VitalMX Audience Survey

2025 vital MX audience survey

This survey was conducted on Vital MX May - June 2025. Responses were limited to one person. Results were tabulated from over 7,600 surveys. Results have been rounded to the nearest tenth of a percent.

Demographic Information

Gender
Male	95.9%
Female	4.1%

Marital Status
Married	64.1%
Single	35.9%

Age
Average	46
Median	48
19 or under	5.9%
20-29	9.2%
30-39	18.0%
40-49	18.4%
50-59	23.2%
60 or older	25.3%

Years Riding
Less than a year	1.8%
1-2 years	3.4%
3-5 years	6.3%
6-10 years	8.1%
11-15 years	7.3%
16-20 years	10.6%
21 or more years	62.5%

Kids in Household (Under 18) That Ride
Yes	30.9%

Number of Kids in Household That Ride
1	14.2%
2	10.9%
3	4.2%
4 or more	1.6%

Highest Level of Education
Less than high school	3.8%
High school	25.4%
Some college	26.9%
College	32.8%
Postgraduate degree	11.1%

Household Income
Average	$135,434
Median	$137,500
Under $25,000	4.4%
$25,001 - $50,000	7.3%
$50,001 - $75,000	11.7%
$75,001 - $100,000	13.7%
$100,001 - $125,000	12.8%
$125,001 - $150,000	11.8%
$150,001 - $175,000	8.4%
$175,001 - $200,000	6.9%
$200,001 - $225,000	5.3%
$225,001 - $250,000	4.4%
$250,001 or more	13.3%

Countries, Survey Responses
United States	77.9%
Canada	6.3%
Australia	4.2%
United Kingdom	2.6%
New Zealand	1.2%
France	1.0%
Netherlands	0.6%
South Africa	0.6%
Sweden	0.5%
Germany	0.4%

States, Survey Responses
California	15.2%
Texas	5.4%
Pennsylvania	4.3%
Florida	4.2%
Michigan	4.0%
Washington	3.8%
Arizona	3.6%
Colorado	3.3%
Ohio	3.2%
Utah	3.2%

Countries, Site Traffic
United States	62.2%
Australia	7.3%
United Kingdom	5.9%
Canada	5.4%
China	3.4%
New Zealand	1.5%
India	1.3%
Germany	1.0%
Sweden	1.0%
France	0.9%

States, Site Traffic
California	15.9%
Texas	8.2%
Washington	6.7%
Florida	6.7%
New York	6.8%
Virginia	6.3%
Georgia	5.0%
Illinois	6.0%
Arizona	4.0%
Pennsylvania	3.8%

Main Sources Of Motocross Information
Motocross websites	64.9%
YouTube	53.7%
Social media	51.0%
Podcasts	36.4%
Riding friends	31.8%
Magazines	29.3%
Television	21.6%
Online retailer websites	21.5%
Manufacturer websites	20.3%
Local motorcycle shop	19.3%
Misc. / Fill-in	2.5%

Motocross Activity

Own a motocross bike
Yes	82.2%

Motocross Bike Currently Owned
Yamaha	24.1%
KTM	20.7%
Honda	19.0%
Kawasaki	13.1%
Husqvarna	7.7%
Suzuki	5.9%
GASGAS	2.6%
Beta	2.1%
Sherco	0.7%
Triumph	0.5%
TM	0.4%
CZ	0.4%
Stark	0.4%
Maico	0.3%
BMW	0.2%
Fantic	0.1%
Bultaco	0.1%
Cobra	0.1%
Misc. / Fill-in	1.7%

Size of Primary Bike
50-85	3.2%
100-110	1.4%
125	7.6%
150	1.7%
200-230	2.6%
250	33.8%
300	8.5%
350	6.8%
400	1.6%
450	23.5%
500 or bigger	6.0%
Electric	0.6%
Misc. / Fill-in	2.9%

Primary Bike 2-stroke or 4-stroke
2-Stroke	40.7%
4-Stroke	59.3%

Total Dirt/Motocross Bikes in Household
Average	3
1	20.7%
2	24.1%
3	18.4%
4	12.9%
5 or more	23.9%

Type of Dirt/Motocross Bikes in Household
Motocross	77.0%
Off-road (enduro, trail, XC)	45.2%
Pit bike	21.3%
Dual-sport	17.6%
Vintage	15.8%
Trials	5.6%
Supermoto	4.0%
Flat track	2.7%
Misc. / Fill-in	3.9%

Where Normally Buy New Parts
Online retailer	57.0%
Local dealer / local shop	36.6%
Direct from manufacturer website	6.4%

E-commerce Buy From Most Often
Rocky Mountain ATV/MC	35.5%
MotoSport	16.9%
Undecided	16.3%
24MX	4.0%
Amazon	3.6%
Ebay	2.7%
MX Store	2.7%
Revzilla	1.9%
FortNine	1.7%
Dennis Kirk	1.4%
Chaparral	1.2%
Partzilla	1.0%
BTO Sports	1.0%
KTM-Parts	0.6%
Motorcycle Superstore	0.5%
MX Locker	0.4%
Bob’s Cycle Supply	0.4%
Babbits	0.4%
Cycle Gear	0.3%
Bike Bandit	0.3%
Enduro Engineering	0.3%
AOMC	0.3%
Moto X Outlet	0.3%
2 Wheel Parts Supply	0.2%
Dirt Bike Depot	0.2%
Misc. / Fill-in	5.9%

Sources Used For Product Research
Motocross websites	64.9%
YouTube	53.7%
Social media	51.0%
Podcasts	36.4%
Riding friends	31.8%
Magazines	29.3%
Television	21.6%
Online retailer websites	21.5%
Manufacturer websites	20.3%
Local motorcycle shop	19.3%
Misc. / Fill-in	2.5%

