	8.1%
Thor	4.5%
EVS	3.4%
Troy Lee	3.3%
Fly	2.9%
RXR Protect	1.6%
Acerbis	1.4%
Atlas	1.4%
HRP Sports	1.1%
O'Neal	1.1%
100%	1.0%
MotocrossVest	0.9%
Answer	0.6%
AXO	0.6%
KTM	0.5%
Moose Racing	0.5%
UFO	0.4%
Klim	0.3%
Scott	0.3%
Six Six One	0.3%
Misc. / Fill-in	0.8%

KNEE PROTECTION
Will replace in next 12 months	18.7%

IF “YES,” WHAT BRAND
Undecided	31.0%
EVS	16.4%
Leatt	8.7%
Asterisk	7.8%
Alpinestars	7.6%
Mobius	5.7%
POD MX	5.3%
CTi	5.1%
Fox Racing	3.5%
Acerbis	1.6%
Thor	1.2%
Fly	1.0%
Troy Lee Designs	1.0%
A.R.C.	0.6%
Scott	0.5%
DonJoy	0.4%
Answer	0.3%
AXO	0.2%
Moose Racing	0.2%
O'Neal	0.2%
Ortema	0.2%
Misc. / Fill-in	1.7%

EXHAUST
Will replace in next 12 months	23.5%

IF “YES,” WHAT BRAND
FMF	40.0%
Pro Circuit	18.1%
Undecided	12.4%
Yoshimura	9.0%
Akrapovic	5.5%
Bill's Pipes	3.6%
HGS	1.6%
DEP	0.8%
Scalvini	0.7%
DG Performance	0.6%
Big Gun	0.6%
Doma	0.5%
Dr. D / Dubach	0.5%
Leo Vince	0.5%
KTM PowerParts	0.4%
Bud Racing	0.3%
Dynoport	0.3%
Lexx	0.3%
Arrow	0.2%
GYTR	0.2%
PFR	0.2%
Rocket	0.2%
Misc. / Fill-in	3.3%

GRAPHICS
Will replace in next 12 months	33.3%

IF “YES,” WHAT BRAND
Undecided	31.2%
DeCal Works	12.4%
SKDA	6.5%
Backyard Design	5.7%
Bike Graphix	2.4%
Factory Effex	2.4%
Throttle Jockey	1.7%
Rival Ink	1.4%
139 Designs	1.1%
Fusion Graphix	1.1%
Throttle Syndicate	1.0%
D'Cor Visuals	1.0%
HBD Moto Grafx	1.0%
180 Decals	0.9%
Factory Backing	0.9%
Roost MX	0.9%
Attack Graphics	0.8%
MX Graphics	0.7%
EVO MX	0.7%
Motocal	0.7%
Black Diamond	0.6%
N-Style	0.6%
Split Designs Co	0.6%
MotoCutz	0.5%
ERA Moto Co	0.5%
FMF	0.5%
Rad Designs	0.5%
Scrub Designz	0.5%
Pro Circuit	0.4%
ArcticFX Graphics	0.3%
Aggressive Graphix	0.3%
Blackbird Racing	0.3%
Guts Racing	0.3%
Lime Nine	0.3%
MotoSport	0.3%
2 Guys MX Graphix	0.2%
3B Graphics	0.2%
Armored Graphix	0.2%
Enjoy Mfg	0.2%
KTM PowerParts	0.2%
Kustom MX	0.2%
OMX	0.2%
Viscid Designs	0.2%
Misc. / Fill-in	17.5%

TIRES
Will replace in next 12 months	59.1%

IF “YES,” WHAT BRAND
Dunlop	46.7%
Undecided	14.8%
Michelin	8.7%
Pirelli	5.6%
Bridgestone	5.5%
Maxxis	3.5%
IRC	2.7%
Kenda	2.1%
Tusk	1.3%
Metzler	1.3%
Shinko	1.3%
Mitas	1.1%
Hoosier	1.0%
Motoz	1.0%
Golden Tyre	0.8%
Artrax	0.3%
Cheng Shin	0.3%
Continental	0.3%
Rinaldi	0.2%
Plews Tyres	0.2%
Misc. / Fill-in	1.3%

