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test
2025 Vital MX Audience Survey
OVERVIEW
Demographics:
Raced in the past 12 months
32.8%
Have kids (under 18) in household that ride
30.9%
Will buy a new bike in the next year
35.8%
Will buy new riding gear in the next year
56.0%
Avg. household income
$135,434
Select Product Category Winners:
Bike to buy
24.9% YAMAHA
Bike to buy, 250 4-stroke
36.8% YAMAHA
Bike to buy, 450 4-stroke
26.0% YAMAHA
Riding gear to buy
13.5% ALPINESTARS
Helmet to buy
16.0% BELL
Exhaust to buy
39.9% FMF
Demographic Information
Gender:
Male
95.9%
Female
4.1%
Marital Status:
Married
64.1%
Single
35.9%
Age:
Average
46
Median
48
19 or under
5.9%
20-29
9.2%
30-39
18.0%
40-49
18.4%
50-59
23.2%
60 or older
25.3%
Years Riding:
Less than a year
1.8%
1-2 years
3.4%
3-5 years
6.3%
6-10 years
8.1%
11-15 years
7.3%
16-20 years
10.6%
21 or more years
62.5%
Kids in Household (Under 18) That Ride:
Yes
30.9%
Number of Kids in Household That Ride:
1
14.2%
2
10.9%
3
4.2%
4 or more
1.6%
Highest Level of Education:
Less than high school
3.8%
High school
25.4%
Some college
26.9%
College
32.8%
Postgraduate degree
11.1%
Household Income:
Average
$135,434
Median
$137,500
Under $25,000
4.4%
$25,001 - $50,000
7.3%
$50,001 - $75,000
11.7%
$75,001 - $100,000
13.7%
$100,001 - $125,000
12.8%
$125,001 - $150,000
11.8%
$150,001 - $175,000
8.4%
$175,001 - $200,000
6.9%
$200,001 - $225,000
5.3%
$225,001 - $250,000
4.4%
$250,001 or more
13.3%
Countries, Survey Responses:
United States
77.9%
Canada
6.3%
Australia
4.2%
United Kingdom
2.6%
New Zealand
1.2%
France
1.0%
Netherlands
0.6%
South Africa
0.6%
Sweden
0.5%
Germany
0.4%
States, Survey Responses:
California
15.2%
Texas
5.4%
Pennsylvania
4.3%
Florida
4.2%
Michigan
4.0%
Washington
3.8%
Arizona
3.6%
Colorado
3.3%
Ohio
3.2%
Utah
3.2%
Countries, Site Traffic:
United States
62.2%
Australia
7.3%
United Kingdom
5.9%
Canada
5.4%
China
3.4%
New Zealand
1.5%
India
1.3%
Germany
1.0%
Sweden
1.0%
France
0.9%
States, Site Traffic:
California
15.9%
Texas
8.2%
Washington
6.7%
Florida
6.7%
New York
6.8%
Virginia
6.3%
Georgia
5.0%
Illinois
6.0%
Arizona
4.0%
Pennsylvania
3.8%
Main Sources Of Motocross Information:
Motocross websites
64.9%
YouTube
53.7%
Social media
51.0%
Podcasts
36.4%
Riding friends
31.8%
Magazines
29.3%
Television
21.6%
Online retailer websites
21.5%
Manufacturer websites
20.3%
Local motorcycle shop
19.3%
Misc. / Fill-in
2.5%
Motocross Activity
Own a motocross bike:
Yes
82.2%
Motocross Bike Currently Owned:
Yamaha
24.1%
KTM
20.7%
Honda
19.0%
Kawasaki
13.1%
Husqvarna
7.7%
Suzuki
5.9%
GASGAS
2.6%
Beta
2.1%
Sherco
0.7%
Triumph
0.5%
TM
0.4%
CZ
0.4%
Stark
0.4%
Maico
0.3%
BMW
0.2%
Fantic
0.1%
Bultaco
0.1%
Cobra
0.1%
Misc. / Fill-in
1.7%
Size of Primary Bike:
50-85
3.2%
100-110
1.4%
125
7.6%
150
1.7%
200-230
2.6%
250
33.8%
300
8.5%
350
6.8%
400
1.6%
450
23.5%
500 or bigger
6.0%
Electric
0.6%
Misc. / Fill-in
2.9%
Primary Bike 2-stroke or 4-stroke:
2-Stroke
40.7%
4-Stroke
59.3%
Total Dirt/Motocross Bikes in Household:
Average
3
1
20.7%
2
24.1%
3
18.4%
4
12.9%
5 or more
23.9%
Type of Dirt/Motocross Bikes in Household:
Motocross
77.0%
Off-road (enduro, trail, XC)
45.2%
Pit bike
21.3%
Dual-sport
17.6%
Vintage
15.8%
Trials
5.6%
Supermoto
4.0%
Flat track
2.7%
Misc. / Fill-in
3.9%
Where Normally Buy New Parts:
Online retailer
57.0%
Local dealer / local shop
36.6%
Direct from manufacturer website
6.4%