How Often Ride
Average	1.1 times per week
4 or more times a week	6.5%
2-3 times a week	16.7%
About once a week	22.8%
2-3 times a month	20.0%
About once a month	12.7%
I don't ride regularly	21.3%

Favorite Type of Riding
Motocross tracks	42.6%
Off-road (trail riding, enduro, etc)	34.9%
Adventure	3.9%
Street / Road	3.2%
Dual sport	2.7%
Vintage MX	2.6%
Trials	1.9%
Endurocross	1.5%
Freestyle	0.9%
Flat track	0.9%
Sand dunes	0.8%
Supermoto	0.7%
Arenacross	0.4%
Ice	0.4%
Misc. / Fill-in	2.5%

Types of Riding Done in the past 12 months
Off-road (trail riding, enduro, etc)	61.9%
Motocross tracks	58.8%
Street / Road	25.5%
Adventure	19.2%
Dual sport	16.4%
Trials	8.7%
Sand dunes	8.1%
Vintage MX	7.8%
Endurocross	6.7%
Arenacross	4.6%
Flat track	4.4%
Freestyle	3.4%
Supermoto	3.4%
Ice	2.1%
Misc. / Fill-in	5.9%

Raced in past 12 months
Yes	32.8%

If "Yes," What Type of race
Motocross	43.8%
Off-road (GNCC, desert, hare & hound, WORCS, etc)	28.0%
Vintage MX	7.7%
Arenacross	6.2%
Flat track	3.1%
Endurocross	2.8%
Trials	2.4%
Hill climb	1.7%
Ice	1.2%
Supermoto	1.1%
Misc. / Fill-in	2.0%

Types of motorcycle racing followed
AMA Supercross	82.5%
Pro Motocross / Outdoor Nationals	75.5%
MXGP	46.3%
Amateur Motocross Nationals	44.1%
World Supercross	35.9%
GNCC	32.3%
Arenacross	28.0%
Hard / Extreme Enduro	23.5%
MotoGP	22.4%
Dakar / rally racing	18.2%
Endurocross	17.6%
Baja / desert racing	15.7%
World Superbike	10.1%
Flat track	9.1%
Moto America	8.2%
Misc. / Fill-in	6.2%

Work (or have worked) in a motorcycle shop
Previously worked in a motorcycle shop	21.3%
Currently work in a motorcycle shop	6.1%

Dirt / Motocross Bike Purchase Intent

New motocross/dirt bike
Will replace in next 12 months	35.8%

If “yes,” WHAT SIZE
50-85	4.7%
100-110	1.4%
125	6.9%
150	1.7%
200-230	1.5%
250	32.4%
300	10.9%
350	6.6%
400	0.6%
450	23.5%
500 or bigger	3.8%
Electric	3.6%
Misc. / Fill-in	2.4%

If “YES,” 2-STROKE OR 4-STROKE
2-Stroke	39.9%
4-Stroke	60.1%

If “YES,” WHAT TYPE
Motocross	60.2%
Off-road (enduro, trail, XC)	26.2%
Dual-sport	4.5%
Adventure	2.0%
Electric motocross	1.6%
Vintage	1.3%
Trials	1.3%
Pit Bike	1.2%
Supermoto	1.0%
Flat track	0.3%
Youth electric motocross	0.3%
Youth electric balance bike	0.1%

IF “YES,” WHAT BRAND
Yamaha	24.9%
KTM	17.1%
Undecided	13.3%
Honda	12.4%
Kawasaki	9.6%
Husqvarna	5.1%
Beta	3.8%
GASGAS	2.9%
Stark	2.3%
Suzuki	2.3%
Ducati	1.8%
Triumph	1.0%
Sherco	0.6%
TM	0.4%
Cobra	0.3%
BMW	0.1%
Bultaco	0.1%
Misc. / Fill-in	2.0%

IF “YES,” BRAND OF BIKE, 125 2-STROKE
Yamaha	45.9%
KTM	17.4%
Undecided	10.1%
Honda	8.3%
Kawasaki	7.3%
Husqvarna	4.6%
Suzuki	2.8%
Beta	0.9%
Sherco	0.9%
TM	0.9%
Misc. / Fill-in	0.9%

IF “YES,” BRAND OF BIKE, 250 2-STROKE
Yamaha	42.8%
KTM	13.9%
Undecided	12.2%
Honda	6.7%
Kawasaki	6.1%
Husqvarna	5.6%
GASGAS	5.0%
Suzuki	3.3%
Beta	2.8%
Misc. / Fill-in	1.7%

IF “YES,” BRAND OF BIKE, 250 4-STROKE
Yamaha	36.8%
Honda	17.4%
KTM	12.5%
Kawasaki	11.0%
Undecided	9.9%
GASGAS	3.2%
Husqvarna	3.2%
Suzuki	2.3%
Misc. / Fill-in	3.5%

IF “YES,” BRAND OF BIKE, 450 4-STROKE
Yamaha	26.0%
Honda	19.6%
Kawasaki	13.3%
Undecided	13.0%
KTM	9.0%
Husqvarna	2.7%
Suzuki	2.4%
Beta	2.1%
GASGAS	1.9%
Misc. / Fill-in	10.1%

Motocross Gear, Parts & Accessories Purchase Intent

RIDING GEAR
Will replace in next 12 months	56.0%

IF “YES,” WHAT BRAND
Undecided	24.1%
Alpinestars	13.5%
Fox Racing	10.6%
Fly	9.7%
FXR	8.1%
Troy Lee Designs	5.0%
Thor	4.6%
Fasthouse	4.4%
O'Neal	3.9%
MSR	1.9%
Klim	1.9%
Seven	1.2%
Leatt	1.1%
Moose Racing	1.0%
Renen	0.9%
Answer	0.7%
Canvas MX	0.7%
One Industries	0.6%
JT Racing	0.5%
Shift	0.4%
Acerbis	0.3%
KTM PowerWear	0.3%
Callus Moto	0.3%
Husqvarna Apparel	0.3%
Shot	0.2%
Misc. / Fill-in	3.6%