HANDLEBARS
Will replace in next 12 months	20.9%

IF “YES,” WHAT BRAND
Renthal	41.6%
Pro Taper	26.5%
Undecided	9.9%
ODI	6.6%
Mika Metals	4.2%
Fasst Company/Flexx Handlebars	2.9%
Phoenix Handlebars	1.5%
Fly	1.0%
Tusk	1.0%
Astra Offroad	0.7%
Neken	0.6%
Acerbis	0.5%
Husqvarna	0.4%
Scar	0.4%
Azonic	0.3%
KTM PowerParts	0.3%
Magura	0.3%
O'Neal	0.3%
Misc. / Fill-in	1.2%

GRIPS
Will replace in next 12 months	42.1%

IF “YES,” WHAT BRAND
ODI (including Emig)	41.1%
Renthal	18.7%
Undecided	13.6%
Pro Taper	10.4%
Scott	2.1%
Pro Grip	1.9%
Oury	1.1%
KTM PowerParts	1.0%
Domino	0.8%
OEM	0.8%
Fly	0.8%
Mika Metals	0.7%
A'ME	0.7%
Moose Racing	0.6%
O'Neal	0.5%
Husqvarna	0.4%
Motion Pro	0.4%
Phoenix Handlebars	0.4%
Torc1	0.4%
MSR	0.3%
Troy Lee Designs	0.3%
Avon	0.2%
Bud Racing	0.2%
EKS Brand	0.2%
Hammerhead	0.2%
Scar	0.2%
Misc. / Fill-in	1.7%

LEVERS
Will replace in next 12 months	18.6%

IF “YES,” WHAT BRAND
ASV	25.2%
Undecided	20.5%
ARC	17.1%
OEM	7.0%
Works Connection	4.5%
Pro Taper	3.4%
Tusk	2.8%
KTM PowerParts	2.1%
Zeta	1.7%
Magura	1.4%
Enduro Engineering	1.2%
GYTR	1.2%
Motion Pro	1.2%
AS3 Performance	1.0%
Polisport	0.9%
Moose Racing	0.8%
Pro Circuit	0.8%
Flo Motorsports	0.6%
Renthal	0.6%
Bud Racing	0.5%
Fly Hard Parts	0.5%
Husqvarna	0.5%
Apico	0.3%
Hammerhead	0.3%
Scar	0.3%
Sunline	0.3%
Factor MRC	0.2%
Streamline Industries	0.2%
Torc1	0.2%
Misc. / Fill-in	2.5%

CLUTCH
Will replace in next 12 months	19.9%

IF “YES,” WHAT BRAND
Hinson	28.1%
Rekluse	20.9%
OEM	18.1%
Undecided	12.8%
Tusk	3.7%
Barnett	3.6%
EBC	3.0%
GYTR	2.1%
Boyesen	1.7%
ProX	1.6%
Wiseco	1.3%
Bud Racing	0.7%
Moose Racing	0.7%
DP	0.3%
ESR	0.2%
Misc. / Fill-in	1.0%

PISTON
Will replace in next 12 months	26.7%

IF “YES,” WHAT BRAND
Undecided	34.3%
Wiseco	17.4%
OEM	13.6%
Vertex	10.1%
Wossner	3.8%
ProX	2.9%
KTM PowerParts	2.7%
Athena	2.2%
GYTR	1.9%
Pro Circuit	1.9%
Husqvarna	1.4%
JE	1.2%
CP-Carrillo	1.2%
Hot Rods	0.8%
Namura	0.8%
Arias	0.7%
Bud Racing	0.6%
Mahle	0.5%
Cosworth	0.4%
Moose Racing	0.3%
Venom	0.3%
S3	0.2%
VHM	0.2%
Misc. / Fill-in	0.9%

