test
test
2024 Vital MX Audience Survey
OVERVIEW
Demographics:
Raced in the Past 12 Months
34.0%
Have Kids (under 18) in Houshold that Ride
35.4%
Will Buy a New Bike in the Next Year
37.1%
Will Buy New Riding Gear in the Next Year
56.6%
Avg. Household Income
$134,890
Select Product Category Winners:
Bike to Buy
20.5% YAMAHA
Bike to Buy, 250 4-Stroke
28.6% YAMAHA
Bike to Buy, 450 4-Stroke
25.5% YAMAHA
Riding Gear to Buy
12.7% ALPINESTARS
Helmet to Buy
15.4% BELL
Exhaust to Buy
40.0% FMF
Demographic Information
Gender:
Male
95.5%
Female
4.5%
Marital Status:
Married
65.2%
Single
34.8%
Age:
Average
45
Median
46
19 or under
6.6%
20-29
9.5%
30-39
19.1%
40-49
18.7%
50-59
25.4%
60 or older
20.8%
Years Riding:
Less than a year
2.5%
1-2 years
3.5%
3-5 years
7.3%
6-10 years
8.0%
11-15 years
8.0%
16-20 years
9.9%
21 or more years
60.9%
Kids in Household (under 18) that Ride:
Yes
35.4%
Number of Kids in household that ride:
1
47.5%
2
32.5%
3
12.9%
4 or more
7.2%
Highest Level of Education:
Less than high school
4.9%
High school
25.8%
Some college
27.6%
College
30.4%
Postgraduate degree
11.3%
Household Income:
Average
$134,890
Median
$112,500
Under $25,000
5.2%
$25,001 - $50,000
7.2%
$50,001 - $75,000
11.1%
$75,001 - $100,000
13.9%
$100,001 - $125,000
13.1%
$125,001 - $150,000
11.6%
$150,001 - $175,000
8.9%
$175,001 - $200,000
7.5%
$200,001 - $225,000
6.2%
$225,001 - $250,000
3.6%
$250,001 or more
11.8%
Countries, Survey Responses:
United States
76.0%
Canada
7.2%
Australia
5.7%
United Kingdom
2.5%
New Zealand
1.2%
South Africa
0.8%
Sweden
0.7%
France
0.4%
Germany
0.4%
Italy
0.4%
States, Survey Responses:
California
15.4%
Texas
6.5%
Florida
5.0%
Pennsylvania
4.5%
Washington
4.3%
Arizona
4.2%
Ohio
3.8%
Michigan
3.6%
Oregon
3.0%
Colorado
2.9%
Countries, Site Traffic:
United States
65.6%
Australia
7.1%
Canada
5.7%
United Kingdom
5.5%
China
1.3%
New Zealand
1.2%
France
1.2%
Sweden
1.0%
Germany
0.9%
Netherlands
0.8%
States, Site Traffic:
California
15.0%
Texas
7.6%
Washington
7.1%
Florida
6.3%
New York
6.2%
Virginia
5.5%
Georgia
5.3%
Illinois
5.2%
Michigan
4.1%
Ohio
4.0%
Main Sources Of Motocross Information:
Motocross websites
66.7%
Social Media
52.3%
Riding Friends
39.4%
Podcasts
35.3%
Magazines
29.3%
Television
26.9%
Online retailer websites
24.9%
Manufacturer websites
22.9%
Local motorcycle shop
20.7%
Misc. / Fill-in
3.1%
Motocross Activity
Own a motocross bike:
Yes
80.8%
Motocross Bike Currently Owned:
Yamaha
23.0%
KTM
21.3%
Honda
20.7%
Kawasaki
12.3%
Husqvarna
7.8%
Suzuki
6.2%
Gas Gas
2.6%
Beta
2.1%
Maico
0.5%
Stark
0.4%
TM
0.4%
Sherco
0.4%
Bultaco
0.4%
BMW
0.2%
CZ
0.2%
Cobra
0.2%
Misc. / Fill-in
1.4%
Size of Primary Bike:
50-85
3.9%
100-110
1.2%
125
7.4%
150
2.1%
200-230
2.4%
250
34.5%
300
8.3%
350
6.2%
400
1.7%
450
23.3%
500 or bigger
5.8%
Electric
0.6%
Misc. / Fill-in
2.6%
Primary Bike 2-stroke or 4-stroke:
2-Stroke
42.3%
4-Stroke
57.7%
Total Dirt/Motocross Bikes in Household:
Average
3
1
19.7%
2
23.6%
3
17.4%
4
14.1%
5 or more
25.2%
Type of Dirt/Motocross Bikes in Household:
Motocross
77.1%
Off-Road (enduro, trail, XC)
44.7%
Pit Bike
21.2%
Dual-Sport
17.1%
Vintage
15.5%
Trials
5.6%
Supermoto
3.7%
Flat Track
2.3%
Misc. / Fill-in
4.0%
Where Normally Buy New Parts:
Online retailer
53.9%
Local dealer / local shop
39.1%
Direct from manufacturer website
7.0%
E-commerce Buy From Most Often:
Rocky Mountain ATV/MC
38.5%
MotoSport
20.1%
Undecided