GLOVES
Will replace in next 12 months	53.5%

IF “YES,” WHAT BRAND
Undecided	25.9%
Fox Racing	13.1%
Alpinestars	9.2%
100%	8.3%
Fly	8.3%
FXR	5.3%
Troy Lee Designs	4.7%
Fasthouse	3.8%
Thor	2.9%
O’Neal	2.5%
Fist	2.3%
MSR	1.4%
Klim	1.4%
Seven	1.0%
Leatt	0.9%
Moose Racing	0.7%
Acerbis	0.5%
Answer	0.5%
Deft Family	0.5%
JT Racing	0.5%
ONE Industries	0.5%
Renen	0.4%
Mechanix Wear	0.4%
Shift	0.3%
AXO	0.3%
KTM PowerWear	0.3%
Canvas MX	0.2%
509	0.2%
Callus Moto	0.2%
Oakley	0.2%
Misc. / Fill-in	3.1%

HELMET
Will replace in next 12 months	37.3%

IF “YES,” WHAT BRAND
Undecided	17.4%
Bell	16.0%
6D	11.7%
Alpinestars	10.0%
Fly	7.5%
Fox Racing	6.7%
Troy Lee Designs	5.8%
Arai	5.8%
Shoei	5.6%
Airoh	3.1%
Leatt	1.5%
FXR	1.4%
O'Neal	1.0%
Klim	0.7%
Thor	0.7%
HJC	0.6%
AGV	0.5%
LS2	0.5%
ONE Industries	0.4%
509	0.3%
Scorpion	0.3%
Misc. / Fill-in	2.7%

GOGGLES
Will replace in next 12 months	39.6%

IF “YES,” WHAT BRAND
100%	36.0%
Undecided	15.0%
Oakley	13.7%
Scott	13.6%
Fox Racing	3.3%
EKS Brand	2.8%
Spy	1.7%
Fly	1.3%
Leatt	1.2%
Alpinestars	1.0%
Flow Vision Company	1.0%
Factory Ride	0.9%
FXR	0.8%
Smith Optics	0.8%
Havoc	0.7%
FMF Vision	0.7%
Rip N Roll	0.4%
Thor	0.4%
Pro Grip	0.3%
Blur	0.2%
KTM PowerWear	0.2%
Viral	0.2%
Misc. / Fill-in	3.6%

BOOTS
Will replace in next 12 months	34.7%

IF “YES,” WHAT BRAND
Alpinestars	48.0%
Gaerne	14.1%
Undecided	13.9%
Fox Racing	8.2%
Sidi	7.1%
Leatt	1.9%
Fly	1.1%
Forma	0.9%
Thor	0.9%
O'Neal	0.7%
Acerbis	0.4%
KTM PowerWear	0.4%
MSR	0.4%
AXO	0.3%
Atlas	0.2%
Moose Racing	0.2%
Misc. / Fill-in	1.3%

NECK PROTECTION
Will replace in next 12 months	7.2%

IF “YES,” WHAT BRAND
Undecided	31.0%
Leatt	25.5%
Alpinestars	16.9%
Atlas	12.2%
EVS	4.4%
Fly	3.6%
KTM PowerWear	2.6%
Troy Lee Designs	2.3%
Omega	0.3%
Ortema	0.3%
UFO	0.3%
Misc. / Fill-in	0.5%

CHEST PROTECTOR
Will replace in next 12 months	20.4%

IF “YES,” WHAT BRAND
Alpinestars	30.8%
Undecided	26.7%
Fox Racing	10.1%
Leatt	10.0%
Thor	5.2%
EVS	3.5%
Fly	2.6%
Troy Lee	1.6%
O'Neal	1.2%
Atlas	1.1%
100%	1.0%
Answer	1.0%
RXR Protect	1.0%
HRP Sports	0.8%
Acerbis	0.5%
Forcefield	0.5%
MotocrossVest	0.5%
Moose Racing	0.4%
AXO	0.3%
KTM	0.3%
Misc. / Fill-in	1.1%

KNEE PROTECTION
Will replace in next 12 months	16.8%

IF “YES,” WHAT BRAND
Undecided	27.8%
EVS	17.4%
Alpinestars	10.8%
POD MX	7.0%
Leatt	6.2%
Mobius	6.2%
Asterisk	5.8%
Fox Racing	5.5%
CTi	4.7%
Fly	1.0%
Troy Lee Designs	0.9%
Acerbis	0.7%
AXO	0.7%
O'Neal	0.7%
SixSixOne	0.6%
Thor	0.5%
Answer	0.3%
A.R.C.	0.3%
DonJoy	0.3%
Scott	0.3%
HRP Sports	0.2%
Moose Racing	0.2%
MSR	0.2%
Ortema	0.2%
Misc. / Fill-in	1.4%

EXHAUST
Will replace in next 12 months	23.1%

IF “YES,” WHAT BRAND
FMF	39.9%
Pro Circuit	19.5%
Undecided	10.7%
Akrapovic	8.0%
Yoshimura	7.0%
Bill's Pipes	3.0%
HGS	1.9%
Scalvini	1.5%
DG Performance	0.6%
DEP	0.5%
KTM PowerParts	0.5%
GYTR	0.4%
OXA	0.4%
PFR	0.4%
Arrow	0.3%
Leo Vince	0.3%
Rocket	0.3%
Bud Racing	0.3%
Supertrapp	0.3%
Misc. / Fill-in	4.1%