FOOTPEGS
Will replace in next 12 months	13.5%

IF “YES,” WHAT BRAND
Undecided	22.8%
Flo Motorsports	11.6%
Raptor Titanium	10.5%
IMS	9.4%
Fastway / Ankle Savers	7.8%
Pro Pegs Titanium	4.9%
Pro Taper	2.6%
Scar Racing	2.3%
Works Connection	2.3%
Fasst Company	2.0%
Tusk	2.0%
DRC / Zeta	1.7%
KTM PowerParts	1.7%
OEM	1.7%
AS3 Performance	1.5%
Moose Racing	1.4%
PivotPegz	1.4%
Pro Circuit	1.4%
Apico	1.1%
Bud Racing	0.8%
Hammerhead	0.8%
Lightspeed	0.8%
Warp 9	0.8%
Akrapovic	0.5%
Fly Hard Parts	0.5%
Moto Stuff	0.5%
Nihilo	0.5%
Pro Moto Billet	0.5%
RHK	0.5%
MSR	0.3%
Pro Armor	0.3%
Turner	0.3%
Two Brothers	0.3%
Misc. / Fill-in	2.7%

RIMS
Will replace in next 12 months	12.7%

IF “YES,” WHAT BRAND
Excel	31.9%
D.I.D	16.0%
Dubya	13.9%
Undecided	13.7%
Tusk	5.4%
Warp 9	3.9%
OEM	2.5%
SM Pro	1.9%
Pro-Wheel	1.6%
Alpina	1.2%
MX Champ	0.9%
Moose Racing	0.7%
Bud Racing	0.5%
Notako	0.5%
Sun	0.5%
Misc. / Fill-in	4.9%

HUBS
Will replace in next 12 months	7.4%

IF “CUSTOM,” WHAT BRAND
Dubya	22.2%
Undecided	17.5%
Talon	8.9%
Excel Pro Series G2	6.5%
Haan	6.5%
Kite	5.8%
Warp 9	5.2%
FasterUSA	4.9%
Tusk	4.6%
OEM	4.0%
Pro-Wheel	1.8%
SM Pro Wheels	1.5%
Sunline	1.5%
DNA	1.2%
Bud Racing	0.9%
G-Force Richter	0.6%
LSR	0.6%
MX Champ	0.6%
TCR	0.6%
Psychic MX	0.3%
RAD Mfg.	0.3%
Misc. / Fill-in	3.7%

SPROCKET
Will replace in next 12 months	39.3%

IF “YES,” WHAT BRAND
Renthal	32.6%
Undecided	17.6%
Dirt Tricks	9.4%
JT	6.8%
Sunstar	5.3%
Supersprox	3.8%
Mika Metals	3.1%
Primary Drive	2.9%
Pro Taper	2.4%
OEM	2.2%
KTM PowerParts	1.2%
Vortex	1.1%
AFAM	0.9%
DDC	0.9%
Moose Racing	0.8%
RK	0.8%
Iron Man	0.6%
Moto-Master	0.6%
Talon	0.6%
Sidewinder	0.6%
Husqvarna	0.5%
GYTR	0.5%
Chain Gang	0.4%
ProX	0.4%
Sprocket Specialists	0.4%
Fly Hard Parts	0.3%
Bud Racing	0.2%
PBI	0.2%
Tag	0.2%
Misc. / Fill-in	2.7%

CHAIN
Will replace in next 12 months	43.5%

IF “YES,” WHAT BRAND
DID	42.6%
Undecided	15.4%
Renthal	13.1%
RK Chain	6.4%
Primary Drive	3.6%
Regina	3.2%
EK	2.3%
Sunstar	2.3%
Pro Taper	1.5%
Mika Metals	1.5%
CZ	0.8%
KTM PowerParts	0.8%
Fire Power	0.7%
AFAM	0.6%
Moose Racing	0.5%
JT	0.5%
GYTR	0.4%
ProX	0.4%
Tsubaki	0.4%
Fly Hard Parts	0.3%
Vortex	0.3%
Bud Racing	0.2%
KMC	0.2%
MSR	0.2%
Parts Unlimited	0.2%
Misc. / Fill-in	1.5%