E-commerce Buy From Most Often:
Rocky Mountain ATV/MC
35.5%
MotoSport
16.9%
Undecided
16.3%
24MX
4.0%
Amazon
3.6%
Ebay
2.7%
MX Store
2.7%
Revzilla
1.9%
FortNine
1.7%
Dennis Kirk
1.4%
Chaparral
1.2%
Partzilla
1.0%
BTO Sports
1.0%
KTM-Parts
0.6%
Motorcycle Superstore
0.5%
MX Locker
0.4%
Bob’s Cycle Supply
0.4%
Babbits
0.4%
Cycle Gear
0.3%
Bike Bandit
0.3%
Enduro Engineering
0.3%
AOMC
0.3%
Moto X Outlet
0.3%
2 Wheel Parts Supply
0.2%
Dirt Bike Depot
0.2%
Misc. / Fill-in
5.9%
Sources Used For Product Research:
Motocross websites
64.9%
YouTube
53.7%
Social media
51.0%
Podcasts
36.4%
Riding friends
31.8%
Magazines
29.3%
Television
21.6%
Online retailer websites
21.5%
Manufacturer websites
20.3%
Local motorcycle shop
19.3%
Misc. / Fill-in
2.5%
How Often Ride:
Average
1.1 times per week
4 or more times a week
6.5%
2-3 times a week
16.7%
About once a week
22.8%
2-3 times a month
20.0%
About once a month
12.7%
I don't ride regularly
21.3%
Favorite Type of Riding:
Motocross tracks
42.6%
Off-road (trail riding, enduro, etc)
34.9%
Adventure
3.9%
Street / Road
3.2%
Dual sport
2.7%
Vintage MX
2.6%
Trials
1.9%
Endurocross
1.5%
Freestyle
0.9%
Flat track
0.9%
Sand dunes
0.8%
Supermoto
0.7%
Arenacross
0.4%
Ice
0.4%
Misc. / Fill-in
2.5%
Types of Riding Done in the past 12 months:
Off-road (trail riding, enduro, etc)
61.9%
Motocross tracks
58.8%
Street / Road
25.5%
Adventure
19.2%
Dual sport
16.4%
Trials
8.7%
Sand dunes
8.1%
Vintage MX
7.8%
Endurocross
6.7%
Arenacross
4.6%
Flat track
4.4%
Freestyle
3.4%
Supermoto
3.4%
Ice
2.1%
Misc. / Fill-in
5.9%
Raced in past 12 months:
Yes
32.8%
If "Yes," What Type of race:
Motocross
43.8%
Off-road (GNCC, desert, hare & hound, WORCS, etc)
28.0%
Vintage MX
7.7%
Arenacross
6.2%
Flat track
3.1%
Endurocross
2.8%
Trials
2.4%
Hill climb
1.7%
Ice
1.2%
Supermoto
1.1%
Misc. / Fill-in
2.0%
Types of motorcycle racing followed:
AMA Supercross
82.5%
Pro Motocross / Outdoor Nationals
75.5%
MXGP
46.3%
Amateur Motocross Nationals
44.1%
World Supercross
35.9%
GNCC
32.3%
Arenacross
28.0%
Hard / Extreme Enduro
23.5%
MotoGP
22.4%
Dakar / rally racing
18.2%
Endurocross
17.6%
Baja / desert racing
15.7%
World Superbike
10.1%
Flat track
9.1%
Moto America
8.2%
Misc. / Fill-in
6.2%
Work (or have worked) in a motorcycle shop:
Previously worked in a motorcycle shop
21.3%
Currently work in a motorcycle shop
6.1%
Dirt / Motocross Bike Purchase Intent
New motocross/dirt bike:
Will replace in next 12 months
35.8%
If “yes,” WHAT SIZE:
50-85
4.7%
100-110
1.4%
125
6.9%
150
1.7%
200-230
1.5%
250
32.4%
300
10.9%
350
6.6%
400
0.6%
450
23.5%
500 or bigger
3.8%
Electric
3.6%
Misc. / Fill-in
2.4%
If “YES,” 2-STROKE OR 4-STROKE:
2-Stroke
39.9%
4-Stroke
60.1%
If “YES,” WHAT TYPE:
Motocross
60.2%
Off-road (enduro, trail, XC)
26.2%
Dual-sport
4.5%
Adventure
2.0%
Electric motocross
1.6%
Vintage
1.3%
Trials
1.3%
Pit Bike
1.2%
Supermoto
1.0%
Flat track
0.3%
Youth electric motocross
0.3%
Youth electric balance bike
0.1%
IF “YES,” WHAT BRAND:
Yamaha
24.9%
KTM
17.1%
Undecided
13.3%
Honda
12.4%
Kawasaki
9.6%
Husqvarna
5.1%
Beta
3.8%
GASGAS
2.9%
Stark
2.3%
Suzuki
2.3%
Ducati
1.8%
Triumph
1.0%
Sherco
0.6%
TM
0.4%
Cobra
0.3%
BMW
0.1%
Bultaco
0.1%
Misc. / Fill-in
2.0%
IF “YES,” BRAND OF BIKE, 125 2-STROKE:
Yamaha
45.9%
KTM
17.4%
Undecided
10.1%
Honda
8.3%
Kawasaki
7.3%
Husqvarna
4.6%
Suzuki
2.8%
Beta
0.9%
Sherco
0.9%
TM
0.9%
Misc. / Fill-in
0.9%
IF “YES,” BRAND OF BIKE, 250 2-STROKE:
Yamaha
42.8%
KTM
13.9%
Undecided
12.2%
Honda
6.7%
Kawasaki
6.1%
Husqvarna
5.6%
GASGAS
5.0%
Suzuki
3.3%
Beta
2.8%
Misc. / Fill-in
1.7%
IF “YES,” BRAND OF BIKE, 250 4-STROKE:
Yamaha
36.8%
Honda
17.4%
KTM
12.5%
Kawasaki
11.0%
Undecided
9.9%
GASGAS
3.2%
Husqvarna
3.2%
Suzuki
2.3%
Misc. / Fill-in
3.5%
IF “YES,” BRAND OF BIKE, 450 4-STROKE:
Yamaha
26.0%
Honda
19.6%
Kawasaki
13.3%
Undecided
13.0%
KTM
9.0%
Husqvarna
2.7%
Suzuki
2.4%
Beta
2.1%
GASGAS
1.9%
Misc. / Fill-in
10.1%
Motocross Gear, Parts & Accessories Purchase Intent
RIDING GEAR:
Will replace in next 12 months
56.0%
IF “YES,” WHAT BRAND:
Undecided
24.1%
Alpinestars
13.5%
Fox Racing
10.6%
Fly
9.7%
FXR
8.1%
Troy Lee Designs
5.0%
Thor
4.6%
Fasthouse
4.4%
O'Neal
3.9%
MSR
1.9%
Klim
1.9%
Seven
1.2%
Leatt
1.1%
Moose Racing
1.0%
Renen
0.9%
Answer
0.7%
Canvas MX
0.7%
One Industries
0.6%
JT Racing
0.5%
Shift
0.4%
Acerbis
0.3%
KTM PowerWear
0.3%
Callus Moto
0.3%
Husqvarna Apparel
0.3%
Shot
0.2%
Misc. / Fill-in
3.6%
GLOVES:
Will replace in next 12 months
53.5%
IF “YES,” WHAT BRAND:
Undecided
25.9%
Fox Racing
13.1%
Alpinestars
9.2%
100%
8.3%
Fly
8.3%
FXR
5.3%
Troy Lee Designs
4.7%
Fasthouse
3.8%
Thor
2.9%
O’Neal
2.5%
Fist
2.3%
MSR
1.4%
Klim
1.4%
Seven
1.0%
Leatt
0.9%
Moose Racing
0.7%
Acerbis
0.5%
Answer
0.5%
Deft Family
0.5%
JT Racing
0.5%
ONE Industries
0.5%
Renen
0.4%
Mechanix Wear
0.4%
Shift
0.3%
AXO
0.3%
KTM PowerWear
0.3%
Canvas MX
0.2%
509
0.2%
Callus Moto
0.2%
Oakley
0.2%
Misc. / Fill-in
3.1%
HELMET:
Will replace in next 12 months
37.3%
IF “YES,” WHAT BRAND:
Undecided
17.4%
Bell
16.0%
6D
11.7%
Alpinestars
10.0%
Fly
7.5%
Fox Racing
6.7%
Troy Lee Designs
5.8%
Arai
5.8%
Shoei
5.6%
Airoh
3.1%
Leatt
1.5%
FXR
1.4%
O'Neal
1.0%
Klim
0.7%
Thor
0.7%
HJC
0.6%
AGV
0.5%
LS2
0.5%
ONE Industries
0.4%
509
0.3%
Scorpion
0.3%
Misc. / Fill-in
2.7%
GOGGLES:
Will replace in next 12 months
39.6%
IF “YES,” WHAT BRAND:
100%
36.0%
Undecided
15.0%
Oakley
13.7%
Scott
13.6%
Fox Racing
3.3%
EKS Brand
2.8%
Spy
1.7%
Fly
1.3%
Leatt
1.2%
Alpinestars
1.0%
Flow Vision Company
1.0%
Factory Ride
0.9%
FXR
0.8%
Smith Optics
0.8%
Havoc
0.7%
FMF Vision
0.7%
Rip N Roll
0.4%
Thor
0.4%
Pro Grip
0.3%
Blur
0.2%
KTM PowerWear
0.2%
Viral
0.2%
Misc. / Fill-in
3.6%
BOOTS:
Will replace in next 12 months
34.7%
IF “YES,” WHAT BRAND:
Alpinestars
48.0%
Gaerne
14.1%
Undecided
13.9%
Fox Racing
8.2%
Sidi
7.1%
Leatt
1.9%
Fly
1.1%
Forma
0.9%
Thor
0.9%
O'Neal
0.7%
Acerbis
0.4%
KTM PowerWear
0.4%
MSR
0.4%
AXO
0.3%
Atlas
0.2%
Moose Racing
0.2%
Misc. / Fill-in
1.3%
NECK PROTECTION:
Will replace in next 12 months
7.2%
IF “YES,” WHAT BRAND:
Undecided
31.0%
Leatt
25.5%
Alpinestars
16.9%
Atlas
12.2%
EVS
4.4%
Fly
3.6%
KTM PowerWear
2.6%
Troy Lee Designs
2.3%
Omega
0.3%
Ortema
0.3%
UFO
0.3%
Misc. / Fill-in
0.5%
CHEST PROTECTOR:
Will replace in next 12 months
20.4%
IF “YES,” WHAT BRAND:
Alpinestars
30.8%
Undecided
26.7%
Fox Racing
10.1%
Leatt
10.0%
Thor
5.2%
EVS
3.5%
Fly
2.6%
Troy Lee
1.6%
O'Neal
1.2%
Atlas
1.1%
100%
1.0%
Answer
1.0%
RXR Protect
1.0%
HRP Sports
0.8%
Acerbis
0.5%
Forcefield
0.5%
MotocrossVest
0.5%
Moose Racing
0.4%
AXO
0.3%
KTM
0.3%
Misc. / Fill-in
1.1%
KNEE PROTECTION:
Will replace in next 12 months
16.8%
IF “YES,” WHAT BRAND:
Undecided
27.8%
EVS
17.4%
Alpinestars
10.8%
POD MX
7.0%
Leatt
6.2%
Mobius
6.2%
Asterisk
5.8%
Fox Racing
5.5%
CTi
4.7%
Fly
1.0%
Troy Lee Designs
0.9%
Acerbis
0.7%
AXO
0.7%
O'Neal
0.7%
SixSixOne
0.6%
Thor
0.5%
Answer
0.3%
A.R.C.