13.6%
Amazon
4.0%
24MX
3.3%
Ebay
2.8%
MX Store
2.4%
Fortnine
1.6%
Revzilla
1.6%
BTO Sports
1.5%
Partzilla
1.2%
Dennis Kirk
1.1%
Chaparral
0.9%
AOMC
0.5%
MX Locker
0.4%
Babbits
0.3%
Bob’s Cycle Supply
0.3%
KTM-Parts
0.3%
Slavens Racing
0.3%
DirtBikeBitz
0.3%
Motorcycle Superstore
0.3%
2 Wheel Parts Supply
0.2%
Bike Bandit
0.2%
Misc. / Fill-in
4.2%
Sources Used For Product Research:
Motocross websites / online product reviews
64.3%
Online retailer websites
43.3%
Riding friends
43.0%
Manufacturer websites
37.6%
Social media
36.9%
Local motorcycle shop
33.7%
Magazines
31.3%
Podcasts
24.9%
Misc. / Fill-in
4.9%
How Often Ride:
Average
1.1 times per week
4 or more times a week
8.0%
2-3 times a week
17.5%
About once a week
22.9%
2-3 times a month
18.8%
About once a month
12.4%
I don't ride regularly
20.4%
Favorite Type of Riding:
Motocross tracks
43.9%
Off-Road (trail riding, enduro, etc)
35.3%
Adventure
3.8%
Street / Road
3.5%
Dual Sport
2.8%
Vintage MX
2.8%
Trials
1.8%
Endurocross
1.3%
Sand Dunes
0.9%
Freestyle
0.9%
Supermoto
0.7%
Flat Track
0.7%
Arenacross
0.4%
Ice
0.4%
Misc. / Fill-in
0.8%
Types of Riding Done in the past 12 months:
Off-Road (trail riding, enduro, etc)
62.4%
Motocross tracks
60.4%
Street / Road
25.7%
Adventure
18.8%
Dual Sport
15.5%
Vintage MX
8.8%
Sand Dunes
8.7%
Trials
7.7%
Endurocross
6.4%
Arenacross
5.5%
Flat Track
4.4%
Freestyle
3.6%
Supermoto
3.1%
Ice
2.0%
Misc. / Fill-in
2.5%
Raced in past 12 months:
Yes
34.0%
If 'Yes," What Type of race:
Motocross
69.5%
Off-road (GNCC, Desert, Hare & Hound, Worcs, etc)
39.9%
Vintage MX
12.0%
Arenacross
11.0%
Endurocross
5.2%
Flat Track
5.1%
Trials
2.8%
Hill Climb
2.4%
Supermoto
2.4%
Ice
1.6%
Misc. / Fill-in
4.8%
Types of motorcycle racing followed:
AMA Supercross
81.0%
Pro Motocross / Outdoor nationals
72.2%
MXGP
47.9%
Amateur Motocross nationals
43.6%
World Supercross
34.4%
GNCC
29.0%
Arenacross
26.8%
Hard / Extreme enduro
24.2%
MotoGP
23.0%
Endurocross
18.6%
Dakar / Rally racing
17.9%
Baja / Desert racing
14.2%
World Superbike
9.4%
Flat track
8.6%
Moto America
8.2%
Misc. / Fill-in
6.2%
Work (or have worked) in a motorcycle shop:
Yes, I previously worked in a motorcycle shop
20.5%
Yes, I currently work in a motorcycle shop
5.3%
Dirt / Motocross Bike Purchase Intent
New motocross/dirt bike:
Will replace in next 12 months
37.1%
If “yes,” WHAT SIZE:
50-85
5.4%
100-110
2.1%
125
8.0%
150
2.3%
200-230
1.5%
250
31.0%
300
10.6%
350
7.0%
400
0.6%
450
22.2%
500 or bigger
4.9%
Electric
2.9%
Misc. / Fill-in
1.4%
If “yes,” 2-STROKE OR 4-STROKE:
2-Stroke
40.2%
4-Stroke
59.8%
If “yes,” what TYPE:
Motocross
62.0%
Off-Road (enduro, trail, XC)
24.2%
Dual-Sport
4.9%
Adventure
2.3%
Pit Bike
1.8%
Vintage
1.4%
Supermoto
1.3%
Trials
0.9%
Flat Track
0.6%
Misc. / Fill-in
0.6%
IF “YES,” WHAT BRAND:
Yamaha
20.5%
KTM
20.3%
Honda
15.3%
Undecided
10.7%
Kawasaki
9.7%
Husqvarna
8.1%
Gas Gas
3.6%
Beta
2.9%
Suzuki
2.8%
Stark
2.0%
Sherco
0.7%
Triumph
0.7%
Cobra
0.6%
TM
0.4%
BMW
0.2%
Bultaco
0.2%
Misc. / Fill-in
1.3%
IF “YES,” BRAND OF BIKE, 125 2-STROKE:
Yamaha
36.9%
KTM
15.6%
Undecided
13.9%
Honda
7.4%
Husqvarna
6.6%
Kawasaki
4.9%
Suzuki
4.1%
Gas Gas
3.3%
Sherco
2.5%
Beta
1.6%
Responses
1.6%
Bultaco
0.8%
TM
0.8%
IF “YES,” BRAND OF BIKE, 250 2-STROKE:
Yamaha
32.7%
KTM
18.3%
Undecided
11.9%
Honda
9.4%
Kawasaki
9.4%
Gas Gas
5.0%
Suzuki
5.0%
Husqvarna
3.0%
Beta
2.0%
Sherco
2.0%
TM
0.5%
Misc. / Fill-in
1.0%