GRAPHICS
Will replace in next 12 months	32.5%

IF “YES,” WHAT BRAND
Undecided	29.1%
DeCal Works	15.3%
Backyard Design	6.7%
SKDA	5.1%
Factory Effex	2.4%
Throttle Syndicate	1.5%
Bike Graphix	1.4%
Throttle Jockey	1.3%
Rival Ink	1.3%
180 Decals	1.1%
Attack Graphics	1.1%
D'Cor Visuals	1.1%
ERA Moto Co	1.1%
Fusion Graphix	1.1%
139 Designs	1.1%
Roost MX	1.0%
Factory Backing	0.8%
Black Diamond	0.7%
Aggressive Graphix	0.5%
Decallab	0.5%
N-Style	0.5%
EVO MX	0.5%
KTM Team Replica	0.5%
MX Graphics	0.5%
Scrub Designz	0.5%
Adept	0.5%
FMF	0.4%
HBD Moto Grafx	0.4%
OMX	0.4%
343 Graphics	0.4%
Local Hero MX	0.4%
Motopro Graphics	0.4%
Pro Circuit	0.4%
Spiral Graphix	0.4%
4MX Graphics	0.3%
Husqvarna	0.3%
KTM PowerParts	0.3%
Motocal	0.3%
Split Designs Co	0.3%
Cor Moto	0.3%
Armored Graphix	0.2%
Black Heart MX	0.2%
Danger UK	0.2%
Dirt Digits	0.2%
E-Sticky	0.2%
Lime Nine	0.2%
MotoConcepts	0.2%
SSI Decals	0.2%
Misc. / Fill-in	16.0%

TIRES
Will replace in next 12 months	61.4%

IF “YES,” WHAT BRAND
Dunlop	46.7%
Undecided	13.6%
Michelin	7.8%
Bridgestone	6.0%
Pirelli	4.6%
IRC	4.5%
Maxxis	3.2%
Kenda	2.2%
Metzler	1.4%
Motoz	1.3%
Shinko	1.3%
Hoosier	1.2%
Tusk	1.2%
Mitas	1.2%
Continental	0.5%
Plews Tyres	0.5%
Golden Tyre	0.5%
Rinaldi	0.4%
Artrax	0.3%
Misc. / Fill-in	1.6%

HANDLEBARS
Will replace in next 12 months	21.0%

IF “YES,” WHAT BRAND
Renthal	42.9%
Pro Taper	25.5%
Undecided	7.9%
ODI	5.2%
Fasst Company/Flexx Handlebars	3.9%
Mika Metals	3.8%
Scar	2.6%
Phoenix Handlebars	1.9%
Neken	0.9%
Tusk	0.9%
KTM PowerParts	0.7%
Husqvarna	0.4%
Twisted Engineering	0.4%
Acerbis	0.3%
Fly	0.3%
Moose Racing	0.3%
Astra	0.3%
Misc. / Fill-in	1.9%

GRIPS
Will replace in next 12 months	44.2%

IF “YES,” WHAT BRAND
ODI (including Emig)	36.1%
Renthal	23.4%
Undecided	13.6%
Pro Taper	10.1%
Pro Grip	2.6%
Scott	2.5%
Oury	2.0%
Scar	1.3%
Domino	0.9%
OEM	0.9%
A'ME	0.6%
Fly	0.6%
KTM PowerParts	0.6%
Phoenix Handlebars	0.5%
Husqvarna	0.4%
Moose Racing	0.4%
Mika Metals	0.3%
O'Neal	0.3%
Troy Lee Designs	0.3%
Spider	0.3%
Torc1	0.3%
Tusk	0.3%
Bud Racing	0.2%
Motion Pro	0.2%
Misc. / Fill-in	1.4%

LEVERS
Will replace in next 12 months	18.5%

IF “YES,” WHAT BRAND
ASV	24.6%
Undecided	19.9%
ARC	18.0%
OEM	6.8%
Scar	3.4%
Tusk	3.4%
Works Connection	3.1%
KTM PowerParts	2.8%
Pro Taper	2.5%
Magura	1.9%
AS3 Performance	1.2%
Pro Circuit	1.2%
Motion Pro	1.1%
Polisport	1.1%
Flo Motorsports	0.8%
GYTR	0.8%
Renthal	0.7%
Apico	0.6%
Fly Hard Parts	0.6%
Zeta	0.6%
Streamline Industries	0.4%
Torc1	0.4%
Enduro Engineering	0.2%
Factor MRC	0.2%
Hammerhead	0.2%
Husqvarna	0.2%
Moose Racing	0.2%
MSR	0.2%
Misc. / Fill-in	2.8%

CLUTCH
Will replace in next 12 months	19.4%

IF “YES,” WHAT BRAND
Hinson	23.6%
Rekluse	22.6%
OEM	20.3%
Undecided	10.3%
Barnett	4.9%
GYTR	3.7%
Tusk	3.3%
EBC	2.6%
ProX	2.1%
Boyesen	1.4%
Wiseco	1.4%
Moose Racing	0.8%
DP	0.6%
Bud Racing	0.3%
KG	0.3%
Magnum	0.3%
STM	0.2%
Misc. / Fill-in	1.2%

PISTON
Will replace in next 12 months	27.6%

IF “YES,” WHAT BRAND
Wiseco	24.6%
OEM	19.3%
Vertex	17.3%
Undecided	10.1%
Wossner	8.7%
ProX	3.8%
KTM PowerParts	2.7%
Athena	2.4%
GYTR	1.8%
Pro Circuit	1.8%
JE	1.4%
CP-Carrillo	1.3%
Husqvarna	1.0%
Namura	0.7%
Cosworth	0.6%
Mahle	0.4%
S3	0.3%
Arias	0.3%
Misc. / Fill-in	1.7%