0.3%
DonJoy
0.3%
Scott
0.3%
HRP Sports
0.2%
Moose Racing
0.2%
MSR
0.2%
Ortema
0.2%
Misc. / Fill-in
1.4%
EXHAUST:
Will replace in next 12 months
23.1%
IF “YES,” WHAT BRAND:
FMF
39.9%
Pro Circuit
19.5%
Undecided
10.7%
Akrapovic
8.0%
Yoshimura
7.0%
Bill's Pipes
3.0%
HGS
1.9%
Scalvini
1.5%
DG Performance
0.6%
DEP
0.5%
KTM PowerParts
0.5%
GYTR
0.4%
OXA
0.4%
PFR
0.4%
Arrow
0.3%
Leo Vince
0.3%
Rocket
0.3%
Bud Racing
0.3%
Supertrapp
0.3%
Misc. / Fill-in
4.1%
GRAPHICS:
Will replace in next 12 months
32.5%
IF “YES,” WHAT BRAND:
Undecided
29.1%
DeCal Works
15.3%
Backyard Design
6.7%
SKDA
5.1%
Factory Effex
2.4%
Throttle Syndicate
1.5%
Bike Graphix
1.4%
Throttle Jockey
1.3%
Rival Ink
1.3%
180 Decals
1.1%
Attack Graphics
1.1%
D'Cor Visuals
1.1%
ERA Moto Co
1.1%
Fusion Graphix
1.1%
139 Designs
1.1%
Roost MX
1.0%
Factory Backing
0.8%
Black Diamond
0.7%
Aggressive Graphix
0.5%
Decallab
0.5%
N-Style
0.5%
EVO MX
0.5%
KTM Team Replica
0.5%
MX Graphics
0.5%
Scrub Designz
0.5%
Adept
0.5%
FMF
0.4%
HBD Moto Grafx
0.4%
OMX
0.4%
343 Graphics
0.4%
Local Hero MX
0.4%
Motopro Graphics
0.4%
Pro Circuit
0.4%
Spiral Graphix
0.4%
4MX Graphics
0.3%
Husqvarna
0.3%
KTM PowerParts
0.3%
Motocal
0.3%
Split Designs Co
0.3%
Cor Moto
0.3%
Armored Graphix
0.2%
Black Heart MX
0.2%
Danger UK
0.2%
Dirt Digits
0.2%
E-Sticky
0.2%
Lime Nine
0.2%
MotoConcepts
0.2%
SSI Decals
0.2%
Misc. / Fill-in
16.0%
TIRES:
Will replace in next 12 months
61.4%
IF “YES,” WHAT BRAND:
Dunlop
46.7%
Undecided
13.6%
Michelin
7.8%
Bridgestone
6.0%
Pirelli
4.6%
IRC
4.5%
Maxxis
3.2%
Kenda
2.2%
Metzler
1.4%
Motoz
1.3%
Shinko
1.3%
Hoosier
1.2%
Tusk
1.2%
Mitas
1.2%
Continental
0.5%
Plews Tyres
0.5%
Golden Tyre
0.5%
Rinaldi
0.4%
Artrax
0.3%
Misc. / Fill-in
1.6%
HANDLEBARS:
Will replace in next 12 months
21.0%
IF “YES,” WHAT BRAND:
Renthal
42.9%
Pro Taper
25.5%
Undecided
7.9%
ODI
5.2%
Fasst Company/Flexx Handlebars
3.9%
Mika Metals
3.8%
Scar
2.6%
Phoenix Handlebars
1.9%
Neken
0.9%
Tusk
0.9%
KTM PowerParts
0.7%
Husqvarna
0.4%
Twisted Engineering
0.4%
Acerbis
0.3%
Fly
0.3%
Moose Racing
0.3%
Astra
0.3%
Misc. / Fill-in
1.9%
GRIPS:
Will replace in next 12 months
44.2%
IF “YES,” WHAT BRAND:
ODI (including Emig)
36.1%
Renthal
23.4%
Undecided
13.6%
Pro Taper
10.1%
Pro Grip
2.6%
Scott
2.5%
Oury
2.0%
Scar
1.3%
Domino
0.9%
OEM
0.9%
A'ME
0.6%
Fly
0.6%
KTM PowerParts
0.6%
Phoenix Handlebars
0.5%
Husqvarna
0.4%
Moose Racing
0.4%
Mika Metals
0.3%
O'Neal
0.3%
Troy Lee Designs
0.3%
Spider
0.3%
Torc1
0.3%
Tusk
0.3%
Bud Racing
0.2%
Motion Pro
0.2%
Misc. / Fill-in
1.4%
LEVERS:
Will replace in next 12 months
18.5%
IF “YES,” WHAT BRAND:
ASV
24.6%
Undecided
19.9%
ARC
18.0%
OEM
6.8%
Scar
3.4%
Tusk
3.4%
Works Connection
3.1%
KTM PowerParts
2.8%
Pro Taper
2.5%
Magura
1.9%
AS3 Performance
1.2%
Pro Circuit
1.2%
Motion Pro
1.1%
Polisport
1.1%
Flo Motorsports
0.8%
GYTR
0.8%
Renthal
0.7%
Apico
0.6%
Fly Hard Parts
0.6%
Zeta
0.6%
Streamline Industries
0.4%
Torc1
0.4%
Enduro Engineering
0.2%
Factor MRC
0.2%
Hammerhead
0.2%
Husqvarna
0.2%
Moose Racing
0.2%
MSR
0.2%
Misc. / Fill-in
2.8%
CLUTCH:
Will replace in next 12 months
19.4%
IF “YES,” WHAT BRAND:
Hinson
23.6%
Rekluse
22.6%
OEM
20.3%
Undecided
10.3%
Barnett
4.9%
GYTR
3.7%
Tusk
3.3%
EBC
2.6%
ProX
2.1%
Boyesen
1.4%
Wiseco
1.4%
Moose Racing
0.8%
DP
0.6%
Bud Racing
0.3%
KG
0.3%
Magnum
0.3%