IF “YES,” BRAND OF BIKE, 250 4-STROKE:
Yamaha
28.6%
Honda
21.3%
Kawasaki
16.2%
Undecided
11.1%
KTM
10.5%
Husqvarna
4.8%
Suzuki
3.1%
Gas Gas
1.1%
Sherco
0.3%
TM
0.3%
Misc. / Fill-in
2.9%
IF “YES,” BRAND OF BIKE, 450 4-STROKE:
Yamaha
25.5%
Honda
24.9%
Kawasaki
15.0%
KTM
12.5%
Undecided
7.4%
Husqvarna
5.1%
Suzuki
4.6%
Gas Gas
2.5%
Beta
0.8%
TM
0.3%
Misc. / Fill-in
1.5%
Motocross Gear, Parts & Accessories Purchase Intent
RIDING GEAR:
Will replace in next 12 months
56.6%
IF “YES,” WHAT BRAND:
Undecided
23.8%
Alpinestars
12.7%
Fox Racing
11.5%
Fly
8.2%
FXR
7.1%
Troy Lee Designs
5.9%
Fasthouse
5.2%
O'Neal
4.4%
Thor
3.8%
Klim
2.8%
MSR
1.5%
Seven
1.4%
Leatt
1.2%
Canvas MX
0.7%
Moose Racing
0.7%
Acerbis
0.6%
Answer
0.6%
Shift
0.6%
One Industries
0.5%
Renen
0.5%
JT Racing
0.4%
Aektiv
0.4%
Husqvarna Apparel
0.3%
AXO
0.3%
Callus Moto
0.3%
250 London
0.3%
509
0.3%
KTM PowerWear
0.2%
UFO
0.2%
FTA
0.2%
Misc. / Fill-in
3.4%
GLOVES:
Will replace in next 12 months
53.4%
IF “YES,” WHAT BRAND:
Undecided
27.0%
Fox Racing
13.0%
Alpinestars
9.0%
100%
7.6%
Fly
7.0%
Troy Lee Designs
4.9%
FXR
4.9%
Fasthouse
4.3%
O’Neal
3.0%
Thor
2.9%
Fist
2.1%
Klim
1.4%
MSR
1.2%
Seven
1.0%
Leatt
0.9%
Deft Family
0.7%
Moose Racing
0.6%
Answer
0.6%
Acerbis
0.6%
AOT Racing
0.5%
KTM PowerWear
0.4%
Mechanix Wear
0.4%
JT Racing
0.4%
Renen
0.4%
509
0.3%
AXO
0.3%
Callus Moto
0.3%
Shift
0.3%
Aektiv
0.3%
ONE Industries
0.3%
Bolt
0.2%
EVS
0.2%
Canvas MX
0.2%
Novik
0.2%
Misc. / Fill-in
2.3%
HELMET:
Will replace in next 12 months
37.7%
IF “YES,” WHAT BRAND:
Undecided
19.2%
Bell
15.4%
6D
10.9%
Alpinestars
8.9%
Arai
6.6%
Fly
6.4%
Shoei
6.3%
Fox Racing
6.1%
Troy Lee Designs
5.5%
Airoh
2.8%
Leatt
1.6%
O'Neal
1.4%
FXR
0.9%
LS2
0.9%
Klim
0.8%
HJC
0.8%
AGV
0.7%
509
0.6%
Thor
0.6%
Acerbis
0.4%
Scorpion
0.4%
EVS
0.3%
Misc. / Fill-in
2.4%
GOGGLES:
Will replace in next 12 months
40.6%
IF “YES,” WHAT BRAND:
100%
37.3%
Undecided
16.2%
Oakley
14.1%
Scott
10.8%
EKS Brand
4.3%
Fox Racing
2.8%
Spy
1.6%
Flow Vision Company
1.4%
Fly
1.3%
Leatt
1.2%
Smith Optics
0.9%
FMF Vision
0.7%
509
0.6%
Havoc
0.6%
FXR
0.5%
Factory Ride
0.5%
Answer
0.4%
Thor
0.4%
Blur
0.3%
Dragon
0.3%
Viral
0.3%
EVS
0.2%
Klim
0.2%
Von Zipper
0.2%
Misc. / Fill-in
2.9%
BOOTS:
Will replace in next 12 months
34.7%
IF “YES,” WHAT BRAND:
Alpinestars
48.4%
Gaerne
15.0%
Undecided
14.6%
Fox Racing
6.7%
Sidi
6.5%
Leatt
1.5%
O'Neal
1.4%
Fly
1.1%
Thor
1.0%
Forma
0.7%
AXO
0.4%
MSR
0.4%
Acerbis
0.3%
KTM PowerWear
0.3%
Moose Racing
0.2%
Misc. / Fill-in
1.8%
NECK PROTECTION:
Will replace in next 12 months
7.9%
IF “YES,” WHAT BRAND:
Undecided
30.9%
Leatt
26.0%
Alpinestars
15.1%
Atlas
9.7%
EVS
6.0%
Fly
3.7%
KTM PowerWear
2.8%
Troy Lee Designs
2.6%
UFO
1.2%
Ortema
0.9%
Omega
0.7%
Moveo
0.2%
Misc. / Fill-in
0.2%
CHEST PROTECTOR:
Will replace in next 12 months
19.5%
IF “YES,” WHAT BRAND:
Undecided
29.5%
Alpinestars
25.3%
Leatt
10.3%
Fox Racing
8.1%
Thor
4.5%
EVS
3.4%
Troy Lee
3.3%
Fly
2.9%
RXR Protect
1.6%
Acerbis
1.4%
Atlas
1.4%
HRP Sports
1.1%
O'Neal
1.1%
100%
1.0%
MotocrossVest
0.9%
Answer
0.6%
AXO
0.6%
KTM
0.5%
Moose Racing
0.5%
UFO
0.4%
Klim
0.3%
Scott
0.3%
Six Six One
0.3%
Misc. / Fill-in
0.8%
KNEE PROTECTION:
Will replace in next 12 months
18.7%
IF “YES,” WHAT BRAND:
Undecided
31.0%
EVS
16.4%
Leatt
8.7%
Asterisk
7.8%
Alpinestars
7.6%
Mobius
5.7%
POD MX
5.3%
CTi
5.1%
Fox Racing
3.5%
Acerbis
1.6%
Thor
1.2%
Fly
1.0%
Troy Lee Designs
1.0%
A.R.C.