BRAKE PADS
Will replace in next 12 months	32.8%

IF “YES,” WHAT BRAND
EBC	23.3%
Undecided	20.4%
OEM	16.0%
Brembo	9.8%
Galfer	7.2%
Braking	5.9%
KTM PowerParts	3.2%
DP Brakes	2.3%
Tusk	2.3%
Renthal	1.6%
Moto-Master	1.5%
Ferodo	1.2%
Husqvarna	0.9%
Moose Racing	0.8%
SBS Brakes	0.6%
Mika Metals	0.5%
Pro Taper	0.4%
ProX	0.4%
Moto Stuff	0.2%
Misc. / Fill-in	1.3%

BRAKE ROTORS
Will replace in next 12 months	25.7%

IF “YES,” WHAT BRAND
Undecided	42.6%
Galfer	12.0%
Braking	10.9%
OEM	7.9%
Brembo	7.8%
EBC	5.3%
Moto-Master	2.6%
KTM PowerParts	1.9%
Tusk	1.6%
All Balls	1.0%
Husqvarna	0.8%
Dirt Tricks	0.7%
Moto Stuff	0.7%
DP Brakes	0.5%
Moose Racing	0.5%
ProX	0.4%
Bullet Proof Designs	0.4%
JT	0.4%
SBS	0.3%
Turner	0.3%
Misc. / Fill-in	1.3%

PLASTICS
Will replace in next 12 months	25.6%

IF “YES,” WHAT BRAND
Acerbis	37.9%
Undecided	14.9%
UFO	11.1%
Polisport	8.8%
OEM	8.5%
Cycra	5.9%
KTM PowerParts	3.5%
DC Plastics	2.1%
Husqvarna	1.6%
RTech	1.4%
MX Plastics	1.2%
Maier	0.9%
TX Race	0.7%
VMX	0.6%
Preston Petty Products	0.5%
Misc. / Fill-in	0.5%

Handguards
Will replace in next 12 months	14.4%

IF “YES,” WHAT BRAND
Acerbis	37.0%
Undecided	22.8%
Cycra	13.4%
Bark Buster	5.6%
Tusk, Enduro Engineering	5.3%
KTM PowerParts	3.4%
Pro Taper	1.8%
OEM	1.5%
Zeta	1.4%
Renthal	1.1%
Polisport	1.0%
Fastway	0.8%
Dirt Tricks	0.7%
Moose Racing	0.7%
PowerMadd	0.7%
Reflex Racing	0.7%
UFO	0.6%
Maier	0.4%
P3 Carbon	0.4%
Giant Loop	0.3%
Misc. / Fill-in	0.3%

SEAT OR SEAT COVER
Will replace in next 12 months	26.8%

IF “YES,” SEAT OR SEAT COVER
Seat	28.9%
Seat cover	71.1%

IF “SEAT,” WHAT BRAND
Guts	32.7%
Seat Concepts	26.6%
Undecided	12.8%
KTM PowerParts	4.5%
Enduro Engineering	3.5%
MotoSeat	2.9%
Acerbis	2.6%
OEM	2.6%
Moose Racing	1.9%
Factory Effex	1.3%
SDG	1.3%
Polisport	1.0%
Husqvarna	0.6%
Factory Backing	0.3%
Think	0.3%
Misc. / Fill-in	5.1%

IF “SEAT COVER,” WHAT BRAND
Guts	36.2%
Undecided	16.8%
Thrill Seekers	8.8%
MotoSeat	4.5%
SKDA	2.4%
D'cor Visuals	2.2%
Seat Concepts	2.2%
DeCal Works	2.1%
Throttle Jockey	2.1%
Factory Effex	2.0%
OEM	1.3%
Acerbis	1.2%
Factory Seat	1.2%
One Gripper	1.2%
Ceet	1.0%
KTM PowerParts	0.9%
Bud Racing	0.8%
Enjoy Mfg	0.8%
Backyard Designs	0.7%
SDG	0.7%
Tecnosel	0.7%
Traction MX	0.7%
Attack Graphics	0.5%
Bike Graphix	0.5%
Blackbird	0.5%
Evo-MX	0.5%
N-Style	0.5%
Strike Seats	0.5%
Hi-Flite	0.4%
AS3 Performance	0.3%
DR Trim	0.3%
MotoSport	0.3%
One Industries	0.3%
S4MX	0.3%
Misc. / Fill-in	5.0%