STM
0.2%
Misc. / Fill-in
1.2%
PISTON:
Will replace in next 12 months
27.6%
IF “YES,” WHAT BRAND:
Wiseco
24.6%
OEM
19.3%
Vertex
17.3%
Undecided
10.1%
Wossner
8.7%
ProX
3.8%
KTM PowerParts
2.7%
Athena
2.4%
GYTR
1.8%
Pro Circuit
1.8%
JE
1.4%
CP-Carrillo
1.3%
Husqvarna
1.0%
Namura
0.7%
Cosworth
0.6%
Mahle
0.4%
S3
0.3%
Arias
0.3%
Misc. / Fill-in
1.7%
FOOTPEGS:
Will replace in next 12 months
13.2%
IF “YES,” WHAT BRAND:
Undecided
23.6%
Fastway / Ankle Savers
9.3%
IMS
9.3%
Flo Motorsports
9.1%
Raptor Titanium
8.6%
Scar Racing
6.3%
Pro Pegs Titanium
4.6%
Fasst Company
2.6%
Tusk
2.6%
Pro Circuit
2.3%
KTM PowerParts
1.8%
Pro Taper
1.8%
Works Connection
1.7%
AS3 Performance
1.2%
OEM
1.2%
Moose Racing
1.0%
PivotPegz
1.0%
Akrapovic
0.8%
Lightspeed
0.8%
Warp 9
0.8%
Bud Racing
0.7%
DRC / Zeta
0.7%
Fly Hard Parts
0.7%
Hammerhead
0.5%
Moto Stuff
0.5%
S3
0.5%
Talon
0.3%
Turner
0.3%
Misc. / Fill-in
5.5%
RIMS:
Will replace in next 12 months
11.0%
IF “YES,” WHAT BRAND:
Excel
26.5%
D.I.D
18.8%
Undecided
14.1%
Dubya
13.7%
Tusk
7.1%
Warp 9
5.5%
OEM
1.8%
Pro-Wheel
1.8%
SM Pro
1.8%
Sun
1.8%
BBR
0.9%
Bud Racing
0.9%
MX Champ
0.7%
Alpina
0.4%
DWT
0.4%
G-Force Richter
0.4%
Moose Racing
0.4%
Psychic MX
0.4%
DNA
0.2%
Misc. / Fill-in
2.4%
HUBS:
Will replace in next 12 months
6.1%
IF “CUSTOM,” WHAT BRAND:
Undecided
20.0%
Dubya
18.8%
Talon
9.8%
Kite
7.5%
Excel Pro Series G2
6.3%
Haan
6.3%
OEM
4.7%
Tusk
4.3%
FasterUSA
3.9%
Warp 9
3.5%
SM Pro Wheels
2.4%
Pro-Wheel
2.0%
DNA
1.2%
MX Champ
1.2%
Bud Racing
0.8%
Krieg
0.8%
Psychic MX
0.8%
G-Force Richter
0.4%
RAD Mfg.
0.4%
TCR
0.4%
Misc. / Fill-in
4.7%
SPROCKET:
Will replace in next 12 months
41.3%
IF “YES,” WHAT BRAND:
Renthal
30.9%
Undecided
16.1%
Dirt Tricks
11.1%
JT
7.7%
Sunstar
5.3%
Supersprox
5.0%
Primary Drive
2.7%
Pro Taper
2.3%
Mika Metals
1.8%
KTM PowerParts
1.6%
OEM
1.6%
Scar
1.5%
ProX
1.3%
Vortex
1.1%
DDC
0.7%
Moto-Master
0.7%
Sidewinder
0.7%
Iron Man
0.6%
RK
0.6%
Talon
0.6%
GYTR
0.6%
Sprocket Specialists
0.6%
AFAM
0.5%
Fire Power
0.5%
Chain Gang
0.3%
Tag
0.3%
Husqvarna
0.2%
Turner
0.2%
Misc. / Fill-in
2.8%
CHAIN:
Will replace in next 12 months
45.2%
IF “YES,” WHAT BRAND:
DID
41.0%
Renthal
14.8%
Undecided
14.1%
RK Chain
7.9%
Primary Drive
3.9%
Regina
2.8%
EK
2.6%
Fire Power
1.5%
Sunstar
1.4%
Pro Taper
1.4%
Mika Metals
1.0%
ProX
1.0%
KTM PowerParts
0.9%
JT
0.7%
GYTR
0.6%
Tusk
0.6%
Moose Racing
0.5%
Parts Unlimited
0.5%
CZ
0.4%
Tsubaki
0.4%
Sidewinder
0.3%
Husqvarna
0.3%
MSR
0.2%
Misc. / Fill-in
1.1%
BRAKE PADS:
Will replace in next 12 months
32.5%
IF “YES,” WHAT BRAND:
EBC
26.0%
OEM
17.6%
Undecided
17.2%
Brembo
8.4%
Galfer
7.9%
Braking
4.7%
DP Brakes
2.9%
KTM PowerParts
2.9%
Tusk
2.6%
Moto-Master
2.0%
Renthal
1.2%
ProX
1.2%
Ferodo
0.9%
SBS Brakes
0.9%
Husqvarna
0.6%
Moose Racing
0.6%
Pro Taper
0.6%
Nissin
0.2%
Mika Metals
0.2%
Warp 9
0.2%
Misc. / Fill-in
1.1%
BRAKE ROTORS:
Will replace in next 12 months
23.2%
IF “YES,” WHAT BRAND:
Galfer
21.5%
Undecided
17.4%
Braking
13.3%
Brembo
8.2%
OEM
7.5%
EBC
7.2%
Moto-Master
6.8%
Tusk
4.8%
KTM PowerParts
2.7%
Dirt Tricks
2.0%
Moose Racing
1.7%
Moto Stuff
1.4%
ProX
1.4%
Bullet Proof Designs
1.0%
DP Brakes
1.0%
JT
0.7%
All Balls
0.3%
Race-Driven
0.3%
SBS
0.3%
Misc. / Fill-in
0.3%
PLASTICS:
Will replace in next 12 months
23.9%
IF “YES,” WHAT BRAND:
Acerbis
38.3%
Undecided
14.2%