0.6%
Scott
0.5%
DonJoy
0.4%
Answer
0.3%
AXO
0.2%
Moose Racing
0.2%
O'Neal
0.2%
Ortema
0.2%
Misc. / Fill-in
1.7%
EXHAUST:
Will replace in next 12 months
23.5%
IF “YES,” WHAT BRAND:
FMF
40.0%
Pro Circuit
18.1%
Undecided
12.4%
Yoshimura
9.0%
Akrapovic
5.5%
Bill's Pipes
3.6%
HGS
1.6%
DEP
0.8%
Scalvini
0.7%
DG Performance
0.6%
Big Gun
0.6%
Doma
0.5%
Dr. D / Dubach
0.5%
Leo Vince
0.5%
KTM PowerParts
0.4%
Bud Racing
0.3%
Dynoport
0.3%
Lexx
0.3%
Arrow
0.2%
GYTR
0.2%
PFR
0.2%
Rocket
0.2%
Misc. / Fill-in
3.3%
GRAPHICS:
Will replace in next 12 months
33.3%
IF “YES,” WHAT BRAND:
Undecided
31.2%
DeCal Works
12.4%
SKDA
6.5%
Backyard Design
5.7%
Bike Graphix
2.4%
Factory Effex
2.4%
Throttle Jockey
1.7%
Rival Ink
1.4%
139 Designs
1.1%
Fusion Graphix
1.1%
Throttle Syndicate
1.0%
D'Cor Visuals
1.0%
HBD Moto Grafx
1.0%
180 Decals
0.9%
Factory Backing
0.9%
Roost MX
0.9%
Attack Graphics
0.8%
MX Graphics
0.7%
EVO MX
0.7%
Motocal
0.7%
Black Diamond
0.6%
N-Style
0.6%
Split Designs Co
0.6%
MotoCutz
0.5%
ERA Moto Co
0.5%
FMF
0.5%
Rad Designs
0.5%
Scrub Designz
0.5%
Pro Circuit
0.4%
ArcticFX Graphics
0.3%
Aggressive Graphix
0.3%
Blackbird Racing
0.3%
Guts Racing
0.3%
Lime Nine
0.3%
MotoSport
0.3%
2 Guys MX Graphix
0.2%
3B Graphics
0.2%
Armored Graphix
0.2%
Enjoy Mfg
0.2%
KTM PowerParts
0.2%
Kustom MX
0.2%
OMX
0.2%
Viscid Designs
0.2%
Misc. / Fill-in
17.5%
TIRES:
Will replace in next 12 months
59.1%
IF “YES,” WHAT BRAND:
Dunlop
46.7%
Undecided
14.8%
Michelin
8.7%
Pirelli
5.6%
Bridgestone
5.5%
Maxxis
3.5%
IRC
2.7%
Kenda
2.1%
Tusk
1.3%
Metzler
1.3%
Shinko
1.3%
Mitas
1.1%
Hoosier
1.0%
Motoz
1.0%
Golden Tyre
0.8%
Artrax
0.3%
Cheng Shin
0.3%
Continental
0.3%
Rinaldi
0.2%
Plews Tyres
0.2%
Misc. / Fill-in
1.3%
HANDLEBARS:
Will replace in next 12 months
20.9%
IF “YES,” WHAT BRAND:
Renthal
41.6%
Pro Taper
26.5%
Undecided
9.9%
ODI
6.6%
Mika Metals
4.2%
Fasst Company/Flexx Handlebars
2.9%
Phoenix Handlebars
1.5%
Fly
1.0%
Tusk
1.0%
Astra Offroad
0.7%
Neken
0.6%
Acerbis
0.5%
Husqvarna
0.4%
Scar
0.4%
Azonic
0.3%
KTM PowerParts
0.3%
Magura
0.3%
O'Neal
0.3%
Misc. / Fill-in
1.2%
GRIPS:
Will replace in next 12 months
42.1%
IF “YES,” WHAT BRAND:
ODI (including Emig)
41.1%
Renthal
18.7%
Undecided
13.6%
Pro Taper
10.4%
Scott
2.1%
Pro Grip
1.9%
Oury
1.1%
KTM PowerParts
1.0%
Domino
0.8%
OEM
0.8%
Fly
0.8%
Mika Metals
0.7%
A'ME
0.7%
Moose Racing
0.6%
O'Neal
0.5%
Husqvarna
0.4%
Motion Pro
0.4%
Phoenix Handlebars
0.4%
Torc1
0.4%
MSR
0.3%
Troy Lee Designs
0.3%
Avon
0.2%
Bud Racing
0.2%
EKS Brand
0.2%
Hammerhead
0.2%
Scar
0.2%
Misc. / Fill-in
1.7%
LEVERS:
Will replace in next 12 months
18.6%
IF “YES,” WHAT BRAND:
ASV
25.2%
Undecided
20.5%
ARC
17.1%
OEM
7.0%
Works Connection
4.5%
Pro Taper
3.4%
Tusk
2.8%
KTM PowerParts
2.1%
Zeta
1.7%
Magura
1.4%
Enduro Engineering
1.2%
GYTR
1.2%
Motion Pro
1.2%
AS3 Performance
1.0%
Polisport
0.9%
Moose Racing
0.8%
Pro Circuit
0.8%
Flo Motorsports
0.6%
Renthal
0.6%
Bud Racing
0.5%
Fly Hard Parts
0.5%
Husqvarna
0.5%
Apico
0.3%
Hammerhead
0.3%
Scar
0.3%
Sunline
0.3%
Factor MRC
0.2%
Streamline Industries
0.2%
Torc1
0.2%
Misc. / Fill-in
2.5%
CLUTCH:
Will replace in next 12 months
19.9%
IF “YES,” WHAT BRAND:
Hinson
28.1%
Rekluse
20.9%
OEM
18.1%
Undecided
12.8%
Tusk
3.7%
Barnett
3.6%
EBC
3.0%
GYTR
2.1%
Boyesen
1.7%
ProX
1.6%
Wiseco
1.3%
Bud Racing
0.7%
Moose Racing
0.7%
DP
0.3%
ESR
0.2%
Misc. / Fill-in
1.0%
PISTON:
Will replace in next 12 months
26.7%
IF “YES,” WHAT BRAND:
Undecided
34.3%
Wiseco
17.4%
OEM
13.6%
Vertex
10.1%
Wossner
3.8%
ProX
2.9%
KTM PowerParts
2.7%
Athena
2.2%
GYTR
1.9%
Pro Circuit
1.9%
Husqvarna
1.4%
JE
1.2%
CP-Carrillo
1.2%
Hot Rods
0.8%
Namura
0.8%
Arias
0.7%
Bud Racing
0.6%
Mahle
0.5%
Cosworth
0.4%
Moose Racing
0.3%
Venom
0.3%
S3
0.2%
VHM
0.2%
Misc. / Fill-in
0.9%
FOOTPEGS:
Will replace in next 12 months
13.5%
IF “YES,” WHAT BRAND:
Undecided
22.8%
Flo Motorsports
11.6%
Raptor Titanium
10.5%
IMS
9.4%
Fastway / Ankle Savers
7.8%
Pro Pegs Titanium
4.9%
Pro Taper
2.6%
Scar Racing
2.3%
Works Connection
2.3%
Fasst Company
2.0%
Tusk
2.0%
DRC / Zeta
1.7%
KTM PowerParts
1.7%
OEM
1.7%
AS3 Performance
1.5%
Moose Racing
1.4%
PivotPegz
1.4%
Pro Circuit
1.4%
Apico
1.1%
Bud Racing
0.8%
Hammerhead
0.8%
Lightspeed
0.8%
Warp 9
0.8%
Akrapovic
0.5%
Fly Hard Parts
0.5%
Moto Stuff
0.5%
Nihilo
0.5%
Pro Moto Billet
0.5%
RHK
0.5%
MSR
0.3%
Pro Armor
0.3%
Turner
0.3%
Two Brothers
0.3%
Misc. / Fill-in
2.7%
RIMS:
Will replace in next 12 months
12.7%
IF “YES,” WHAT BRAND:
Excel
31.9%
D.I.D
16.0%
Dubya
13.9%
Undecided
13.7%
Tusk
5.4%
Warp 9
3.9%
OEM
2.5%
SM Pro
1.9%
Pro-Wheel
1.6%
Alpina
1.2%
MX Champ
0.9%
Moose Racing
0.7%
Bud Racing
0.5%
Notako
0.5%
Sun
0.5%
Misc. / Fill-in
4.9%
HUBS:
Will replace in next 12 months
7.4%
IF “CUSTOM,” WHAT BRAND:
Dubya
22.2%
Undecided
17.5%
Talon
8.9%
Excel Pro Series G2
6.5%
Haan
6.5%
Kite
5.8%
Warp 9
5.2%
FasterUSA
4.9%
Tusk
4.6%
OEM
4.0%
Pro-Wheel
1.8%
SM Pro Wheels
1.5%
Sunline
1.5%
DNA
1.2%
Bud Racing
0.9%
G-Force Richter
0.6%
LSR
0.6%
MX Champ
0.6%
TCR
0.6%
Psychic MX
0.3%
RAD Mfg.
0.3%
Misc. / Fill-in
3.7%
SPROCKET:
Will replace in next 12 months
39.3%
IF “YES,” WHAT BRAND:
Renthal
32.6%
Undecided
17.6%
Dirt Tricks
9.4%
JT
6.8%
Sunstar
5.3%
Supersprox
3.8%
Mika Metals
3.1%
Primary Drive
2.9%
Pro Taper
2.4%
OEM
2.2%
KTM PowerParts
1.2%
Vortex
1.1%
AFAM
0.9%
DDC
0.9%
Moose Racing
0.8%
RK
0.8%
Iron Man
0.6%
Moto-Master
0.6%
Talon
0.6%
Sidewinder
0.6%
Husqvarna
0.5%
GYTR
0.5%
Chain Gang
0.4%
ProX
0.4%
Sprocket Specialists
0.4%
Fly Hard Parts
0.3%
Bud Racing
0.2%
PBI
0.2%
Tag
0.2%
Misc. / Fill-in
2.7%
CHAIN:
Will replace in next 12 months
43.5%
IF “YES,” WHAT BRAND:
DID
42.6%
Undecided
15.4%
Renthal
13.1%
RK Chain
6.4%
Primary Drive
3.6%
Regina
3.2%
EK
2.3%
Sunstar
2.3%
Pro Taper
1.5%
Mika Metals
1.5%
CZ
0.8%
KTM PowerParts
0.8%
Fire Power
0.7%
AFAM
0.6%
Moose Racing
0.5%
JT
0.5%
GYTR
0.4%
ProX
0.4%
Tsubaki
0.4%
Fly Hard Parts
0.3%
Vortex
0.3%
Bud Racing
0.2%
KMC
0.2%
MSR
0.2%
Parts Unlimited
0.2%
Misc. / Fill-in
1.5%
BRAKE PADS:
Will replace in next 12 months
32.8%
IF “YES,” WHAT BRAND:
EBC
23.3%
Undecided
20.4%
OEM
16.0%
Brembo
9.8%
Galfer
7.2%
Braking
5.9%
KTM PowerParts
3.2%
DP Brakes
2.3%
Tusk
2.3%
Renthal
1.6%
Moto-Master
1.5%
Ferodo
1.2%
Husqvarna
0.9%
Moose Racing
0.8%
SBS Brakes
0.6%
Mika Metals
0.5%
Pro Taper
0.4%
ProX
0.4%
Moto Stuff
0.2%
Misc. / Fill-in
1.3%
BRAKE ROTORS:
Will replace in next 12 months
25.7%
IF “YES,” WHAT BRAND:
Undecided
42.6%
Galfer
12.0%
Braking
10.9%
OEM
7.9%
Brembo
7.8%
EBC
5.3%
Moto-Master
2.6%
KTM PowerParts
1.9%
Tusk
1.6%
All Balls
1.0%
Husqvarna
0.8%
Dirt Tricks
0.7%
Moto Stuff
0.7%
DP Brakes
0.5%
Moose Racing
0.5%
ProX
0.4%
Bullet Proof Designs
0.4%
JT
0.4%
SBS
0.3%
Turner
0.3%
Misc. / Fill-in
1.3%
PLASTICS:
Will replace in next 12 months
25.6%
IF “YES,” WHAT BRAND:
Acerbis
37.9%
Undecided
14.9%
UFO
11.1%
Polisport
8.8%
OEM
8.5%
Cycra
5.9%
KTM PowerParts