FOOTPEGS
Will replace in next 12 months	13.2%

IF “YES,” WHAT BRAND
Undecided	23.6%
Fastway / Ankle Savers	9.3%
IMS	9.3%
Flo Motorsports	9.1%
Raptor Titanium	8.6%
Scar Racing	6.3%
Pro Pegs Titanium	4.6%
Fasst Company	2.6%
Tusk	2.6%
Pro Circuit	2.3%
KTM PowerParts	1.8%
Pro Taper	1.8%
Works Connection	1.7%
AS3 Performance	1.2%
OEM	1.2%
Moose Racing	1.0%
PivotPegz	1.0%
Akrapovic	0.8%
Lightspeed	0.8%
Warp 9	0.8%
Bud Racing	0.7%
DRC / Zeta	0.7%
Fly Hard Parts	0.7%
Hammerhead	0.5%
Moto Stuff	0.5%
S3	0.5%
Talon	0.3%
Turner	0.3%
Misc. / Fill-in	5.5%

RIMS
Will replace in next 12 months	11.0%

IF “YES,” WHAT BRAND
Excel	26.5%
D.I.D	18.8%
Undecided	14.1%
Dubya	13.7%
Tusk	7.1%
Warp 9	5.5%
OEM	1.8%
Pro-Wheel	1.8%
SM Pro	1.8%
Sun	1.8%
BBR	0.9%
Bud Racing	0.9%
MX Champ	0.7%
Alpina	0.4%
DWT	0.4%
G-Force Richter	0.4%
Moose Racing	0.4%
Psychic MX	0.4%
DNA	0.2%
Misc. / Fill-in	2.4%

HUBS
Will replace in next 12 months	6.1%

IF “CUSTOM,” WHAT BRAND
Undecided	20.0%
Dubya	18.8%
Talon	9.8%
Kite	7.5%
Excel Pro Series G2	6.3%
Haan	6.3%
OEM	4.7%
Tusk	4.3%
FasterUSA	3.9%
Warp 9	3.5%
SM Pro Wheels	2.4%
Pro-Wheel	2.0%
DNA	1.2%
MX Champ	1.2%
Bud Racing	0.8%
Krieg	0.8%
Psychic MX	0.8%
G-Force Richter	0.4%
RAD Mfg.	0.4%
TCR	0.4%
Misc. / Fill-in	4.7%

SPROCKET
Will replace in next 12 months	41.3%

IF “YES,” WHAT BRAND
Renthal	30.9%
Undecided	16.1%
Dirt Tricks	11.1%
JT	7.7%
Sunstar	5.3%
Supersprox	5.0%
Primary Drive	2.7%
Pro Taper	2.3%
Mika Metals	1.8%
KTM PowerParts	1.6%
OEM	1.6%
Scar	1.5%
ProX	1.3%
Vortex	1.1%
DDC	0.7%
Moto-Master	0.7%
Sidewinder	0.7%
Iron Man	0.6%
RK	0.6%
Talon	0.6%
GYTR	0.6%
Sprocket Specialists	0.6%
AFAM	0.5%
Fire Power	0.5%
Chain Gang	0.3%
Tag	0.3%
Husqvarna	0.2%
Turner	0.2%
Misc. / Fill-in	2.8%

CHAIN
Will replace in next 12 months	45.2%

IF “YES,” WHAT BRAND
DID	41.0%
Renthal	14.8%
Undecided	14.1%
RK Chain	7.9%
Primary Drive	3.9%
Regina	2.8%
EK	2.6%
Fire Power	1.5%
Sunstar	1.4%
Pro Taper	1.4%
Mika Metals	1.0%
ProX	1.0%
KTM PowerParts	0.9%
JT	0.7%
GYTR	0.6%
Tusk	0.6%
Moose Racing	0.5%
Parts Unlimited	0.5%
CZ	0.4%
Tsubaki	0.4%
Sidewinder	0.3%
Husqvarna	0.3%
MSR	0.2%
Misc. / Fill-in	1.1%

BRAKE PADS
Will replace in next 12 months	32.5%

IF “YES,” WHAT BRAND
EBC	26.0%
OEM	17.6%
Undecided	17.2%
Brembo	8.4%
Galfer	7.9%
Braking	4.7%
DP Brakes	2.9%
KTM PowerParts	2.9%
Tusk	2.6%
Moto-Master	2.0%
Renthal	1.2%
ProX	1.2%
Ferodo	0.9%
SBS Brakes	0.9%
Husqvarna	0.6%
Moose Racing	0.6%
Pro Taper	0.6%
Nissin	0.2%
Mika Metals	0.2%
Warp 9	0.2%
Misc. / Fill-in	1.1%

BRAKE ROTORS
Will replace in next 12 months	23.2%

IF “YES,” WHAT BRAND
Galfer	21.5%
Undecided	17.4%
Braking	13.3%
Brembo	8.2%
OEM	7.5%
EBC	7.2%
Moto-Master	6.8%
Tusk	4.8%
KTM PowerParts	2.7%
Dirt Tricks	2.0%
Moose Racing	1.7%
Moto Stuff	1.4%
ProX	1.4%
Bullet Proof Designs	1.0%
DP Brakes	1.0%
JT	0.7%
All Balls	0.3%
Race-Driven	0.3%
SBS	0.3%
Misc. / Fill-in	0.3%

PLASTICS
Will replace in next 12 months	23.9%

IF “YES,” WHAT BRAND
Acerbis	38.3%
Undecided	14.2%
UFO	13.4%
OEM	8.6%
Polisport	8.2%
Cycra	5.5%
KTM PowerParts	2.8%
DC Plastics	2.3%
RTech	1.7%
Husqvarna	1.2%
MX Plastics	1.2%
Preston Petty Products	0.7%
Maier	0.4%
TX Race	0.4%
VMX	0.4%
Misc. / Fill-in	0.6%