UFO
13.4%
OEM
8.6%
Polisport
8.2%
Cycra
5.5%
KTM PowerParts
2.8%
DC Plastics
2.3%
RTech
1.7%
Husqvarna
1.2%
MX Plastics
1.2%
Preston Petty Products
0.7%
Maier
0.4%
TX Race
0.4%
VMX
0.4%
Misc. / Fill-in
0.6%
Handguards:
Will replace in next 12 months
13.3%
IF “YES,” WHAT BRAND:
Acerbis
32.4%
Undecided
20.9%
Cycra
16.0%
Tusk, Enduro Engineering
7.2%
Bark Buster
6.2%
KTM PowerParts
4.6%
Moose Racing
2.3%
Renthal
2.0%
OEM
1.5%
Polisport
1.3%
UFO
1.1%
Pro Taper
1.0%
Zeta
1.0%
Fastway
0.7%
Dirt Tricks
0.5%
PowerMadd
0.5%
Sicass Racing
0.5%
Misc. / Fill-in
0.5%
SEAT OR SEAT COVER:
Will replace in next 12 months
25.7%
IF “YES,” SEAT OR SEAT COVER:
Seat
29.1%
Seat cover
70.9%
IF “SEAT,” WHAT BRAND:
Guts
39.1%
Seat Concepts
21.5%
Undecided
17.0%
KTM PowerParts
4.8%
OEM
4.2%
SDG
2.4%
Acerbis
2.1%
MotoSeat
1.7%
Polisport
1.4%
Enduro Engineering
1.0%
Moose Racing
0.7%
Factory Backing
0.3%
Husqvarna
0.3%
Psychic MX
0.3%
Think
0.3%
Misc. / Fill-in
2.8%
IF “SEAT COVER,” WHAT BRAND:
Guts
39.2%
Undecided
18.8%
Thrill Seekers
7.8%
Seat Concepts
2.8%
MotoSeat
2.7%
D'cor Visuals
2.4%
Throttle Jockey
2.4%
Factory Effex
2.0%
DeCal Works
1.6%
Acerbis
1.1%
KTM PowerParts
1.1%
OEM
1.1%
Seco
1.1%
SKDA
1.1%
1 Gripper
1.0%
Enjoy Mfg
1.0%
SDG
1.0%
Tecnosel
1.0%
Backyard Designs
0.8%
Blackbird
0.7%
Ceet
0.7%
Attack Graphics
0.6%
180 Decals
0.4%
Evo-MX
0.4%
Factory Seat
0.4%
MotoSport
0.4%
N-Style
0.4%
Bud Racing
0.3%
Fusion Graphix
0.3%
One Industries
0.3%
Saddlemen
0.3%
Traction MX
0.3%
Misc. / Fill-in
4.4%
SUSPENSION SERVICE:
Will service in next 12 months
38.4%
IF “YES,” WHAT SUSPENSION COMPANY:
Undecided
19.9%
Factory Connection
8.7%
Race Tech
7.8%
Enzo
4.8%
JBI Suspension
2.1%
Pro-Action
1.8%
Pro Circuit
1.7%
MX-Tech
1.6%
Öhlins
1.5%
707 Racing
1.4%
RG3
1.4%
TBT
1.4%
EVO
1.3%
REP
1.2%
One17
1.0%
WP, North America
1.0%
AHM Factory Services
0.8%
Precision Concepts
0.8%
Shock Therapy
0.8%
Noleen
0.7%
Division MX
0.6%
K-Tech
0.6%
Kreft Moto
0.6%
Checkpoint
0.5%
Enduro Engineering
0.5%
Powerband Racing
0.5%
Feine Tune
0.5%
WER
0.5%
A1 Racing
0.4%
Fastlap
0.4%
Fox Factory
0.4%
PR2
0.4%
Protune Suspension
0.4%
Slavens Racing
0.4%
Superior Suspension Settings
0.4%
ESP
0.3%
MCR
0.3%
Pinnacle
0.3%
TZR
0.3%
812 Suspension
0.3%
Airborne Suspension
0.3%
Chad's Offroad
0.3%
Enduro Spec
0.3%
House of Horsepower
0.3%
Independent Race Shop
0.3%
JMR Suspension
0.3%
KPS
0.3%
KTM World
0.3%
Litz Racing
0.3%
MCD
0.3%
N2Dirt Suspension
0.3%
Pro-Moto
0.3%
Solid Performance
0.3%
Speed Technologies
0.3%
TF Racing
0.3%
Bonzi
0.3%
Too Tech
0.3%
Total Control
0.3%
Dyno Time
0.2%
JM Racing
0.2%
Willie Manning
0.2%
Merge Racing
0.2%
MPE
0.2%
Schmidt Performance
0.2%
Six 12
0.2%
Tech Care
0.2%
Technical Touch
0.2%
WMR Competition Performance
0.2%
Misc. / Fill-in
22.1%
Engine Service:
Will service in next 12 months
9.9%
IF “YES,” WHAT ENGINE COMPANY:
Undecided
21.0%
Twisted Development
9.5%
Pro Circuit
7.8%
Tom Morgan Racing
4.5%
Eric Gorr
2.2%
Haeseker Racing
1.4%
MCD Racing
1.4%
OEM Dealer
1.4%
Varner
1.4%
XPR
1.4%
Big Bore Thumpers
1.1%
JM Racing
1.1%
Lynk's Racing
1.1%
Tokyo Mods
1.1%
WMR Competition Performance
1.1%
AHM Factory Services
0.8%
DH1 Mods
0.8%
HP Race Development
0.8%
Millennium Technologies
0.8%
LA Sleeve
0.6%
Langston Performance
0.6%
R&D Racing
0.6%
Race Tech
0.6%