SUSPENSION SERVICE
Will service in next 12 months	39.2%

IF “YES,” WHAT SUSPENSION COMPANY
Undecided	20.5%
Factory Connection	9.2%
Race Tech	8.8%
Enzo	3.7%
Moto4Play	2.6%
Pro Circuit	1.8%
MX-Tech	1.8%
Pro-Action	1.7%
RG3	1.6%
AHM Factory Services	1.6%
EVO	1.6%
Öhlins	1.4%
WP, North America	1.3%
AEO/REP	1.2%
TBT	1.1%
Fox Factory	0.8%
Superior Suspension Settings	0.8%
JBI Suspension	0.7%
707 Racing	0.7%
JMR Suspension	0.6%
PR2	0.6%
K-Tech	0.5%
Precision Concepts	0.5%
Powerband Racing	0.5%
Enduro Engineering	0.4%
Graeme Brough	0.4%
Noleen	0.4%
Shock Therapy	0.4%
Solid Performance	0.4%
SRS	0.4%
Technical Touch	0.4%
TZR	0.4%
Chad's Offroad	0.3%
Enduro Spec	0.3%
Fastlap	0.3%
Independent Race Shop	0.3%
JM Racing	0.3%
KPS	0.3%
Litz Racing	0.3%
N2Dirt Suspension	0.3%
Bonzi	0.3%
Tech Care	0.3%
812 Suspension	0.3%
Bud Racing	0.3%
Choice	0.3%
Costanzo	0.3%
MCR	0.3%
Performance Factory	0.3%
Pro-Moto	0.3%
RMR	0.3%
Schmidt Performance	0.3%
Six 12	0.3%
405 Mods	0.3%
MRP	0.3%
Total Control	0.3%
A1 Racing	0.2%
Beck's Tech	0.2%
Dick's Racing	0.2%
Dirt Works	0.2%
FCR	0.2%
JP Speed	0.2%
Lainer Suspension	0.2%
Moto-Vations	0.2%
Motoworks	0.2%
Podium Works	0.2%
Pro Racing	0.2%
Protune Suspension	0.2%
Racers Edge Performance	0.2%
Reiger Suspension	0.2%
TF Racing	0.2%
Trail Tricks	0.2%
Misc. / Fill-in	21.5%

Engine Service
Will service in next 12 months	11.8%

IF “YES,” WHAT ENGINE COMPANY
Undecided	24.2%
Twisted Development	8.4%
Pro Circuit	7.6%
Tom Morgan Racing	3.1%
Race Tech	2.2%
Bill's Pipes	1.8%
Haeseker Racing	1.8%
Bondi	1.6%
HP Race Development	1.6%
Yoshimura	1.6%
Tokyo Mods	1.3%
Lynk's Racing	1.1%
Boyko Racing	0.9%
OEM Dealer	0.9%
PR2	0.9%
Bud Racing	0.7%
Millennium Technologies	0.7%
Power Seal USA	0.7%
Tom Zont Racing	0.7%
XPR	0.7%
AHM Factory Services	0.4%
Big Bore Thumpers	0.4%
Bonzi	0.4%
C4 MX	0.4%
DH1 Mods	0.4%
Dick's Racing	0.4%
Eric Gorr	0.4%
JGRMX	0.4%
LA Sleeve	0.4%
Rocket Exhaust	0.4%
Varner	0.4%
Watts Perfections	0.4%
WMR Competition Performance	0.4%
DC Powerhouse	0.2%
Finish Line Engines	0.2%
Inside Line MX	0.2%
JMS	0.2%
Matt Norris Engineering	0.2%
Matto Cycle	0.2%
MX Shock	0.2%
MX Zone	0.2%
PDR	0.2%
Pro-Prept Motocross	0.2%
Proven Moto	0.2%
R&D Racing	0.2%
Ron Hamp	0.2%
TBT	0.2%
Misc. / Fill-in	28.9%