3.5%
DC Plastics
2.1%
Husqvarna
1.6%
RTech
1.4%
MX Plastics
1.2%
Maier
0.9%
TX Race
0.7%
VMX
0.6%
Preston Petty Products
0.5%
Misc. / Fill-in
0.5%
Handguards:
Will replace in next 12 months
14.4%
IF “YES,” WHAT BRAND:
Acerbis
37.0%
Undecided
22.8%
Cycra
13.4%
Bark Buster
5.6%
Tusk, Enduro Engineering
5.3%
KTM PowerParts
3.4%
Pro Taper
1.8%
OEM
1.5%
Zeta
1.4%
Renthal
1.1%
Polisport
1.0%
Fastway
0.8%
Dirt Tricks
0.7%
Moose Racing
0.7%
PowerMadd
0.7%
Reflex Racing
0.7%
UFO
0.6%
Maier
0.4%
P3 Carbon
0.4%
Giant Loop
0.3%
Misc. / Fill-in
0.3%
SEAT OR SEAT COVER:
Will replace in next 12 months
26.8%
IF “YES,” SEAT OR SEAT COVER:
Seat
28.9%
Seat cover
71.1%
IF “SEAT,” WHAT BRAND:
Guts
32.7%
Seat Concepts
26.6%
Undecided
12.8%
KTM PowerParts
4.5%
Enduro Engineering
3.5%
MotoSeat
2.9%
Acerbis
2.6%
OEM
2.6%
Moose Racing
1.9%
Factory Effex
1.3%
SDG
1.3%
Polisport
1.0%
Husqvarna
0.6%
Factory Backing
0.3%
Think
0.3%
Misc. / Fill-in
5.1%
IF “SEAT COVER,” WHAT BRAND:
Guts
36.2%
Undecided
16.8%
Thrill Seekers
8.8%
MotoSeat
4.5%
SKDA
2.4%
D'cor Visuals
2.2%
Seat Concepts
2.2%
DeCal Works
2.1%
Throttle Jockey
2.1%
Factory Effex
2.0%
OEM
1.3%
Acerbis
1.2%
Factory Seat
1.2%
One Gripper
1.2%
Ceet
1.0%
KTM PowerParts
0.9%
Bud Racing
0.8%
Enjoy Mfg
0.8%
Backyard Designs
0.7%
SDG
0.7%
Tecnosel
0.7%
Traction MX
0.7%
Attack Graphics
0.5%
Bike Graphix
0.5%
Blackbird
0.5%
Evo-MX
0.5%
N-Style
0.5%
Strike Seats
0.5%
Hi-Flite
0.4%
AS3 Performance
0.3%
DR Trim
0.3%
MotoSport
0.3%
One Industries
0.3%
S4MX
0.3%
Misc. / Fill-in
5.0%
SUSPENSION SERVICE:
Will service in next 12 months
39.2%
IF “YES,” WHAT SUSPENSION COMPANY:
Undecided
20.5%
Factory Connection
9.2%
Race Tech
8.8%
Enzo
3.7%
Moto4Play
2.6%
Pro Circuit
1.8%
MX-Tech
1.8%
Pro-Action
1.7%
RG3
1.6%
AHM Factory Services
1.6%
EVO
1.6%
Öhlins
1.4%
WP, North America
1.3%
AEO/REP
1.2%
TBT
1.1%
Fox Factory
0.8%
Superior Suspension Settings
0.8%
JBI Suspension
0.7%
707 Racing
0.7%
JMR Suspension
0.6%
PR2
0.6%
K-Tech
0.5%
Precision Concepts
0.5%
Powerband Racing
0.5%
Enduro Engineering
0.4%
Graeme Brough
0.4%
Noleen
0.4%
Shock Therapy
0.4%
Solid Performance
0.4%
SRS
0.4%
Technical Touch
0.4%
TZR
0.4%
Chad's Offroad
0.3%
Enduro Spec
0.3%
Fastlap
0.3%
Independent Race Shop
0.3%
JM Racing
0.3%
KPS
0.3%
Litz Racing
0.3%
N2Dirt Suspension
0.3%
Bonzi
0.3%
Tech Care
0.3%
812 Suspension
0.3%
Bud Racing
0.3%
Choice
0.3%
Costanzo
0.3%
MCR
0.3%
Performance Factory
0.3%
Pro-Moto
0.3%
RMR
0.3%
Schmidt Performance
0.3%
Six 12
0.3%
405 Mods
0.3%
MRP
0.3%
Total Control
0.3%
A1 Racing
0.2%
Beck's Tech
0.2%
Dick's Racing
0.2%
Dirt Works
0.2%
FCR
0.2%
JP Speed
0.2%
Lainer Suspension
0.2%
Moto-Vations
0.2%
Motoworks
0.2%
Podium Works
0.2%
Pro Racing
0.2%
Protune Suspension
0.2%
Racers Edge Performance
0.2%
Reiger Suspension
0.2%
TF Racing
0.2%
Trail Tricks
0.2%
Misc. / Fill-in
21.5%
Engine Service:
Will service in next 12 months
11.8%
IF “YES,” WHAT ENGINE COMPANY:
Undecided
24.2%
Twisted Development
8.4%
Pro Circuit
7.6%
Tom Morgan Racing
3.1%
Race Tech
2.2%
Bill's Pipes
1.8%
Haeseker Racing
1.8%
Bondi
1.6%
HP Race Development
1.6%
Yoshimura
1.6%
Tokyo Mods
1.3%
Lynk's Racing
1.1%
Boyko Racing
0.9%
OEM Dealer
0.9%
PR2
0.9%
Bud Racing
0.7%
Millennium Technologies
0.7%
Power Seal USA
0.7%
Tom Zont Racing
0.7%
XPR
0.7%
AHM Factory Services
0.4%
Big Bore Thumpers
0.4%
Bonzi
0.4%
C4 MX
0.4%
DH1 Mods
0.4%
Dick's Racing
0.4%
Eric Gorr
0.4%
JGRMX
0.4%
LA Sleeve