Yoshimura
0.6%
Bill's Pipes
0.3%
Bondi
0.3%
Dick's Racing
0.3%
JGRMX
0.3%
LCS Racing
0.3%
MX Zone
0.3%
PDR
0.3%
Power Seal USA
0.3%
TBT
0.3%
Tom Zont Racing
0.3%
Misc. / Fill-in
33.3%
TRIPLE CLAMP:
Will replace in next 12 months
7.2%
IF “YES,” WHAT BRAND:
X-Trig
27.8%
Ride Engineering
15.4%
Undecided
14.7%
Luxon MX
12.5%
Scar Racing
10.3%
Pro Circuit
4.4%
KTM PowerParts
4.0%
Bud Racing
1.1%
Moose Racing
1.1%
OEM
1.1%
Husqvarna
0.7%
NEKEN
0.7%
Misc. / Fill-in
6.2%
BIKE STAND:
Will replace in next 12 months
11.1%
IF “YES,” WHAT BRAND:
Undecided
39.5%
Matrix Concepts
12.3%
Harbor Freight
6.3%
Scar
6.0%
Acerbis
4.0%
Risk Racing
3.5%
Fire Power
3.0%
Polisport
2.3%
Tusk
2.3%
Pro Circuit
2.0%
FMF
1.5%
KTM PowerParts
1.5%
24mx
1.3%
Akrapovic
1.3%
MotoSport
1.3%
Universal
1.0%
Works Connection
1.0%
ASV
0.8%
Excel Pro Series
0.8%
ICW
0.8%
Pit Posse
0.8%
Cycra
0.5%
DRC
0.5%
Mad Racing
0.5%
Moose Racing
0.5%
MotoConcepts
0.5%
RTech
0.5%
Bud Racing
0.3%
HP Tools
0.3%
Husqvarna
0.3%
OEM
0.3%
Rhino Racing
0.3%
Misc. / Fill-in
3.0%
FUEL TYPE:
Pump gas
74.8%
Race fuel
25.2%
IF “RACE FUEL,” WHAT BRAND:
VP Racing Fuels
54.8%
Sunoco
12.7%
Avgas
5.4%
Renegade
4.3%
BP
3.6%
ETS
3.1%
Shell
2.6%
KTM Racing Fuel
1.5%
Klotz
1.3%
Dragon
1.2%
Aspen
0.9%
Elf
0.9%
Torco
0.9%
Monster
0.7%
Rocket Fuel
0.7%
Trick
0.7%
Fuel Factory
0.6%
Gulf
0.6%
Turbo Blue
0.3%
Misc. / Fill-in
3.4%
FAVORITE OIL:
Maxima
16.9%
Amsoil
9.9%
Motul
8.9%
Undecided
7.6%
Motorex
7.5%
Yamalube
6.9%
Bel-Ray
6.2%
KTM / Motorex
4.8%
Castrol
4.6%
Hondaline
3.5%
Shell Rotella
3.3%
Klotz
2.4%
Lucas
2.2%
Mobil
1.5%
Liqui Moly
1.4%
Kawasaki
1.3%
Spectro
1.1%
Blud Lubricants
0.9%
Ipone
0.9%
Penrite
0.9%
Redline
0.8%
Putoline
0.8%
Valvoline
0.8%
Blendzall
0.7%
Silkolene
0.4%
Royal Purple
0.3%
VP Lubricants
0.3%
Ecstar
0.3%
Rock Oil
0.3%
Misc. / Fill-in
2.7%
FAVORITE CHAIN LUBE:
Maxima
26.3%
Undecided
14.3%
Bel-Ray
13.5%
Motul
5.1%
WD-40
5.1%
Motorex
4.2%
Amsoil
3.2%
KTM / Motorex
3.1%
PJ1
2.7%
Yamalube
2.5%
Honda OEM
2.4%
Lucas Oil
2.0%
Castrol
1.9%
Muc-off
1.4%
Ipone
1.0%
Putoline
0.9%
Sikolene
0.8%
Klotz
0.7%
Renthal
0.6%
Blud Lubricants
0.5%
Penrite
0.5%
Dumonde Tech
0.5%
Champion
0.4%
DuPont
0.4%
Tri-Flow
0.3%
Kal-Guard
0.3%
Spectro
0.3%
Napa
0.2%
Rock Oil
0.2%
Bo Motor-Oil
0.2%
Misc. / Fill-in
2.9%
FAVORITE AIR FILTER:
Twin Air
49.0%
Undecided
10.3%
K&N
8.6%
No Toil
5.9%
UNI
5.4%
Pro Filter
3.9%
OEM
3.3%
FunnelWeb
2.6%
HiFlo
2.0%
DT1
1.7%
Tusk
1.6%
Yamaha GYTR
1.0%
Acerbis
0.8%
ProX
0.7%
Moose Racing
0.5%
Moto Air
0.5%
Putoline
0.3%
PC Racing
0.3%
FilGuard
0.2%
DNA
0.2%
MSR
0.2%
Misc. / Fill-in
1.1%
FAVORITE ENGINE COOLANT:
Engine Ice
27.5%
Undecided
21.0%
Maxima
5.8%
Automotive antifreeze
4.5%
Evans Waterless
4.2%
KTM / Motorex
3.7%
Motorex
3.5%
OEM
3.2%
Honda
3.0%
Motul
2.9%
Yamalube Yamacool
2.8%
Bel-Ray Moto Chill
2.6%
Amsoil
2.2%
Prestone
2.1%
Peak
2.1%
Castrol
1.5%
Red Line / Water Wetter
1.2%
Twin Air IceFlow
1.0%
Putoline
0.7%
VP Stay Frosty
0.6%
Royal Purple Purple Ice
0.5%
Penrite
0.4%
Water
0.4%
Liquid Performance
0.4%
Silkolene
0.4%
Elf
0.3%
Suzuki
0.3%
Misc. / Fill-in
1.2%
Use or interested in following product:
Electrolytes
43.8%
None
42.2%
Vitamins/supplements
36.2%
Energy bars
30.1%
Protein/whey protein
26.5%
Recovery powders
24.7%
CBD
15.2%
Misc. / Fill-in
1.3%
Powersports Activity