TRIPLE CLAMP
Will replace in next 12 months	8.2%

IF “YES,” WHAT BRAND
X-Trig	34.7%
Ride Engineering	13.0%
Undecided	12.1%
Luxon MX	9.0%
Pro Circuit	7.4%
KTM PowerParts	3.4%
Applied	2.8%
RG3	2.8%
NEKEN	2.2%
Scar Racing	1.5%
Bud Racing	1.2%
OEM	1.2%
Husqvarna	0.9%
Moose Racing	0.9%
Kite	0.6%
Misc. / Fill-in	6.2%

BIKE STAND
Will replace in next 12 months	12.4%

IF “YES,” WHAT BRAND
Undecided	61.3%
Matrix Concepts	6.5%
Acerbis	4.4%
Harbor Freight	3.8%
Works Connection	1.9%
Fly	1.7%
Tusk	1.6%
Pro Circuit	1.6%
KTM PowerParts	1.4%
FMF	1.4%
24mx	1.4%
MotoSport	1.4%
Cycra	1.2%
ASV	1.0%
Akrapovic	0.9%
Polisport	0.9%
Moose Racing	0.8%
Risk Racing	0.8%
MotoConcepts	0.7%
Bud Racing	0.5%
OEM	0.5%
Universal	0.4%
DRC	0.3%
Pit Posse	0.3%
MSR	0.3%
Husqvarna	0.2%
Scar	0.2%
Misc. / Fill-in	2.5%

FUEL TYPE
Pump gas	73.7%
Race fuel	26.3%

IF “RACE FUEL,” WHAT BRAND
VP Racing Fuels	61.6%
Sunoco	8.4%
Avgas	6.1%
BP	3.9%
Renegade	3.4%
Shell	2.4%
KTM Racing Fuel	1.8%
ETS	1.7%
Klotz	1.4%
Elf	1.2%
Trick	1.1%
Aspen	0.8%
Torco	0.7%
Dragon	0.6%
F&L	0.6%
Rocket Fuel	0.5%
Base	0.3%
Gulf	0.3%
Monster	0.2%
Nutec	0.2%
Powermist	0.2%
Misc. / Fill-in	2.4%

FAVORITE OIL
Maxima	16.5%
Amsoil	10.4%
Motul	9.1%
Motorex	7.7%
Undecided	7.5%
Bel-Ray	6.5%
Yamalube	6.4%
KTM / Motorex	5.2%
Castrol	4.2%
Hondaline	3.6%
Shell Rotella	3.3%
Klotz	2.3%
Lucas	2.2%
Kawasaki	1.3%
Mobil	1.2%
Liqui Moly	1.1%
Redline	1.0%
Spectro	1.0%
Blud Lubricants	1.0%
Valvoline	0.8%
Penrite	0.8%
Blendzall	0.6%
Putoline	0.6%
Royal Purple	0.5%
Silkolene	0.4%
Torco	0.4%
Rock Oil	0.3%
Ecstar	0.3%
Fuchs	0.3%
Ipone	0.3%
VP Lubricants	0.3%
Elf	0.3%
Misc. / Fill-in	2.7%

FAVORITE CHAIN LUBE
Maxima	26.2%
Undecided	13.9%
Bel-Ray	13.7%
WD-40	5.9%
Motul	4.9%
Amsoil	4.4%
Motorex	4.3%
Castrol	2.6%
KTM / Motorex	2.6%
Lucas Oil	2.5%
Honda OEM	2.4%
PJ1	2.4%
Yamalube	2.2%
Muc-off	1.1%
Sikolene	1.0%
Putoline	0.9%
Klotz	0.8%
Blud Lubricants	0.6%
DuPont	0.5%
Ipone	0.5%
Champion	0.4%
Renthal	0.3%
Dumonde Tech	0.3%
Penrite	0.3%
Tri-Flow	0.3%
Blendzall	0.3%
No Toil	0.3%
Rock Oil	0.3%
Spectro	0.2%
Bo Motor-Oil	0.2%
Kal-Guard	0.2%
Moose Racing	0.2%
Misc. / Fill-in	3.3%