0.4%
Rocket Exhaust
0.4%
Varner
0.4%
Watts Perfections
0.4%
WMR Competition Performance
0.4%
DC Powerhouse
0.2%
Finish Line Engines
0.2%
Inside Line MX
0.2%
JMS
0.2%
Matt Norris Engineering
0.2%
Matto Cycle
0.2%
MX Shock
0.2%
MX Zone
0.2%
PDR
0.2%
Pro-Prept Motocross
0.2%
Proven Moto
0.2%
R&D Racing
0.2%
Ron Hamp
0.2%
TBT
0.2%
Misc. / Fill-in
28.9%
TRIPLE CLAMP:
Will replace in next 12 months
8.2%
IF “YES,” WHAT BRAND:
X-Trig
34.7%
Ride Engineering
13.0%
Undecided
12.1%
Luxon MX
9.0%
Pro Circuit
7.4%
KTM PowerParts
3.4%
Applied
2.8%
RG3
2.8%
NEKEN
2.2%
Scar Racing
1.5%
Bud Racing
1.2%
OEM
1.2%
Husqvarna
0.9%
Moose Racing
0.9%
Kite
0.6%
Misc. / Fill-in
6.2%
BIKE STAND:
Will replace in next 12 months
12.4%
IF “YES,” WHAT BRAND:
Undecided
61.3%
Matrix Concepts
6.5%
Acerbis
4.4%
Harbor Freight
3.8%
Works Connection
1.9%
Fly
1.7%
Tusk
1.6%
Pro Circuit
1.6%
KTM PowerParts
1.4%
FMF
1.4%
24mx
1.4%
MotoSport
1.4%
Cycra
1.2%
ASV
1.0%
Akrapovic
0.9%
Polisport
0.9%
Moose Racing
0.8%
Risk Racing
0.8%
MotoConcepts
0.7%
Bud Racing
0.5%
OEM
0.5%
Universal
0.4%
DRC
0.3%
Pit Posse
0.3%
MSR
0.3%
Husqvarna
0.2%
Scar
0.2%
Misc. / Fill-in
2.5%
FUEL TYPE:
Pump gas
73.7%
Race fuel
26.3%
IF “RACE FUEL,” WHAT BRAND:
VP Racing Fuels
61.6%
Sunoco
8.4%
Avgas
6.1%
BP
3.9%
Renegade
3.4%
Shell
2.4%
KTM Racing Fuel
1.8%
ETS
1.7%
Klotz
1.4%
Elf
1.2%
Trick
1.1%
Aspen
0.8%
Torco
0.7%
Dragon
0.6%
F&L
0.6%
Rocket Fuel
0.5%
Base
0.3%
Gulf
0.3%
Monster
0.2%
Nutec
0.2%
Powermist
0.2%
Misc. / Fill-in
2.4%
FAVORITE OIL:
Maxima
16.5%
Amsoil
10.4%
Motul
9.1%
Motorex
7.7%
Undecided
7.5%
Bel-Ray
6.5%
Yamalube
6.4%
KTM / Motorex
5.2%
Castrol
4.2%
Hondaline
3.6%
Shell Rotella
3.3%
Klotz
2.3%
Lucas
2.2%
Kawasaki
1.3%
Mobil
1.2%
Liqui Moly
1.1%
Redline
1.0%
Spectro
1.0%
Blud Lubricants
1.0%
Valvoline
0.8%
Penrite
0.8%
Blendzall
0.6%
Putoline
0.6%
Royal Purple
0.5%
Silkolene
0.4%
Torco
0.4%
Rock Oil
0.3%
Ecstar
0.3%
Fuchs
0.3%
Ipone
0.3%
VP Lubricants
0.3%
Elf
0.3%
Misc. / Fill-in
2.7%
FAVORITE CHAIN LUBE:
Maxima
26.2%
Undecided
13.9%
Bel-Ray
13.7%
WD-40
5.9%
Motul
4.9%
Amsoil
4.4%
Motorex
4.3%
Castrol
2.6%
KTM / Motorex
2.6%
Lucas Oil
2.5%
Honda OEM
2.4%
PJ1
2.4%
Yamalube
2.2%
Muc-off
1.1%
Sikolene
1.0%
Putoline
0.9%
Klotz
0.8%
Blud Lubricants
0.6%
DuPont
0.5%
Ipone
0.5%
Champion
0.4%
Renthal
0.3%
Dumonde Tech
0.3%
Penrite
0.3%
Tri-Flow
0.3%
Blendzall
0.3%
No Toil
0.3%
Rock Oil
0.3%
Spectro
0.2%
Bo Motor-Oil
0.2%
Kal-Guard
0.2%
Moose Racing
0.2%
Misc. / Fill-in
3.3%
FAVORITE AIR FILTER:
Twin Air
47.1%
Undecided
11.7%
K&N
8.8%
No Toil
6.4%
UNI
6.1%
Pro Filter
3.4%
OEM
3.4%
FunnelWeb
2.2%
DT1
2.1%
HiFlo
1.2%
Yamaha GYTR
1.2%
Tusk
1.0%
Acerbis
0.9%
Moose Racing
0.8%
Moto Air
0.6%
ProX
0.5%
FilGuard
0.4%
Bike Master
0.3%
MSR
0.3%
Loudmouth
0.3%
Putoline
0.3%
PC Racing
0.2%
Misc. / Fill-in
1.0%
FAVORITE ENGINE COOLANT:
Engine Ice
30.0%
Undecided
22.3%
Maxima
5.4%
Automotive antifreeze
3.9%
KTM / Motorex
3.8%
Honda
3.3%
Evans Waterless
2.9%
Motul
2.8%
Amsoil
2.6%
Motorex
2.6%
Yamalube Yamacool
2.6%
OEM
2.5%
Bel-Ray Moto Chill
2.3%
Castrol
1.9%
Peak
1.7%
Prestone
1.6%
Red Line / Water Wetter
1.1%
Twin Air IceFlow
1.1%
Liquid Performance
0.7%
Penrite
0.7%
Royal Purple Purple Ice
0.6%
Elf
0.6%
Putoline
0.5%
VP Stay Frosty
0.5%
Silkolene
0.4%
Water
0.4%
Misc. / Fill-in
1.1%
Use or interested in following product:
Electrolytes
43.2%
None
41.1%
Vitamins/supplements
38.7%
Energy bars
31.6%
Protein/whey protein