Handguards
Will replace in next 12 months	13.3%

IF “YES,” WHAT BRAND
Acerbis	32.4%
Undecided	20.9%
Cycra	16.0%
Tusk, Enduro Engineering	7.2%
Bark Buster	6.2%
KTM PowerParts	4.6%
Moose Racing	2.3%
Renthal	2.0%
OEM	1.5%
Polisport	1.3%
UFO	1.1%
Pro Taper	1.0%
Zeta	1.0%
Fastway	0.7%
Dirt Tricks	0.5%
PowerMadd	0.5%
Sicass Racing	0.5%
Misc. / Fill-in	0.5%

SEAT OR SEAT COVER
Will replace in next 12 months	25.7%

IF “YES,” SEAT OR SEAT COVER
Seat	29.1%
Seat cover	70.9%

IF “SEAT,” WHAT BRAND
Guts	39.1%
Seat Concepts	21.5%
Undecided	17.0%
KTM PowerParts	4.8%
OEM	4.2%
SDG	2.4%
Acerbis	2.1%
MotoSeat	1.7%
Polisport	1.4%
Enduro Engineering	1.0%
Moose Racing	0.7%
Factory Backing	0.3%
Husqvarna	0.3%
Psychic MX	0.3%
Think	0.3%
Misc. / Fill-in	2.8%

IF “SEAT COVER,” WHAT BRAND
Guts	39.2%
Undecided	18.8%
Thrill Seekers	7.8%
Seat Concepts	2.8%
MotoSeat	2.7%
D'cor Visuals	2.4%
Throttle Jockey	2.4%
Factory Effex	2.0%
DeCal Works	1.6%
Acerbis	1.1%
KTM PowerParts	1.1%
OEM	1.1%
Seco	1.1%
SKDA	1.1%
1 Gripper	1.0%
Enjoy Mfg	1.0%
SDG	1.0%
Tecnosel	1.0%
Backyard Designs	0.8%
Blackbird	0.7%
Ceet	0.7%
Attack Graphics	0.6%
180 Decals	0.4%
Evo-MX	0.4%
Factory Seat	0.4%
MotoSport	0.4%
N-Style	0.4%
Bud Racing	0.3%
Fusion Graphix	0.3%
One Industries	0.3%
Saddlemen	0.3%
Traction MX	0.3%
Misc. / Fill-in	4.4%

SUSPENSION SERVICE
Will service in next 12 months	38.4%

IF “YES,” WHAT SUSPENSION COMPANY
Undecided	19.9%
Factory Connection	8.7%
Race Tech	7.8%
Enzo	4.8%
JBI Suspension	2.1%
Pro-Action	1.8%
Pro Circuit	1.7%
MX-Tech	1.6%
Öhlins	1.5%
707 Racing	1.4%
RG3	1.4%
TBT	1.4%
EVO	1.3%
REP	1.2%
One17	1.0%
WP, North America	1.0%
AHM Factory Services	0.8%
Precision Concepts	0.8%
Shock Therapy	0.8%
Noleen	0.7%
Division MX	0.6%
K-Tech	0.6%
Kreft Moto	0.6%
Checkpoint	0.5%
Enduro Engineering	0.5%
Powerband Racing	0.5%
Feine Tune	0.5%
WER	0.5%
A1 Racing	0.4%
Fastlap	0.4%
Fox Factory	0.4%
PR2	0.4%
Protune Suspension	0.4%
Slavens Racing	0.4%
Superior Suspension Settings	0.4%
ESP	0.3%
MCR	0.3%
Pinnacle	0.3%
TZR	0.3%
812 Suspension	0.3%
Airborne Suspension	0.3%
Chad's Offroad	0.3%
Enduro Spec	0.3%
House of Horsepower	0.3%
Independent Race Shop	0.3%
JMR Suspension	0.3%
KPS	0.3%
KTM World	0.3%
Litz Racing	0.3%
MCD	0.3%
N2Dirt Suspension	0.3%
Pro-Moto	0.3%
Solid Performance	0.3%
Speed Technologies	0.3%
TF Racing	0.3%
Bonzi	0.3%
Too Tech	0.3%
Total Control	0.3%
Dyno Time	0.2%
JM Racing	0.2%
Willie Manning	0.2%
Merge Racing	0.2%
MPE	0.2%
Schmidt Performance	0.2%
Six 12	0.2%
Tech Care	0.2%
Technical Touch	0.2%
WMR Competition Performance	0.2%
Misc. / Fill-in	22.1%

Engine Service
Will service in next 12 months	9.9%

IF “YES,” WHAT ENGINE COMPANY
Undecided	21.0%
Twisted Development	9.5%
Pro Circuit	7.8%
Tom Morgan Racing	4.5%
Eric Gorr	2.2%
Haeseker Racing	1.4%
MCD Racing	1.4%
OEM Dealer	1.4%
Varner	1.4%
XPR	1.4%
Big Bore Thumpers	1.1%
JM Racing	1.1%
Lynk's Racing	1.1%
Tokyo Mods	1.1%
WMR Competition Performance	1.1%
AHM Factory Services	0.8%
DH1 Mods	0.8%
HP Race Development	0.8%
Millennium Technologies	0.8%
LA Sleeve	0.6%
Langston Performance	0.6%
R&D Racing	0.6%
Race Tech	0.6%
Yoshimura	0.6%
Bill's Pipes	0.3%
Bondi	0.3%
Dick's Racing	0.3%
JGRMX	0.3%
LCS Racing	0.3%
MX Zone	0.3%
PDR	0.3%
Power Seal USA	0.3%
TBT	0.3%
Tom Zont Racing	0.3%
Misc. / Fill-in	33.3%

TRIPLE CLAMP
Will replace in next 12 months	7.2%

IF “YES,” WHAT BRAND
X-Trig	27.8%
Ride Engineering	15.4%
Undecided	14.7%
Luxon MX	12.5%
Scar Racing	10.3%
Pro Circuit	4.4%
KTM PowerParts	4.0%
Bud Racing	1.1%
Moose Racing	1.1%
OEM	1.1%
Husqvarna	0.7%
NEKEN	0.7%
Misc. / Fill-in	6.2%