FAVORITE AIR FILTER
Twin Air	47.1%
Undecided	11.7%
K&N	8.8%
No Toil	6.4%
UNI	6.1%
Pro Filter	3.4%
OEM	3.4%
FunnelWeb	2.2%
DT1	2.1%
HiFlo	1.2%
Yamaha GYTR	1.2%
Tusk	1.0%
Acerbis	0.9%
Moose Racing	0.8%
Moto Air	0.6%
ProX	0.5%
FilGuard	0.4%
Bike Master	0.3%
MSR	0.3%
Loudmouth	0.3%
Putoline	0.3%
PC Racing	0.2%
Misc. / Fill-in	1.0%

FAVORITE ENGINE COOLANT
Engine Ice	30.0%
Undecided	22.3%
Maxima	5.4%
Automotive antifreeze	3.9%
KTM / Motorex	3.8%
Honda	3.3%
Evans Waterless	2.9%
Motul	2.8%
Amsoil	2.6%
Motorex	2.6%
Yamalube Yamacool	2.6%
OEM	2.5%
Bel-Ray Moto Chill	2.3%
Castrol	1.9%
Peak	1.7%
Prestone	1.6%
Red Line / Water Wetter	1.1%
Twin Air IceFlow	1.1%
Liquid Performance	0.7%
Penrite	0.7%
Royal Purple Purple Ice	0.6%
Elf	0.6%
Putoline	0.5%
VP Stay Frosty	0.5%
Silkolene	0.4%
Water	0.4%
Misc. / Fill-in	1.1%

Use or interested in following product
Electrolytes	43.2%
None	41.1%
Vitamins/supplements	38.7%
Energy bars	31.6%
Protein/whey protein	27.4%
Recovery powders	25.4%
CBD	19.3%
Misc. / Fill-in	1.8%

Powersports Activity

OWN A STREET BIKE
Yes	33.9%

IF “YES,” WHAT BRAND
Honda	19.3%
Harley Davidson	17.9%
Yamaha	14.4%
Kawasaki	9.7%
Suzuki	9.1%
KTM	5.6%
BMW	5.2%
Triumph	4.3%
Ducati	3.8%
Husqvarna	1.8%
Aprilla	1.2%
Buell	1.1%
Indian	1.1%
Moto Guzzi	0.6%
Victory	0.6%
Husaberg	0.4%
BSA	0.4%
Norton	0.4%
Vespa	0.4%
Can-Am	0.3%
Hyosung	0.3%
Royal Enfield	0.3%
Misc. / Fill-in	1.9%

STREET BIKE
Plan to buy in next 12 months	7.6%

IF “YES,” WHAT BRAND
Yamaha	15.4%
Undecided	15.0%
Honda	13.4%
Harley Davidson	11.9%
Kawasaki	8.7%
KTM	7.5%
Suzuki	5.5%
Triumph	5.5%
Ducati	4.0%
BMW	3.2%
Husqvarna	3.2%
Aprilla	2.4%
Indian	1.2%
Royal Enfield	0.8%
Custom	0.4%
Misc. / Fill-in	2.0%

OWN A SIDE x SIDE / UTV
Yes	11.8%

IF “YES,” WHAT BRAND
Polaris	37.7%
Kawasaki	14.4%
Can-Am	13.9%
Honda	11.1%
Yamaha	10.4%
Artic Cat	3.3%
Kubota	2.3%
CF Moto	1.5%
John Deere	1.0%
Misc. / Fill-in	4.3%

SIDE x SIDE / UTV
Plan to buy in next 12 months	2.6%

IF “YES,” WHAT BRAND
Can-Am	25.6%
Undecided	20.7%
Polaris	15.9%
Kawasaki	11.0%
Honda	8.5%
Yamaha	7.3%
Kubota	3.7%
Arctic Cat	2.4%
Speed UTV	1.2%
Segway	1.2%
CF Moto	1.2%
John Deere	1.2%