27.4%
Recovery powders
25.4%
CBD
19.3%
Misc. / Fill-in
1.8%
Powersports Activity
OWN A STREET BIKE:
Yes
33.9%
IF “YES,” WHAT BRAND:
Honda
19.3%
Harley Davidson
17.9%
Yamaha
14.4%
Kawasaki
9.7%
Suzuki
9.1%
KTM
5.6%
BMW
5.2%
Triumph
4.3%
Ducati
3.8%
Husqvarna
1.8%
Aprilla
1.2%
Buell
1.1%
Indian
1.1%
Moto Guzzi
0.6%
Victory
0.6%
Husaberg
0.4%
BSA
0.4%
Norton
0.4%
Vespa
0.4%
Can-Am
0.3%
Hyosung
0.3%
Royal Enfield
0.3%
Misc. / Fill-in
1.9%
STREET BIKE:
Plan to buy in next 12 months
7.6%
IF “YES,” WHAT BRAND:
Yamaha
15.4%
Undecided
15.0%
Honda
13.4%
Harley Davidson
11.9%
Kawasaki
8.7%
KTM
7.5%
Suzuki
5.5%
Triumph
5.5%
Ducati
4.0%
BMW
3.2%
Husqvarna
3.2%
Aprilla
2.4%
Indian
1.2%
Royal Enfield
0.8%
Custom
0.4%
Misc. / Fill-in
2.0%
OWN A SIDE x SIDE / UTV:
Yes
11.8%
IF “YES,” WHAT BRAND:
Polaris
37.7%
Kawasaki
14.4%
Can-Am
13.9%
Honda
11.1%
Yamaha
10.4%
Artic Cat
3.3%
Kubota
2.3%
CF Moto
1.5%
John Deere
1.0%
Misc. / Fill-in
4.3%
SIDE x SIDE / UTV:
Plan to buy in next 12 months
2.6%
IF “YES,” WHAT BRAND:
Can-Am
25.6%
Undecided
20.7%
Polaris
15.9%
Kawasaki
11.0%
Honda
8.5%
Yamaha
7.3%
Kubota
3.7%
Arctic Cat
2.4%
Speed UTV
1.2%
Segway
1.2%
CF Moto
1.2%
John Deere
1.2%
OWN AN ATV:
Yes
22.1%
IF “YES,” WHAT TYPE:
Utility
60.1%
Sport
39.9%
IF “YES,” WHAT BRAND:
Honda
34.3%
Yamaha
25.7%
Polaris
15.7%
Suzuki
7.5%
Kawasaki
6.8%
Can-Am
3.4%
Artic Cat
2.8%
Bombardier
0.9%
CF Moto
0.7%
Kymco
0.6%
Eton
0.3%
KTM
0.3%
Misc. / Fill-in
1.3%
ATV:
Will replace in next 12 months
2.5%
IF “YES,” WHAT TYPE:
Utility
50.0%
Sport
41.9%
Undecided
8.1%
IF “YES,” WHAT BRAND:
Yamaha
34.2%
Honda
19.7%
Undecided
10.5%
Kawasaki
9.2%
Polaris
9.2%
Suzuki
7.9%
Bombardier
5.3%
Can Am
2.6%
Artic Cat
1.3%
Non-Moto Activities
OWN A MOUNTAIN BIKE:
Yes
53.8%
IF “YES,” OWN REGULAR OR ELECTRIC MOUNTAIN BIKE:
Regular
84.8%
eMTB
15.2%
PLAN TO BUY A NEW MOUNTAIN BIKE IN NEXT 12 MONTHS:
Yes
17.3%
IF “YES,” REGULAR OR ELECTRIC MOUNTAIN BIKE:
Regular
52.4%
eMTB
47.6%
IF “YES,” WHAT BRAND:
Undecided
23.6%
Specialized
16.6%
Trek
8.1%
Santa Cruz
5.7%
Gas Gas
4.7%
Intense
4.1%
Pivot
3.4%
Giant
3.0%
Canyon
2.7%
Ibis
2.0%
Norco
1.7%
Scott
1.7%
YT Industries
1.7%
Husqvarna
1.4%
Yamaha
1.4%
Yeti
1.4%
Cannondale
1.0%
Commencal
1.0%
Nukeproof
1.0%
Revel
1.0%
Transition
1.0%
Cube
0.7%
Diamondback
0.7%
Forbidden
0.7%
GT
0.7%
Mondraker
0.7%
Mongoose
0.7%
Propain
0.7%
Allied
0.3%
Atherton
0.3%
Bionicon
0.3%
Devinci
0.3%
Evil
0.3%
Haro
0.3%
Kona
0.3%
Marin
0.3%
Orbea
0.3%
Rocky Mountain
0.3%
Salsa
0.3%
Vitus
0.3%
Misc. / Fill-in
3.0%
Non-Moto Activities In Which You Participate Or Follow:
Camping
40.3%
Mountain Biking
39.1%
Fishing
31.9%
Shooting
31.0%
Hiking
30.0%
Walking
28.7%
Golf
23.0%
Boating
22.0%
Hunting
21.2%
Swimming
20.9%
Video Gaming
20.1%
Running
16.3%
Moto GP
16.1%
Football
14.6%
Formula 1
14.3%
BMX
13.2%
Baseball
12.7%
Basketball
12.5%
Road Cycling
12.4%
Snowboarding
12.2%
Skiing
12.0%
Bowling
11.6%
Side by sides
11.5%
Kayaking
11.3%
Body Building
11.1%
Drag Racing
10.4%
Hockey
10.2%
Jet Skiing
9.9%
Snowmobiling
9.4%
Quads
9.2%
RC
9.2%
Surfing
8.7%
Karting
8.6%
Off-Road Truck Racing
8.5%
Skateboarding
8.2%
NASCAR
7.9%
MMA
7.5%
Wakeboarding
7.3%
Soccer
6.9%
Indy Car
6.7%
Climbing
6.2%
Boxing
6.1%
CrossFit
6.0%
Rally
5.4%
Tennis
5.3%
Waterskiing
5.1%
Scuba Diving
4.2%
Autocross
4.2%
Horseback Riding
3.8%
Paintball
3.4%
Snow Biking
2.5%
Rugby
2.3%
Sailing
2.2%
Lacrosse
1.3%
Cricket
1.2%
Misc. / Fill-in
5.1%