BIKE STAND
Will replace in next 12 months	11.1%

IF “YES,” WHAT BRAND
Undecided	39.5%
Matrix Concepts	12.3%
Harbor Freight	6.3%
Scar	6.0%
Acerbis	4.0%
Risk Racing	3.5%
Fire Power	3.0%
Polisport	2.3%
Tusk	2.3%
Pro Circuit	2.0%
FMF	1.5%
KTM PowerParts	1.5%
24mx	1.3%
Akrapovic	1.3%
MotoSport	1.3%
Universal	1.0%
Works Connection	1.0%
ASV	0.8%
Excel Pro Series	0.8%
ICW	0.8%
Pit Posse	0.8%
Cycra	0.5%
DRC	0.5%
Mad Racing	0.5%
Moose Racing	0.5%
MotoConcepts	0.5%
RTech	0.5%
Bud Racing	0.3%
HP Tools	0.3%
Husqvarna	0.3%
OEM	0.3%
Rhino Racing	0.3%
Misc. / Fill-in	3.0%

FUEL TYPE
Pump gas	74.8%
Race fuel	25.2%

IF “RACE FUEL,” WHAT BRAND
VP Racing Fuels	54.8%
Sunoco	12.7%
Avgas	5.4%
Renegade	4.3%
BP	3.6%
ETS	3.1%
Shell	2.6%
KTM Racing Fuel	1.5%
Klotz	1.3%
Dragon	1.2%
Aspen	0.9%
Elf	0.9%
Torco	0.9%
Monster	0.7%
Rocket Fuel	0.7%
Trick	0.7%
Fuel Factory	0.6%
Gulf	0.6%
Turbo Blue	0.3%
Misc. / Fill-in	3.4%

FAVORITE OIL
Maxima	16.9%
Amsoil	9.9%
Motul	8.9%
Undecided	7.6%
Motorex	7.5%
Yamalube	6.9%
Bel-Ray	6.2%
KTM / Motorex	4.8%
Castrol	4.6%
Hondaline	3.5%
Shell Rotella	3.3%
Klotz	2.4%
Lucas	2.2%
Mobil	1.5%
Liqui Moly	1.4%
Kawasaki	1.3%
Spectro	1.1%
Blud Lubricants	0.9%
Ipone	0.9%
Penrite	0.9%
Redline	0.8%
Putoline	0.8%
Valvoline	0.8%
Blendzall	0.7%
Silkolene	0.4%
Royal Purple	0.3%
VP Lubricants	0.3%
Ecstar	0.3%
Rock Oil	0.3%
Misc. / Fill-in	2.7%

FAVORITE CHAIN LUBE
Maxima	26.3%
Undecided	14.3%
Bel-Ray	13.5%
Motul	5.1%
WD-40	5.1%
Motorex	4.2%
Amsoil	3.2%
KTM / Motorex	3.1%
PJ1	2.7%
Yamalube	2.5%
Honda OEM	2.4%
Lucas Oil	2.0%
Castrol	1.9%
Muc-off	1.4%
Ipone	1.0%
Putoline	0.9%
Sikolene	0.8%
Klotz	0.7%
Renthal	0.6%
Blud Lubricants	0.5%
Penrite	0.5%
Dumonde Tech	0.5%
Champion	0.4%
DuPont	0.4%
Tri-Flow	0.3%
Kal-Guard	0.3%
Spectro	0.3%
Napa	0.2%
Rock Oil	0.2%
Bo Motor-Oil	0.2%
Misc. / Fill-in	2.9%

FAVORITE AIR FILTER
Twin Air	49.0%
Undecided	10.3%
K&N	8.6%
No Toil	5.9%
UNI	5.4%
Pro Filter	3.9%
OEM	3.3%
FunnelWeb	2.6%
HiFlo	2.0%
DT1	1.7%
Tusk	1.6%
Yamaha GYTR	1.0%
Acerbis	0.8%
ProX	0.7%
Moose Racing	0.5%
Moto Air	0.5%
Putoline	0.3%
PC Racing	0.3%
FilGuard	0.2%
DNA	0.2%
MSR	0.2%
Misc. / Fill-in	1.1%

FAVORITE ENGINE COOLANT
Engine Ice	27.5%
Undecided	21.0%
Maxima	5.8%
Automotive antifreeze	4.5%
Evans Waterless	4.2%
KTM / Motorex	3.7%
Motorex	3.5%
OEM	3.2%
Honda	3.0%
Motul	2.9%
Yamalube Yamacool	2.8%
Bel-Ray Moto Chill	2.6%
Amsoil	2.2%
Prestone	2.1%
Peak	2.1%
Castrol	1.5%
Red Line / Water Wetter	1.2%
Twin Air IceFlow	1.0%
Putoline	0.7%
VP Stay Frosty	0.6%
Royal Purple Purple Ice	0.5%
Penrite	0.4%
Water	0.4%
Liquid Performance	0.4%
Silkolene	0.4%
Elf	0.3%
Suzuki	0.3%
Misc. / Fill-in	1.2%

Use or interested in following product
Electrolytes	43.8%
None	42.2%
Vitamins/supplements	36.2%
Energy bars	30.1%
Protein/whey protein	26.5%
Recovery powders	24.7%
CBD	15.2%
Misc. / Fill-in	1.3%