OWN AN ATV
Yes	22.1%

IF “YES,” WHAT TYPE
Utility	60.1%
Sport	39.9%

IF “YES,” WHAT BRAND
Honda	34.3%
Yamaha	25.7%
Polaris	15.7%
Suzuki	7.5%
Kawasaki	6.8%
Can-Am	3.4%
Artic Cat	2.8%
Bombardier	0.9%
CF Moto	0.7%
Kymco	0.6%
Eton	0.3%
KTM	0.3%
Misc. / Fill-in	1.3%

ATV
Will replace in next 12 months	2.5%

IF “YES,” WHAT TYPE
Utility	50.0%
Sport	41.9%
Undecided	8.1%

IF “YES,” WHAT BRAND
Yamaha	34.2%
Honda	19.7%
Undecided	10.5%
Kawasaki	9.2%
Polaris	9.2%
Suzuki	7.9%
Bombardier	5.3%
Can Am	2.6%
Artic Cat	1.3%

Non-Moto Activities

OWN A MOUNTAIN BIKE
Yes	53.8%

IF “YES,” OWN REGULAR OR ELECTRIC MOUNTAIN BIKE
Regular	84.8%
eMTB	15.2%

PLAN TO BUY A NEW MOUNTAIN BIKE IN NEXT 12 MONTHS
Yes	17.3%

IF “YES,” REGULAR OR ELECTRIC MOUNTAIN BIKE
Regular	52.4%
eMTB	47.6%

IF “YES,” WHAT BRAND
Undecided	23.6%
Specialized	16.6%
Trek	8.1%
Santa Cruz	5.7%
Gas Gas	4.7%
Intense	4.1%
Pivot	3.4%
Giant	3.0%
Canyon	2.7%
Ibis	2.0%
Norco	1.7%
Scott	1.7%
YT Industries	1.7%
Husqvarna	1.4%
Yamaha	1.4%
Yeti	1.4%
Cannondale	1.0%
Commencal	1.0%
Nukeproof	1.0%
Revel	1.0%
Transition	1.0%
Cube	0.7%
Diamondback	0.7%
Forbidden	0.7%
GT	0.7%
Mondraker	0.7%
Mongoose	0.7%
Propain	0.7%
Allied	0.3%
Atherton	0.3%
Bionicon	0.3%
Devinci	0.3%
Evil	0.3%
Haro	0.3%
Kona	0.3%
Marin	0.3%
Orbea	0.3%
Rocky Mountain	0.3%
Salsa	0.3%
Vitus	0.3%
Misc. / Fill-in	3.0%

Non-Moto Activities In Which You Participate Or Follow
Camping	40.3%
Mountain Biking	39.1%
Fishing	31.9%
Shooting	31.0%
Hiking	30.0%
Walking	28.7%
Golf	23.0%
Boating	22.0%
Hunting	21.2%
Swimming	20.9%
Video Gaming	20.1%
Running	16.3%
Moto GP	16.1%
Football	14.6%
Formula 1	14.3%
BMX	13.2%
Baseball	12.7%
Basketball	12.5%
Road Cycling	12.4%
Snowboarding	12.2%
Skiing	12.0%
Bowling	11.6%
Side by sides	11.5%
Kayaking	11.3%
Body Building	11.1%
Drag Racing	10.4%
Hockey	10.2%
Jet Skiing	9.9%
Snowmobiling	9.4%
Quads	9.2%
RC	9.2%
Surfing	8.7%
Karting	8.6%
Off-Road Truck Racing	8.5%
Skateboarding	8.2%
NASCAR	7.9%
MMA	7.5%
Wakeboarding	7.3%
Soccer	6.9%
Indy Car	6.7%
Climbing	6.2%
Boxing	6.1%
CrossFit	6.0%
Rally	5.4%
Tennis	5.3%
Waterskiing	5.1%
Scuba Diving	4.2%
Autocross	4.2%
Horseback Riding	3.8%
Paintball	3.4%
Snow Biking	2.5%
Rugby	2.3%
Sailing	2.2%
Lacrosse	1.3%
Cricket	1.2%
Misc. / Fill-in	5.1%