OWN A STREET BIKE:
Yes
35.5%
IF “YES,” WHAT BRAND:
Harley Davidson
17.6%
Honda
17.5%
Yamaha
16.1%
Suzuki
8.5%
Kawasaki
7.7%
BMW
6.8%
KTM
6.5%
Triumph
4.4%
Ducati
3.6%
Husqvarna
2.3%
Aprilla
1.7%
Indian
1.2%
Buell
0.7%
Moto Guzzi
0.4%
Royal Enfield
0.4%
Victory
0.4%
Husaberg
0.3%
Vespa
0.3%
Derbi
0.2%
Misc. / Fill-in
3.1%
STREET BIKE:
Plan to buy in next 12 months
8.0%
IF “YES,” WHAT BRAND:
Undecided
19.1%
Yamaha
14.7%
Honda
13.2%
Harley Davidson
11.0%
Kawasaki
8.1%
Suzuki
5.5%
BMW
5.1%
Ducati
4.8%
Aprilla
3.3%
Triumph
3.3%
KTM
2.9%
Husqvarna
2.6%
Buell
0.7%
Indian
0.7%
Victory
0.7%
Custom
0.4%
Royal Enfield
0.4%
Misc. / Fill-in
3.3%
OWN A SIDE x SIDE / UTV:
Yes
12.9%
IF “YES,” WHAT BRAND:
Polaris
38.1%
Kawasaki
13.8%
Can-Am
13.1%
Yamaha
13.1%
Honda
11.2%
Artic Cat
2.5%
Kubota
1.8%
John Deere
1.6%
CF Moto
1.4%
Misc. / Fill-in
3.4%
SIDE x SIDE / UTV:
Plan to buy in next 12 months
2.7%
IF “YES,” WHAT BRAND:
Can-Am
21.3%
Polaris
20.2%
Undecided
18.0%
Yamaha
13.5%
Honda
11.2%
Kawasaki
11.2%
Artic Cat
2.2%
CF Moto
1.1%
Kubota
1.1%
OWN AN ATV:
Yes
20.9%
IF “YES,” WHAT TYPE:
Utility
63.3%
Sport
36.8%
IF “YES,” WHAT BRAND:
Honda
32.4%
Yamaha
23.9%
Polaris
13.6%
Suzuki
9.2%
Kawasaki
6.4%
Can-Am
6.0%
Artic Cat
2.2%
CF Moto
1.0%
Bombardier
0.7%
Kymco
0.6%
Eton
0.4%
KTM
0.3%
Misc. / Fill-in
3.2%
ATV:
Plan to buy in next 12 months
2.7%
IF “YES,” WHAT TYPE:
Sport
47.7%
Utility
35.2%
Undecided
17.1%
IF “YES,” WHAT BRAND:
Honda
28.4%
Yamaha
22.7%
Undecided
20.5%
Suzuki
8.0%
Polaris
5.7%
Kawasaki
4.5%
Can-Am
3.4%
Bombardier
2.3%
CF Moto
1.1%
Misc. / Fill-in
3.4%
Non-Moto Activities
OWN A MOUNTAIN BIKE:
Yes
55.1%
IF “YES,” OWN REGULAR OR E-MTB:
Regular
81.0%
e-MTB
19.1%
PLAN TO BUY A NEW MOUNTAIN BIKE IN NEXT 12 MONTHS:
Yes
14.8%
IF “YES,” REGULAR OR e-MTB:
Regular
48.7%
e-MTB
51.3%
IF “YES,” WHAT BRAND:
Undecided
23.4%
Specialized
20.0%
Santa Cruz
6.8%
Trek
6.4%
Canyon
3.0%
GASGAS
3.0%
Pivot
3.0%
Yamaha
3.0%
YT Industries
2.3%
Intense
1.9%
Norco
1.9%
Scott
1.9%
Cannondale
1.5%
Commencal
1.1%
Diamondback
1.1%
Evil
1.1%
Giant
1.1%
Husqvarna
1.1%
Ibis
1.1%
Mondraker
1.1%
Rocky Mountain
1.1%
Transition
1.1%
Zerode
1.1%
GT
0.8%
Knolly
0.8%
Airborne
0.4%
Banshee
0.4%
BMC
0.4%
Cube
0.4%
Devinci
0.4%
Fezzari
0.4%
Ghost
0.4%
Jamis
0.4%
KTM
0.4%
Lapierre
0.4%
Marin
0.4%
Niner
0.4%
Orbea
0.4%
Salsa
0.4%
Scor
0.4%
Starling
0.4%
Yeti
0.4%
Misc. / Fill-in
2.6%
Non-Moto Activities In Which You Participate Or Follow:
Mountain biking
39.3%
Camping
39.0%
Shooting
32.7%
Fishing
31.9%
Walking
29.9%
Hiking
29.4%
Golf
21.5%
Boating
21.4%
Hunting
20.9%
Video gaming
20.4%
Swimming
18.5%
Moto GP
15.9%
Running
15.7%
Football
14.6%
Formula 1
13.8%
Baseball
12.5%
Skiing
12.1%
Drag racing
11.7%
Snowboarding
11.7%
Bowling
11.6%
Side by sides
11.6%
BMX
11.1%
Road cycling
10.9%
Kayaking
10.8%
Basketball
10.6%
Body building
10.3%
Snowmobiling
9.9%
Karting
9.7%
Jet skiing
9.5%
RC
9.5%
Hockey
9.5%
NASCAR
8.0%
Quads
7.7%
Off-road truck racing
7.3%
MMA
7.2%
Skateboarding
7.1%
Surfing
6.7%
Indy Car
6.6%
Wakeboarding
6.1%
Soccer
6.0%
CrossFit
5.9%
Rally
5.9%
Boxing
5.6%
Climbing
5.4%
Waterskiing
4.7%
Tennis
4.4%
Horseback riding
4.2%
Paintball
3.9%
Autocross
3.6%
Scuba diving
3.3%
Snow biking
2.8%
Rugby
2.4%
Sailing
1.8%
Lacrosse
1.3%
Cricket
1.1%
Pickleball
0.3%
Misc. / Fill-in
5.1%