Powersports Activity

OWN A STREET BIKE
Yes	35.5%

IF “YES,” WHAT BRAND
Harley Davidson	17.6%
Honda	17.5%
Yamaha	16.1%
Suzuki	8.5%
Kawasaki	7.7%
BMW	6.8%
KTM	6.5%
Triumph	4.4%
Ducati	3.6%
Husqvarna	2.3%
Aprilla	1.7%
Indian	1.2%
Buell	0.7%
Moto Guzzi	0.4%
Royal Enfield	0.4%
Victory	0.4%
Husaberg	0.3%
Vespa	0.3%
Derbi	0.2%
Misc. / Fill-in	3.1%

STREET BIKE
Plan to buy in next 12 months	8.0%

IF “YES,” WHAT BRAND
Undecided	19.1%
Yamaha	14.7%
Honda	13.2%
Harley Davidson	11.0%
Kawasaki	8.1%
Suzuki	5.5%
BMW	5.1%
Ducati	4.8%
Aprilla	3.3%
Triumph	3.3%
KTM	2.9%
Husqvarna	2.6%
Buell	0.7%
Indian	0.7%
Victory	0.7%
Custom	0.4%
Royal Enfield	0.4%
Misc. / Fill-in	3.3%

OWN A SIDE x SIDE / UTV
Yes	12.9%

IF “YES,” WHAT BRAND
Polaris	38.1%
Kawasaki	13.8%
Can-Am	13.1%
Yamaha	13.1%
Honda	11.2%
Artic Cat	2.5%
Kubota	1.8%
John Deere	1.6%
CF Moto	1.4%
Misc. / Fill-in	3.4%

SIDE x SIDE / UTV
Plan to buy in next 12 months	2.7%

IF “YES,” WHAT BRAND
Can-Am	21.3%
Polaris	20.2%
Undecided	18.0%
Yamaha	13.5%
Honda	11.2%
Kawasaki	11.2%
Artic Cat	2.2%
CF Moto	1.1%
Kubota	1.1%

OWN AN ATV
Yes	20.9%

IF “YES,” WHAT TYPE
Utility	63.3%
Sport	36.8%

IF “YES,” WHAT BRAND
Honda	32.4%
Yamaha	23.9%
Polaris	13.6%
Suzuki	9.2%
Kawasaki	6.4%
Can-Am	6.0%
Artic Cat	2.2%
CF Moto	1.0%
Bombardier	0.7%
Kymco	0.6%
Eton	0.4%
KTM	0.3%
Misc. / Fill-in	3.2%

ATV
Plan to buy in next 12 months	2.7%

IF “YES,” WHAT TYPE
Sport	47.7%
Utility	35.2%
Undecided	17.1%

IF “YES,” WHAT BRAND
Honda	28.4%
Yamaha	22.7%
Undecided	20.5%
Suzuki	8.0%
Polaris	5.7%
Kawasaki	4.5%
Can-Am	3.4%
Bombardier	2.3%
CF Moto	1.1%
Misc. / Fill-in	3.4%

Non-Moto Activities

OWN A MOUNTAIN BIKE
Yes	55.1%

IF “YES,” OWN REGULAR OR E-MTB
Regular	81.0%
e-MTB	19.1%

PLAN TO BUY A NEW MOUNTAIN BIKE IN NEXT 12 MONTHS
Yes	14.8%

IF “YES,” REGULAR OR e-MTB
Regular	48.7%
e-MTB	51.3%

IF “YES,” WHAT BRAND
Undecided	23.4%
Specialized	20.0%
Santa Cruz	6.8%
Trek	6.4%
Canyon	3.0%
GASGAS	3.0%
Pivot	3.0%
Yamaha	3.0%
YT Industries	2.3%
Intense	1.9%
Norco	1.9%
Scott	1.9%
Cannondale	1.5%
Commencal	1.1%
Diamondback	1.1%
Evil	1.1%
Giant	1.1%
Husqvarna	1.1%
Ibis	1.1%
Mondraker	1.1%
Rocky Mountain	1.1%
Transition	1.1%
Zerode	1.1%
GT	0.8%
Knolly	0.8%
Airborne	0.4%
Banshee	0.4%
BMC	0.4%
Cube	0.4%
Devinci	0.4%
Fezzari	0.4%
Ghost	0.4%
Jamis	0.4%
KTM	0.4%
Lapierre	0.4%
Marin	0.4%
Niner	0.4%
Orbea	0.4%
Salsa	0.4%
Scor	0.4%
Starling	0.4%
Yeti	0.4%
Misc. / Fill-in	2.6%

Non-Moto Activities In Which You Participate Or Follow
Mountain biking	39.3%
Camping	39.0%
Shooting	32.7%
Fishing	31.9%
Walking	29.9%
Hiking	29.4%
Golf	21.5%
Boating	21.4%
Hunting	20.9%
Video gaming	20.4%
Swimming	18.5%
Moto GP	15.9%
Running	15.7%
Football	14.6%
Formula 1	13.8%
Baseball	12.5%
Skiing	12.1%
Drag racing	11.7%
Snowboarding	11.7%
Bowling	11.6%
Side by sides	11.6%
BMX	11.1%
Road cycling	10.9%
Kayaking	10.8%
Basketball	10.6%
Body building	10.3%
Snowmobiling	9.9%
Karting	9.7%
Jet skiing	9.5%
RC	9.5%
Hockey	9.5%
NASCAR	8.0%
Quads	7.7%
Off-road truck racing	7.3%
MMA	7.2%
Skateboarding	7.1%
Surfing	6.7%
Indy Car	6.6%
Wakeboarding	6.1%
Soccer	6.0%
CrossFit	5.9%
Rally	5.9%
Boxing	5.6%
Climbing	5.4%
Waterskiing	4.7%
Tennis	4.4%
Horseback riding	4.2%
Paintball	3.9%
Autocross	3.6%
Scuba diving	3.3%
Snow biking	2.8%
Rugby	2.4%
Sailing	1.8%
Lacrosse	1.3%
Cricket	1.1%
Pickleball	0.3%
Misc. / Fill-in	5.1%